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HomePosts Tagged "Mahindra Tractors"
Agribusiness, Agrotech, Company News, Digital Technologies, Farm Mechanisation, India

  Vitra.ai’s face augmentation technology enables Mahindra to deliver a first-of-its-kind seamless hyper-personalised video experience for customers

In continuation with celebrating 60 years of Mahindra Tractors, India’s No 1 tractor brand launched a unique virtual tractor drive experience for customers to generate a realistic, life like personalized video of themselves driving a Mahindra Tractor. Following the unveil of ‘Desh ka Tractor: ‘Mitti se juda, Junoon se Saja’, as a tribute to the Indian farming community, the virtual tractor drive was launched to foster a deeper connection with the brand, while capitalising on the celebratory mood of the festive season.

Partnering with Vitra.ai, a leader in AI-driven face augmentation technology for video personalization and translation, Mahindra Tractors aims to provide farmers with a personal “HERO MOMENT” of themselves alongside a Mahindra Tractor. Utilising cutting-edge rich media powered by advanced machine learning and deep learning methodologies, Vitra.ai’s face augmentation technology enables Mahindra to deliver a first-of-its-kind seamless hyper-personalised video experience for customers, in Mahindra Tractors campaign videos.

To generate a personalised video, users need to go through a simple intuitive process by visiting the Mahindra Tractors website and upload a picture of themselves, their cell phone number and location, for the video to be delivered over WhatsApp, in regional languages based on their location.

Commenting on the initiative, Vikram Wagh, Chief Executive Officer – Mahindra Tractors, said, “At Mahindra Tractors, we are excited to present the first-ever virtual tractor drive, a brand-new initiative that represents our brand at the forefront of technology beyond just our products for a deeper connection with our new and evolving farmers. The new initiative is a testament to the power of AI, through which we have already enabled over 250,000 experiences.”

Speaking about the Virtual Tractor Drive initiative at Mahindra Tractors, Satvik Jagannath – Co-founder & CEO, Vitra.ai, “Leveraging Vitra.ai’s state-of-the-art personalized and augmented AI-generated face-swap video technology for farm tractors, gives farmers an immersive experience, enabling them to connect with the Mahindra brand like never before. We are thrilled to have scaled this innovation to meet Mahindra’s high engagement goals, effectively and efficiently personalising their customer engagements for their widest range of tractors.”

  Vitra.ai’s face augmentation technology enables Mahindra

Agribusiness, Agrotech, Biofuel industry, Company News, Farm Mechanisation, India, Sustainable Energy

By using compressed natural gas, the Mahindra CBG powered tractor represents a significant advancement in tractor technology, reducing pollutants and carbon emissions.

Mahindra Tractors, India’s leading tractor brand, showcased its first CBG (Compressed Bio-Gas) powered Yuvo Tech+ tractor, in the presence of Nitin Gadkari, Minister of Road Transport and Highways, Government of India in New Delhi.

By using compressed natural gas, the Mahindra CBG powered tractor represents a significant advancement in tractor technology, reducing pollutants and carbon emissions. Compared to CNG, which is dependent on fossil fuels, compressed bio-gas is a green, renewable fuel that is sustainable and ensures reduced reliance on fossil fuels. It is produced when biodegradable materials, such as farm food and other waste is broken down.

Mahindra’s Yuvo Tech+ CBG tractor also ensures operational power and performance comparable to conventional diesel tractor technology with the capability of handling farming and haulage tasks, while delivering robust power and performance. The new CBG tractor by Mahindra is based on stringent norms fulfilling all Indian standards.

Based on the company’s vision towards promoting eco-friendly sustainable technology solutions, CBG tractor technology aims to benefit both the farming community and the environment.

Mahindra continues to lead the way in driving positive change within the agricultural sector through the introduction of innovative and sustainable products, having also showcased alternate fuel tractor technologies like a CNG tractor, an LPG tractor and dual-fuel tractor technology over the last few years.

By using compressed natural gas, the Mahindra

Agribusiness, Agrotech, Company News, Farm Mechanisation, India, Machinery - Pre-harvesting, Machinery – Post-harvesting

The centre will provide world-class skill development, followed by on-job training opportunities for rural youth and women.

VEDIC-Mahindra Skill Development Centre was inaugurated today at the Ordnance Factory in Ambajhari, in the presence of Nitin Gadkari, Minister for Road Transport & Highways. Established as a collaborative effort between VDIA (Vidharbha Defence Industries Association), Yantra India Ltd., and Mahindra Tractors, the centre will address the challenges faced by rural youth and promoting skill development in the Vidharbha region.

The event also witnessed the presence of Dinesh Rai, Founder Chairman, Alliance of Indian MSMEs (AIM) & Former Secretary, MSME, GOI, Gurudutt Ray, officiating Chairman & Managing Director, Yantra India Ltd., Mr. Nachiket Kodkani, Sr. VP – Mfg., CME, SCPC & Quality, Mahindra Tractors, Kapil Chandrayan, Consultant NSDC, Vipin Itankar, IAS, District Collector Nagpur and Mr. Dilip V. Gondnale, Chairman, VEDIC (Vidharbha Engineering Design & Innovation Centre) along with other dignitaries.

Speaking on the occasion, Vikram Wagh, Chief Executive Officer, Mahindra Tractors said, “At Mahindra, we believe that by providing world-class skill development, we can create numerous opportunities for rural youth and women, enabling them to build successful careers and address the challenges of rural India, while contributing to the nation’s growth. The inauguration of the Skill Development Centre, ‘VEDIC-Mahindra SDC’ in Nagpur, is a testament to that objective and a major milestone in Mahindra Tractors’ continued thrust toward transforming lives and strengthening communities.”

As Mahindra Tractors celebrates 60 years of leadership in the domestic market and a milestone of 40 lakh tractors sold, the establishment of this centre underscores the company’s commitment to rural prosperity across the country through youth empowerment. This initiative aligns with Honourable Prime Minister Narendra Modi’s emphasis on skill development as a national priority to leverage India’s unique demographic dividend.

Through VEDIC-Mahindra SDC, Mahindra Tractors will bring unmatched industry expertise in tractor and farm machinery, together with a commitment to excellence in skill development. The centre is particularly focused on skilling rural youth from the Vidarbha region, paving the way for multiple potential career opportunities across the ecosystem, including sales and service roles at dealership locations and assembly roles at manufacturing plants.

Mahindra Tractors has curated a unique curriculum covering skill development across tractor service, sales, and assembly, delivered by the best trainers in this field. Students will also have access to the most modern technical equipment and hands-on experience in various aspects of tractor-related skills.

The centre will provide world-class skill development,

Agribusiness, Farm Mechanisation, India, Machinery - Pre-harvesting, Machinery – Post-harvesting

After kickstarting its journey in India, the OJA range will subsequently be launched in North America, ASEAN, Brazil, Australia, South Africa, Europe and the SAARC region.

 Mahindra Tractors, a part of the Mahindra Group and the world’s largest tractor manufacturer by volume, recently launched its revolutionary light weight tractor, Mahindra OJA 2121 in Madhya Pradesh. The new Mahindra OJA delivers exceptional results in puddling operations for crops like paddy. With the successful debut of this tractor, Mahindra is looking forward to a healthy demand for this product in the upcoming Kharif season.

After kickstarting its exciting journey in India, the OJA range will subsequently be launched in North America, ASEAN, Brazil, Australia, South Africa, Europe and the SAARC region. Mahindra will also mark its debut in the ASEAN region starting with Thailand in 2024 with the OJA. The Mahindra OJA tractor range is exclusively manufactured at Mahindra’s state-of-the-art tractor facility in Zaheerabad, Telangana, one of India’s largest and most advanced tractor manufacturing plants.

Introducing a paradigm shift in the world of tractor design, the new OJA 2121 empowers farmers to achieve more, as it revolves around key attributes like robustness, progressiveness and unmatched functionality, setting new benchmarks for modern farming equipment. Designed to handle diverse agricultural tasks with stability and traction, the new OJA 2121 comes with 4WD as standard, is light-weight, and built to deliver cutting-edge performance.

Engineered with a 3-cylinder, powerful 3DI 21hp engine @2400 RPM and PTO power at 13.42 kW (18 HP), the OJA provides class leading power delivery and operational efficiency, with a segment first constant mesh gearbox configuration with synchro shuttle (optional) and transmission of 12 Forward + 12 Reverse gears. The advanced gear system, with multiple reverse gears enables farmers to work faster and comfortably in smaller farms.

After kickstarting its journey in India, the

Agribusiness, Company News, Farm Mechanisation, Finance, India, Machinery - Pre-harvesting, Machinery – Post-harvesting

Throughout the financial year 2024, the Mahindra Tractor brand also achieved robust sales of over 2 Lakh units.

Mahindra Tractors, part of the Mahindra Group and the world’s largest tractor manufacturer by volume, has achieved a milestone by selling the brands 40th Lakh tractor, inclusive of exports in March 2024. The Mahindra Yuvo Tech Plus, based on Mahindra’s next-generation Yuvo tractor platform, marks this milestone, having rolled-out from Mahindra’s Zaheerabad facility, Mahindra’s youngest tractor facility and a global production hub for Mahindra Tractors.

Having rolled out its first tractor in 1963 through a partnership with International Harvester Inc. of the U.S., Mahindra Tractors surpassed the 1-Million-unit production mark in 2004 and then went on to claim the title of the world’s highest-selling farm tractor manufacturer by volume in 2009. 9-years later in 2013, Mahindra reached the 2-Million-unit production milestone, followed by the 3- Million mark in 2019. Just 5-years later in FY’24, Mahindra Tractors proudly sold its 40th lakh tractor. Throughout the financial year, the Mahindra Tractor brand also achieved robust sales of over 2 Lakh units.

Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. “Driven by our purpose of transform farming and enriching lives, we take great pride in selling our 40th Lakh Mahindra Tractor, as we celebrate decades of leadership and 60 years of the Mahindra Tractor all in the same year. With these milestones I would like to extend my heartfelt gratitude to our customers, the farmer, who inspire us every day, as well as our partners and our teams, as we embark on journey of transformation together.”

Vikram Wagh, Chief Executive Officer of Mahindra Tractors, expressed that, “This is a momentous occasion for us at Mahindra Farm Division. 40 Lakh tractor deliveries are a strong testament to the trust that customers have in our brand purpose and our deep understanding of Indian farming. While the past 5-years has been fantastic, during which we clocked our fastest million, we will continue to respond to diverse needs of our customers with the widest portfolio of tractors, while delivering global-first technologies and unmatched reliability as we enable the farmer to Rise.”

Spanning 60 years, Mahindra has broadened its offerings to encompass a diverse range of more than 390 tractor models. During this period, Mahindra Tractors has also established a robust network of over 1200 dealer partners across India, with a customer first orientation that has enabled the brand to provide unparalleled levels of sales, service and spares support to an expanding base of 40 lakh Mahindra Tractors customers.

In appreciation of Mahindra Tractors 40 lakh customers, the company launched a new Digital Video Commercial (DVC) titled ‘40 lakh happy customers and 60 years of brand trust,’ while also rolling-out new offers on its products and services across the country. The campaign revolves around the colour ‘red’, symbolising prosperity and synonymous with Mahindra Tractors.

Throughout the financial year 2024, the Mahindra

Company News, Herbicides

Through the ‘Millionaire Farmer of India Award’ the primary objective is to acknowledge, inspire and elevate the profession of farming in India by recognising farmers

Mahindra Tractors, India’s leading tractor brand, celebrates the remarkable achievements of India’s successful farmers through a ground-breaking initiative called the ‘Millionaire Farmer of India Award’. The inaugural edition of the awards held at the Indian Agricultural Research Institute (IARI) in New Delhi witnessed the esteemed presence of Nitin Gadkari, Minister of Road, Transport, and Highway, Government of India, Acharya Devvrat Governor of Gujarat, P Sathasivam – Former Chief Justice of India and Former Governor of Kerala, along with other dignitaries.

Through the ‘Millionaire Farmer of India Award’ the primary objective is to acknowledge, inspire and elevate the profession of farming in India by recognising farmers who through their unwavering efforts and innovative agricultural practices, have not only doubled their farm incomes but have also achieved millionaire status. These farmers have consistently adopted best practices, and integrated technology, attaining record levels of productivity and profitability from their farmlands over the years.

The 3-day event honours over 700 farmers, across 15 categories, at the district, state, and national levels, such as horticulturists, spice farmers, poultry, dairy etc. and includes prominent personalities from India’s agriculture industry. Mahindra also showcased a wide range of cutting-edge tractors and farm mechanisation solutions at the event.

Nitin Gadkari also flagged off the Kisan Bharat Yatra, a special roadshow covering 26,000 kilometres, over 4,000 touchpoints and engaging with over 100,000 millionaire farmers over a year.

Through the ‘Millionaire Farmer of India Award’

Agrotech, Company News, India, Machinery - Pre-harvesting

OJA range will subsequently be launched in North America, ASEAN, Brazil, Australia, South Africa, Europe and the SAARC region.

Mahindra Tractors, a part of the Mahindra Group and the world’s largest tractor manufacturer by volume, has officially launched its much-anticipated, future-ready range of tractors – the Mahindra OJA – at Futurescape, an event held in Cape Town, South Africa. Derived from the Sanskrit word “Ojas”, meaning Powerhouse of Energy, OJA is Mahindra’s most ambitious global lightweight tractor platform. Developed in collaboration between the engineering teams of Mahindra Research Valley, India, the R&D centre for Mahindra AFS and Mitsubishi Mahindra Agriculture Machinery, Japan, at an investment of Rs 1200 crore, the new OJA range brings about a transformative shift in Light Weight 4WD Tractor design and engineering, to deliver cutting-edge innovation in tractor technology.

In Cape Town, Mahindra unveiled new tractors on 3 OJA platforms – the Sub Compact, Compact and Small Utility platforms, addressing diverse market needs. With 4WD as standard, Mahindra launched 7 new tractor models for the Indian market on the Compact and Small Utility platforms. These models range from 20HP – 40HP (14.91kW – 29.82kW), for a wide array of applications, for unparalleled platform versatility and efficiency to handle diverse agricultural tasks.

After kickstarting its exciting journey in India, the OJA range will subsequently be launched in North America, ASEAN, Brazil, Australia, South Africa, Europe and the SAARC region. Mahindra will also mark its debut in the ASEAN region starting with Thailand in 2024.

Speaking on the launch of the new OJA tractor range, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra said, “The new OJA range of lightweight tractors is a powerhouse of energy, aimed at progressive farmers. Embodied with innovation and technology, OJA tractors empower Mahindra to address 25 per cent of the Global Tractor industry, while opening new markets like Europe and ASEAN. Unveiling 7 agile Lightweight 4WD Tractors Light Weight 4WD OJA tractors (21-40HP) in India, equipped with pioneering technologies, truly embodies our commitment to revolutionize farming worldwide.”

Further talking about OJA’s launch plans for India, Vikram Wagh, CEO, Farm Division, Mahindra & Mahindra Ltd. said “The OJA tractor range introduces a paradigm shift in Indian agriculture. With 4WD capabilities as standard, pioneering automation controls amplify precision and performance across the range. Reducing operator effort and elevating farm productivity enables us to further embrace fast growing segments like horticulture and grape farming to redefine mechanized farming. Featuring three advanced technology packs – PROJA, MYOJA, and ROBOJA – we proudly present OJA as India’s global innovation. OJA will be exclusively made in Zaheerabad, our youngest tractor manufacturing facility. The range will be available for customers in India starting October.”

OJA range will subsequently be launched in

Agrotech, Company News, India, Machinery - Pre-harvesting

Mahindra OJA’s primary markets are India, the US, SE Asia and Japan.

Mahindra Tractors, part of the Farm Equipment Sector at Mahindra & Mahindra Ltd. (M&M), introduced “OJA” as the new brand name for its new future-ready range of tractors from its most ambitious global tractor program, K2. The name “OJA” is derived from the Sanskrit word “Ojas” which symbolises Vitality, Energy & Strength.

The Mahindra OJA is Mahindra’s all-new light-weight global tractor platform, focusing on both domestic and international markets including USA, Japan, and South-East Asia, and has been developed through close cooperation between the engineering teams of Mitsubishi Mahindra Agriculture Machinery, Japan, and Mahindra Research Valley, India, the R&D centre for Mahindra’s Auto & Farm sector.

The Mahindra OJA will have four sub-tractor platforms — the Sub Compact, Compact, Small Utility and Large Utility- tractor categories, covering 40 models across various multiple HP points.

Speaking on the brand name announcement, Hemant Sikka, President – Farm Equipment Sector, M&M Ltd. said, “Ahead of the global premiere of the production version of our most awaited tractor program codenamed K2, we at Mahindra are pleased to announce “OJA” as the new brand name of Mahindra’s new light-weight tractor range. Slated for launch later this year, the OJA is Mahindra’s Future Ready approach to tractorisation exemplified by numerous first best-in-class technologies for improved performance and productivity, through which we aim to transform farming and enrich farmers’ lives.”

Mahindra OJA tractors will be manufactured exclusively at Mahindra’s Zaheerabad tractor facility; one of South-Asia’s largest and Mahindra’s youngest tractor manufacturing plants. A vertically integrated tractor facility, Mahindra’s Zaheerabad facility also rolls out Mahindra’s next-generation range of Yuvo and Jivo tractors, including the recently launched Plus Series of tractors.

Mahindra OJA's primary markets are India, the

Company News, India, Machinery – Post-harvesting

Mahindra’s Tribute to Indian Farmers on Kisan Diwas.

Mahindra & Mahindra’s Farm Equipment Sector, a division of the Mahindra Group and the largest tractor producer in the world by volume, today celebrated ‘Kisan Diwas’ in a unique way by forming an image of a farmer with 500 nos. Mahindra Tractors at the company’s Nagpur Plant. This honour was bestowed upon the farmers to recognise their noteworthy and purposeful contribution to the field of agriculture, the backbone of the Indian economy. As a part of conveying gratitude towards farmers, Mahindra Tractors made a digital film showcasing India’s largest tractor installation forming an image of a farmer as #Desh ki Tasveer. 

 Also, on the day, a host of on-ground activities & customer engagement initiatives are planned across Mahindra Tractors dealerships, where farmers can bring in their photographs and order their personalised calendars as well.

On the occasion, Hemant Sikka, President, Farm Equipment Sector, Mahindra & Mahindra Ltd said, “We at Mahindra Tractors adhere to the ‘Rise for Good’ philosophy, whereby we work collectively to enhance the daily lives of the communities in which we live. It is our endeavour to recognise and felicitate the heroes of rural India, our farmers. Our farmers play a multi-dimensional role in the field and execute some of the most challenging tasks, which require tremendous hard work. We at Mahindra understand their commitment, dedication and contribution in building the nation & with this digital film we express our gratitude towards them with ‘Desh ki Tasveer’.

Mahindra’s Tribute to Indian Farmers on Kisan