Unnati & IFFCO announces strategic tie-up to offer seamless credit to rural markets

Unnati will extend channel financing solutions in collaboration with its NBFC partners including its subsidiary Ora Finance to over 76,000 channel partners across India associated with IFFCO.

Unnati Agri, an agriculture supply chain and financial services startup, announced one of its kind collaborations with IFFCO, the largest agriculture company in India. This strategic tie-up aims to provide channel financing solutions to the various segments of channel partners of IFFCO, empowering them to enhance their business operations and meet the needs of their farmer customers effectively.

Under this partnership, Unnati will extend channel financing solutions in collaboration with its NBFC partners including its subsidiary Ora Finance to over 76,000 channel partners across India associated with IFFCO. These channel partners will now have access to credit facilities that they can utilize to increase their business potential. By availing of this credit facility, they can procure larger quantities of stock from IFFCO, enabling them to deliver the right quality products to their farmer customers at the right time.

Ashok Prasad, Co-Founder, Unnati said, “At Unnati, our focus has always been to provide the best digitally enabled services to the farmers across the country. This is exactly why we are absolutely thrilled to join hands with IFFCO to provide channel financing solutions to their extensive network of channel partners. The new tie-up will empower these partners to unlock their full potential and contribute to the growth of the agriculture sector in India.”

The credit facility offered through this collaboration is completely digital and designed to provide easy access to short-term credit for the customers of IFFCO. This digital platform ensures a seamless and efficient way for channel partners to apply for and manage the credit facility, streamlining the process and reducing paperwork.

Ranjeesh Pandey, Chief Marketing Manager of IFFCO, expressed his excitement about this collaboration by stating, “We at IFFCO are working on a mission mode to support farmers and channel partners to adopt new innovative technology-based Fertilizer I.e.Nano Urea and Nano DAP, Sagarika and other new bio products which will support in reducing chemical fertilizers in farming and will also increase and improve the productivity of farmers. The credit facility provided by Unnati through its NBFC partners will support in implementing the Nano Fertilizer game-changer technology in Agriculture. It will not only enable retailers and IFFCO Channel partners to expand their business in the Nano Fertilizer and speciality Fertilizer sector of IFFCO but will also help us to meet the growing demands of farmers about Nano Fertilizer. We feel that such opportunities are good for the farmers and will support technology infusion in our agriculture sector. Initially it has been decided to start in UP, Bihar, Maharashtra, Telangana, Andhra Pradesh.

Unnati will extend channel financing solutions in