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HomePosts Tagged "Avinash Kasinathan"
Agribusiness, Agrotech, Company News, Dairy, Dairy

MilkLane employs a quality-driven pricing model that prevents dilution and adulteration, has stringent acceptance standards for milk testing, and has advanced testing capabilities.

MilkLane, a dairy brand under Swiss-Indian food and technology platform company Innoterra, announced the launch of its dairy procurement services to provide aflatoxin and antibiotic-safe milk to dairy companies, dairy start-ups and other new entrants in the sector.

This end-to-end procurement solution is launched in Karnataka, Andhra Pradesh, Tamil Nadu, and Kerala. MilkLane will provide this service on a flexible model where B2B (business to business) customers would have multiple options based on their needs and will be available at competitive prices.

Through this PaaS (Procurement as a Service) offering, MilkLane will procure raw chilled milk (RCM) from dairy farmers after stringent quality testing, ensuring that clients receive high-quality, consistent milk year-round, the company said in a statement.

To further enhance quality, MilkLane employs a quality-driven pricing model that prevents dilution and adulteration, has stringent acceptance standards for milk testing, and has advanced testing capabilities. The company also emphasises the nutritional excellence of the cattle, risk mitigation through quality management processes, and farmer empowerment through training and extension services.

“With the rising demand for consistent, high-quality and safe milk in the dairy sector, the need for reliable sourcing has never been more critical. The industry has long grappled with challenges like inconsistent fat and SNF levels, antibiotic contamination, high microbial counts, and aflatoxin presence, which not only compromise product quality but also endanger consumer safety”, said Avinash Kasinathan, Head of India Business, Innoterra.

MilkLane employs a quality-driven pricing model that

Animal Health, Animal Husbandry, Company News, Dairy, India, Live Stock

 Company launches two new premium products and outlines plans for nationwide growth.

Swiss-Indian agri-tech platform Innoterra announced the expansion of its subsidiary MilkLane’s Aayush cattle feed business, launching two new premium products and outlining plans for nationwide growth.

The company introduced Aayush Supreme and Aayush Vardhan, containing 22 per cent and 24 per cent crude protein respectively, aimed at the premium segment of the cattle feed market. New feed products, enriched with bypass fat, protein, yeast, enzymes, vitamins, and minerals, are designed to boost milk quality and cattle health, said Innoterra, in a statement.

The firm currently operates two automated plants in Maharashtra and Tamil Nadu, with plans to add two more by the end of fiscal year 2025. It aims to double its network of farmers, retailers, and distributors in the same period.

“We are poised to double our network of farmers, retailers, and distributors by FY2025,” said Avinash Kasinathan, Head of India Business at Innoterra.

MilkLane’s Aayush Cattle Feed currently works with over 10,000 farmers, 250 retailers, and 50 distributors. The brand has a strong presence in Maharashtra, Karnataka, and Tamil Nadu, with plans to expand into Kerala, Andhra Pradesh, and Telangana this year. The company identified Gujarat, Rajasthan, Uttar Pradesh, and Madhya Pradesh as future expansion areas, aiming for a pan-India presence.  Company did not disclose the financial details of the expansion plans.

 Company launches two new premium products and

Agribusiness, Company News, India, People

At Innoterra, Avinash will focus on building Innoterra’s India business portfolio, including its agri-tech platform, Farmlink,cattle feed business Milklane, and the domestic sales and business.

Swiss-Indian food and technology platform company, Innoterra announced that Avinash Kasinathan has joined Innoterra as the Head of India business, effective immediately. Avinash brings with him rich experience in strategy, technology, and the agriculture sector.

Avinash started his career as a consultant at McKinsey. Prior to joining Innoterra, he served as the CTO of WayCool and CEO of CENSA (Waycool’s technology wing), where he played a pivotal role in building a scalable, well-governed, and sustainable food and agri-tech platform. He has been instrumental in conceiving, conceptualizing, and building the Censa platform as one of the most comprehensive tech stacks in the food economy.

At Innoterra, Avinash will focus on building Innoterra’s India business portfolio, including but not limited to our agri-tech platform, Farmlink, our high-quality milk and cattle feed business Milklane, and the domestic sales and business relating to our banana vaccine, BanacXin.

“We are thrilled to welcome Avinash to our Group Executive Board,” said Pascal Foehn, CEO of Innoterra. “His background in technology coupled with his affinity for the Indian agricultural sector will be invaluable as we continue to grow the Innoterra footprint in India. We look forward to growing together.”

“The sector is at an inflection point, and Innoterra is well-positioned to disrupt the Indian agri value chain. I’m excited to join Innoterra and drive further margin expansion,” said Avinash Kasinathan.

At Innoterra, Avinash will focus on building

Agribusiness, Company News, India, Start ups, Supply Chain

The collaboration aims to redefine the ERP landscape for startups, offering them a tailored pathway to growth without the traditional hurdles associated with digital transformation.

CENSANEXT, the tech subsidiary of WayCool Foods today announced a collaboration with SAP India to foster technology innovation and redefine the landscape for emerging startups. This pioneering collaboration establishes CENSANEXT as a Partner Managed Cloud provider of the most advanced ERP, SAP S/4HANA, specifically curated to meet the unique needs of small enterprises and start-ups globally.

This collaboration not only presents a unique licensing model and cost-effective pricing for end-customers but also signifies a commitment from CENSANEXT to managing the shared infrastructure, ensuring startups experience the full potential of SAP S/4HANA. The collaboration aims to redefine the ERP landscape for startups, offering them a tailored pathway to growth without the traditional hurdles associated with digital transformation.

Commenting on the occasion, Avinash Kasinathan, CEO – CENSANEXT, said “Our collaboration with SAP marks a significant milestone in our commitment to providing cutting-edge technology solutions to small enterprises and startups. By becoming a Partner Managed Cloud provider of SAP S/4HANA, we empower emerging businesses with a robust ERP foundation from the early stages, lowering TCO, and eliminating the need for complex transformations as they scale. This collaboration is a testament to our dedication to fostering innovation and efficiency in the startup ecosystem.”

Adding to this, Sanket Deodhar, Vice President, Digital Natives & Start-ups, SAP India said, “We are delighted to team up with CENSANEXT to democratize a unique, curated offering built by CENSANEXT, powered by SAP S/4HANA, for small enterprises and start-ups globally. The collaboration reflects our shared commitment to driving digital transformation and empowering small enterprises and start-ups with world-class ERP capabilities. With its parent company – WayCool Foods’ expertise in agri-tech and food value chain, CENSANEXT will be able to bring more value, through its unique IP, to the end-customers.”

Through the SAP Partner Managed Cloud model, CENSANEXT envisions a co-branded offering that extends the reach of SAP S/4HANA to small enterprises and startups worldwide. The collaboration will enable CENSANEXT to provide a one-stop solution to manage both application and infrastructure, ensuring a seamless and efficient experience for customers embracing the power of SAP’s cutting-edge technology. By adopting SAP S/4HANA from the outset, through a flexible subscription model, customers can eliminate the need for interim solutions and the complexities associated with migration as they scale. This forward-looking approach ensures a smooth and cost-effective transition for companies that choose to grow with SAP at the core of their operations.

The collaboration aims to redefine the ERP