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HomePosts Tagged "STEYR"
Agrotech, Machinery - Pre-harvesting, Machinery – Post-harvesting, World

STEYR won in the Product Design category for its new Terrus CVT tractor, produced at the brand’s St Valentin manufacturing facility

STEYR, a regional agricultural tractor brand of CNH Industrial, won the iF DESIGN AWARD for its Terrus CVT Tractor, the latest in a series of accolades for this machine. 

Founded in 1953, iF Design has become a global symbol of excellence in design and its annual awards are highly esteemed. The iF seal is granted to products that blend innovative style and aesthetics with enhanced functionality to benefit customers while raising the profile of the design community. 

STEYR won in the Product Design category for its new Terrus CVT tractor, produced at the brand’s St Valentin manufacturing facility. It is a perfect combination of function and form, blending a bold and rugged exterior design with a premium interior focused on operator comfort and ergonomics. The cab has been restructured to create a better working environment and now serves as a ‘command centre’ in which style has a purpose. The design of the controls makes tractor operation more intuitive, efficient, and productive. 

The iF DESIGN AWARD is further recognition of the outstanding work carried out by the CNH Industrial Design team in creating machines that blend customer- focussed style with product quality, capability, efficiency, and sustainability. 

STEYR won in the Product Design category

Agrotech, Machinery - Pre-harvesting, Machinery – Post-harvesting, World

The new Terrus CVT tractor combines style and function, blending a bold and rugged exterior design with a premium interior focused on operator comfort and ergonomics

STEYR, a regional agricultural brand of CNH Industrial, has been awarded the prestigious 2022 Red Dot Design Award for its Terrus CVT Tractor, the latest in a series of accolades for this vehicle. The award is determined by an international design jury who, this year, evaluated a record number of international entries from companies and design studios. As a winner in the Product Design category, the Terrus CVT will feature in the next edition of the Red Dot Design Yearbook and will be present in the winners’ area of www.red-dot.org.

The new Terrus CVT tractor combines style and function, blending a bold and rugged exterior design with a premium interior focused on operator comfort and ergonomics. In the cab, a passenger seat can also serve as an office table and the all-new Multicontroller III armrest is customisable to user preference or application requirements, making operation more intuitive, more enjoyable, and ultimately more productive.

The Red Dot Design Award honours the outstanding design work carried out by the CNH Industrial Design team and is the latest recognition of the company’s continued excellence in industry-leading style and quality.

The new Terrus CVT tractor combines style