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Friday / April 19. 2024
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The collected plastic waste will be sent for recycling, reducing the environmental impact, and promoting circular economy practices.

Sid’s Farm, a premium direct-to-consumer (D2C) dairy brand based in Telangana, announced the launch of its new sustainability initiative, “Pick my Plastic.” With a strong commitment to environmental responsibility and maintaining product quality, Sid’s Farm aims to collect and recycle plastic waste generated by its packaging materials from its customer premises and process it as per the best industry practices.

Plastic pouches have been a popular choice for packaging Sid’s Farm’s wide range of milk and milk products, including curd, ghee, lassi, buttermilk, and more. Understanding the importance of addressing plastic waste and striving towards a carbon-neutral future, Sid’s Farm has introduced the “Pick my Plastic” initiative to actively contribute to a cleaner and greener environment.

Dr Kishore Indukuri, Founder, Sid’s Farm said , “We are delighted to introduce our ‘Pick my Plastic’ initiative, which reflects our deep-rooted commitment to sustainability and environmental stewardship. This initiative allows us to collect plastic waste generated by our packaging materials and take a step towards carbon neutrality. By encouraging our customers to actively participate in this program, we aim to create a sustainable ecosystem while continuing to deliver the highest quality milk and milk products.”

As part of the “Pick my Plastic” initiative, customers will be charged a nominal fee of Rs 12 per pick-up, which will be realized from their in-app prepaid wallet. To ensure a smooth collection process, customers are required to keep the plastic pouches clean and bundled together for the delivery personnel to accept them.

Sid’s Farm’s dedicated supply chain team will conduct plastic waste pickups every Sunday, ensuring a convenient and streamlined process for customers. The collected plastic waste will then be sent for recycling, reducing the environmental impact, and promoting circular economy practices.

Sid’s Farm has always placed a strong emphasis on delivering premium-quality milk and milk products, prioritizing the health and satisfaction of its customers. This new initiative further demonstrates the company’s commitment to social and environmental responsibility, reinforcing its position as a trusted provider of wholesome dairy products.

The collected plastic waste will be sent

Initially the products will be available only through e-commerce sites, serving milk and regular use dairy products like paneer, curd, ghee and butter

 Sid’s Farm, a premium D2C dairy brand based in Telangana, today announced its launch in Bengaluru and availability of its products on leading e-commerce sites such as Milk Basket, Big Basket, Zepto, SuprDaily and Fresh to Home. Bengaluru, with a population of over 8 crore, which is third highest in India (25 per cent urban, > 50 per cent migrated) and the fourth largest in terms of GDP, is a natural augmentation choice for the brand in a consumer driven city. The city has humongous potential due to the ever growing need for superior quality dairy and increased appetite for premium. Sid’s Farm offers consumers the unprecedented opportunity to choose one of the best available brands in this regard. Initially the products will be available only through e-commerce sites, serving milk and regular use dairy products like paneer, curd, ghee and butter. Sid’s Farm’s unique offering allows customers to choose from separate cow and buffalo milk and dairy products depending upon their preference.

Incidentally Bangaluru is a consumers’ market and the lack of fresh cow and buffalo milk and milk products free from any antibiotic, preservative, or synthetic hormone, presents Sid’s Farm the perfect opportunity to provide consumers with best in class milk and dairy products. Sid’s Farm stands for Quality and it aims to stand out among Dairy companies of India. It is also a consumer-focused firm and strives to improve their products through feedback from stakeholders.

Excited with the launch in Bengaluru, Dr Kishore Indukuri, Founder and MD, Sid’s Farm said, “It is an exhilarating experience to launch Sid’s Farm in Bengaluru and expand our range from Telangana to Bengaluru. I am optimistic that we will soon capture the eyeballs and heart share of residents of the garden city like our patrons in Hyderabad”.

He further said, “We are kicking off our venture by serving our superior quality milk & dairy products only through e-commerce sites and will introduce the same subsequently with niche store partners in Bengaluru. Eventually, we also want to be directly available to our customers at their doorsteps through our app and our own distribution channel too.” He added, “It is not only achievement of a milestone but our honest intention is to make natural buffalo and cow milk free from all antibiotics, hormones, and preservatives available to all.”

Initially the products will be available only

MANAGE – Samunnati Agri-Start-up Awards recognise impact-driven agriculture and Agri-Tech start-ups 

Sid’s Farm, a premium D2C dairy brand based out of Telangana, was recognised and felicitated as the ‘Best Agri Start-up’ of Telangana. This honour was bestowed on the company at a well-attended awards ceremony organised under the aegis of The National Institute of Agricultural Extension Management (MANAGE), in association with Samunnati, India’s major open-agri network of smallholder farmers. Dr Kishore Indukuri, Founder, Sid’s Farm received the award on behalf of his organisation from Sushri Shobha Karandlaje, MoS, Agriculture and Farmer Welfare, GoI. 

The MANAGE – Samunnati recognises start-ups dedicated to rebuilding the agriculture development ecosystem and to supporting farmers through technological innovations. 

“Our focus at Sid’s Farm has been quality and customer-focused operations which we constantly improve and better. We are deeply grateful to our farmer partners as well as all our hard-working team members whose innovative acumen and will to serve have made us a people’s organisation. This honour, for which I am humbled and grateful, renews our commitment towards building a healthy, safe, and ethically nourished India.” Said, Dr Kishore Indukuri, Founder, Sid’s Farm. 

MANAGE - Samunnati Agri-Start-up Awards recognise impact-driven