Row 7 Launches New Line of Branded Vegetables

A new seed-to-table conversation that supports tastier food, healthier soils, and more diverse and nutritious diets

Row 7 Seed Company, the flavour-first organic seed company co-founded by chef Dan Barber and vegetable breeder Michael Mazourek, has launched a line of branded vegetables, available in select Whole Foods Market locations in the Greater Boston area. Row 7 works alongside chefs, plant breeders and farmers to co-select new and uniquely delicious varieties of vegetables. Now Row 7 is building a dynamic growing model to bring these vegetables to the produce aisle. Partnering with regional, organic farmers to support biodiversity above and below ground, Row 7’s vegetables are grown for place and are picked (and eaten) at the perfect moment, it is advancing its mission to reimagine food from seed to table.

“Row 7 on the supermarket shelves is the realisation of a dream for this company,” said Dan Barber, chef and Row 7 Co-Founder.  “Our hope in launching Row 7 was to bring these vegetables into people’s home kitchens, and spark a new seed-to-table conversation that supports tastier food, healthier soils, and more diverse and nutritious diets.” Every single seed sold by the company is Certified organic and Non-GMO.

Row 7 is an organic food company grounded in the idea that flavour can change the world, and it starts with the seed. Working in collaboration with chefs, farmers and plant breeders, Row 7’s mission is to develop exceptional new vegetables and grains selected for our palates and the planet.

A new seed-to-table conversation that supports tastier