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Gromax Agri Equipment Ltd. (erstwhile Mahindra Gujarat Tractor Ltd.), a joint venture between Mahindra & Mahindra Ltd and the Government of Gujarat celebrates its 25th anniversary, marking a significant milestone in the tractor makers journey towards empowering Indian farmers with affordable mechanized solutions

Rechristened to Mahindra Gujarat Tractor Ltd. with Mahindra acquiring a major stake in the company 1999 and renamed to Gromax Agri Equipment Ltd. in 2017, this signaled a strategic shift for the brand towards providing a distinctive and affordable range of mechanization solutions for India’s farming community. In the last 25 years Gromax has expanded its tractor range from about only 4 tractor models to over 40 variants in the 20-50HP segment under the TRAKSTAR (launched in 2017) and HINDUSTAN brand of tractors, and farm implements under the TRAKMATE brand.

To commemorate the company’s 25th anniversary Gromax has launched all-new 4WD tractor models – the Trakstar 525 and Trakstar 536 during the year. The company has also introduced new 2WD tractor variants under the 24HP, 31HP and 36HP categories to cater to the specific needs of the orchard segment. To attract young farmers and drive differentiation, Gromax has also introduced tractors in saffron and black colour themes.

Commenting on 25 years of Gromax, Mr. Hemant Sikka – President, Farm Equipment Sector, Mahindra & Mahindra Ltd said, “A milestone year for us at Mahindra & Mahindra, we are extremely proud of Gromax’s remarkable journey of 25 years. A reflection of our shared commitment to ‘Transform Farming and Enrich Lives’, Gromax is a brand defined to serve the farmers of our nation with the best farm equipment that are both affordable and accessible. We express our sincere gratitude to our customers, partners and the Government of Gujarat, as well as our employees who have supported us through this journey. As we move forward, we look forward to the next chapter of growth with Gromax, as we further aim to enable Indian farmers in mechanising their farms.”

Gromax Agri Equipment Ltd. is a jointly owned company between Mahindra & Mahindra Ltd. and the Government of Gujarat with an equity ratio of 60:40 respectively. The company’s manufacturing plant is based out of Vadodara.

Gromax Agri Equipment Ltd. (erstwhile Mahindra Gujarat

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In a significant move to address the growing trend of rural migration and to motivate the younger generation to consider farming as a viable profession, Gromax Agri Equipment Ltd., a joint venture between Mahindra & Mahindra Ltd. and the Gujarat Government, unveiled a compelling video campaign on Kisan Diwas

The unique video campaign titled “Kisaan Ka Kamaal”, the new film seeks to instill pride in agricultural, while highlighting the endless opportunities within the sector.

Through the eyes of a young boy named Ayush, the video narrates a heartwarming story of his evolving understanding of his father’s role as a farmer. Ayush initially struggles to articulate his aspirations compared to his friends who dream of become doctors and engineers. However, he gradually realizes that his father embodies these roles and more – as an engineer, a doctor, a businessman, and a leader, demonstrating the multifaceted nature of modern agriculture.

The campaign features vibrant montages showcasing rural landscapes and modern agricultural practices, culminating in Ayush’s transformation as he embraces his father’s profession. He not only finds pride in his heritage but also encourages his friends to recognize the dynamic possibilities within agriculture.

By challenging stereotypes surrounding farming and emphasizing its potential for growth and innovation, Gromax aims to inspire a shift in mindset among young Indians. The campaign concludes with the powerful message: “Kisan Banana Sirf Bhagya Nahi, Saubhagya Ki Baat Hai.” (Becoming a farmer is not just destiny, it’s a blessing.) This sentiment underscores the importance of agriculture as a cornerstone of India’s economy and culture.

Gromax is joint venture between Mahindra & Mahindra Ltd, the world’s largest tractor manufacturer by volume & the Government of Gujarat. An agri-equipment entity Gromax is focused on bettering the lives of farmers across India, with affordable mechanisation solutions and believes that the life of a farmer in India can truly change only when he can gain MAXimum GROwth from his inputs. The company’s affordable mechanisation solutions, TRAKSTAR Tractors and TRAKMATE Farm Implements aims to achieve this task.

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

In a significant move to address the