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Farm Mechanisation

Mahindra launches Lightweight 4WD OJA 2121 tractor with 36” track width in MP

After kickstarting its journey in India, the OJA range will subsequently be launched in North America, ASEAN, Brazil, Australia, South Africa, Europe and the SAARC region.  Mahindra Tractors, a part…

Sonalika Tractors posts 5.2% sales growth in domestic market during May 2024

 The onset of the Kharif season, company has recorded 13,338 overall tractor sales in May 2024. Leading player in farm mechanisation sector, Sonalika Tractors announced that company has recorded 13,338…

Mahindra launches 6RO Paddy Walker Transplanter in Maharashtra

Farmers can also avail of prompt doorstep service that can be monitored via a new user-friend app called ‘Mahindra Saathi,’ ensuring quick and easy services on the go.  Mahindra &…

New Holland launches ‘WORKMASTER 105’; first-ever indigenously produced tractor

The WORKMASTER 105 is a perfect fit for farmers with large landholdings operating advanced equipment such as balers, forage harvesters, etc.  New Holland, a brand of CNH, unveiled the first-ever…

Mahindra’s FES reports sale of 35237 tractors in domestic market in May 2024

Total tractor sales (Domestic + Exports) during May 2024 were at 37109 units, as against 34126 units for the same period last year.  Mahindra & Mahindra Ltd.’s Farm Equipment Sector…

ah! Ventures invests in agritech startup Agrilectric through its First Gear Platform

22 investments have happened through all three platforms and the fund in 2024. ah! Ventures invests in Agrilectric Pvt Ltd, that was founded in May 2022 with the vision of…

Case IH unveils all-in-one operations management solution, FieldOps App for farmers

The Case IH FieldOps mobile and web app is currently in its final stages of development and testing, with a full release expected later in the year. Case IH is…

CNH Industrial appoints Gerrit Marx as CEO

Prior to first joining CNH in January 2019, Marx worked for 20 years in senior roles at McKinsey, Daimler Trucks, and Bain Capital, living in Brazil, China, Europe and Japan.…

Mahindra Tractors crosses milestone by selling 40 lakh tractors in March 2024

Throughout the financial year 2024, the Mahindra Tractor brand also achieved robust sales of over 2 Lakh units. Mahindra Tractors, part of the Mahindra Group and the world’s largest tractor…

CNH inaugurates pioneering Multi-Vehicle Simulator at its India Technology Center

 MVS will serve as a key platform for various functions, including ergonomics simulation, user experience testing of controls, customer clinics and design reviews for product development teams. CNH, a global…

Mahindra’s Farm Equipment sector sells 24276 units in India during March 2024

Company sold 1748 tractors in the exports market, registering a growth of 26 per cent over last year. Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra…

Swaraj Tractors introduces its new range of tractors at ‘Josh Ka Swaran Utsav’ campaign

The campaign promises a series of exciting events, including tractor rallies and customer meets, bringing together the Swaraj sales team, local farmers, channel partners and influencers.  Swaraj Tractors, a part…

Mahindra launches its revolutionary 6RO Paddy Walker Transplanter in Tamil Nadu

Packed with a powerful and efficient engine and advanced precision technologies for efficiency in paddy farming. Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, and…

Mahindra records sale of 20121 tractors in domestic market during February 2024

 Total tractor sales (Domestic + Exports) during February 2024 were at 21672 units, as against 25791 units for the same period last year. Mahindra & Mahindra Ltd.’s Farm Equipment Sector…

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