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HomePosts Tagged "Shobhit Gupta"
Agribusiness, Company News, Finance, Funding, India, Start ups

The funding round was led by the company’s incoming chairman, Erik Ragatz, former Partner and current Senior Advisor of Hellman & Friedman.

Agritech startup, Superplum, revolutionising the fresh fruit supply chain announced that the company has raised $15 million in its Series A funding round to expand its business. The funding round was led by the company’s incoming chairman, Erik Ragatz, former Partner and current Senior Advisor of Hellman & Friedman. Ragatz joins a group of existing investors, including Mark Siegel, Dan Rose, Steve Jurvetson, Rick Kimball, Binny Bansal, and Kabir Misra.

Shobhit Gupta, Co-founder and CEO of Superplum emphasised the importance of technology and investment in transforming India’s fresh fruit supply chain. He said, “The rapidly developing Indian consumer market is becoming increasingly demanding. While India has achieved significant progress in several areas, fresh food still lacks technology and investment.”

Erik Ragatz, Superplum’s new Chairman, expressed his confidence in the startup’s vision. He said, “Superplum is a hugely disruptive player in existing Indian produce markets and has the opportunity to create an incredibly valuable enterprise.”

Apart from selling through Amazon Fresh, Zepto, Swiggy, and Blinkit, the startup also sells its products through major retail chains like Spar, Metro, Lulu, Modern Bazaar, More, and Trent, as well as hundreds of neighbourhood stores in Delhi NCR and Bengaluru.

The startup recently began marketing its branded, traceable products globally. With a world-class supply chain, Superplum sees significant opportunities for premium Indian mangos, litchis, and other tropical fruits.

Founded in 2019, Superplum has developed a direct-from-farm supply chain utilizing proprietary technology and cold-chain infrastructure to fundamentally improve how fresh produce is grown and brought to market. The startup offers a variety of fruits, including mangoes, litchis, apples, grapes, cherries, and plums. Superplum’s vertically integrated cold chain technology extends shelf life and enhances fruit quality, expanding availability across India while reducing food waste and improving farmer incomes. Currently, it works with farmers across 22 Indian states, operating modern sourcing and supply chains for 25 fruits throughout the year.

The funding round was led by the

Agrotech, E-commerce, Horticulture, India, Start ups, Supply Chain

Consumers can view pesticide test reports for Superplum fruits and see the actual farm where their fruits were grown

Superplum, an agritech startup based out of Noida, recently launched a unique feature that allows consumers to scan a QR code and pay a bonus to the farmer who has grown the food they are eating. Consumers can already view pesticide test reports for Superplum fruits and see the actual farm where their fruits were grown.

All this is possible due to the company’s fully digitised and traceable supply chain that tracks every pack that the consumer receives. Superplum’s end-to-end digitised platform allows granular quality control and analysis of all products. The company works across 20 states and delivers over 20 fruits from the farm to retail stores. 

Shobhit Gupta, the CEO of Superplum, said, “From the outset, our system has been designed to benefit both consumers by getting better quality fruits and farmers by getting them a better share of consumer spending. We also work with farmers and support them to grow high-quality, safe fruits and reduce wastage through investment in cutting-edge technology and an innovative cold chain. If you love the fruits you are eating, it’s now easy to show your appreciation.”

Consumers can view pesticide test reports for