Connect with:
Saturday / February 22. 2025

logo
mobile-logo
HomePosts Tagged "Olam Agri"
Agribusiness, Agrotech, Company News, Digital Technologies, India, Start ups

Post the acquisition, DeHaat will be serving an overall base of over 12 million farmers across the country, quadrupling the farmer network benchmark it had set for itself by 2024.

 Leading AgTech platform DeHaat, announced the acquisition of Olam Agri owned AgriCentral, one of the largest farm advisory platforms in India through a Business Transfer Agreement (BTA) in an all-cash deal. This strategic acquisition of AgriCentral, a platform with over 10 million smallholder farmers, will enhance DeHaat’s bouquet of digital farmer services, extend its outreach to these farmers, and solidify its position as India’s largest full-stack AgriTech platform.

DeHaat’s acquisition of AgriCentral aligns perfectly with its mission to empower farmers in leveraging technology to enable better decision making across the crop life cycle. The integration will further strengthen DeHaat’s digital capability to offer holistic solutions across crop advisory, input supply, and market linkages. Post the acquisition, DeHaat will be serving an overall base of over 12 million farmers across the country, quadrupling the farmer network benchmark it had set for itself by 2024.

“DeHaat has successfully developed robust supply chain capabilities to offer 360-degree agricultural solutions to Indian farmers across 120,000+ villages through a network of 15,000+ DeHaat Centres. We have also established institutional tie-ups with 1,000+ agribusiness institutions, including agri-input manufacturers, agri-produce buyers, warehouse operators, and financial institutions,” said Shashank Kumar, Co-founder & CEO, DeHaat.

He added, “AgriCentral’s cost-efficient digital capabilities will complement our efforts in reaching millions of underserved farmers with our full stack agri value chain offerings. It will also enable us to introduce multiple value-added services such as precision advisory, mechanization, insurance, and cattle advisory to enhance the livelihoods of our farmers. With this integration, we reinforce our commitment to bringing transparent and direct access to farmers in the USD 500 billion Indian agriculture sector.”

Founded in 2018, AgriCentral is an Olam backed & incubated app-based platform for Indian farmers and has emerged as one of the largest digital advisory platforms with over 10 million users. The platform today serves farmers through features like real-time crop price data, personalized crop planning, crop health diagnostics and community interaction platforms. AgriCentral harnesses state of the art technologies such as global positioning, satellite imagery, big data analytics, machine learning and image analytics to usher farmers into the era of digital farming.

Commenting on the acquisition, Ramanarayanan Mahadevan, CEO, Jiva AG PTE said ‘At AgriCentral, our mission has always been to leverage technology to enhance the lives of Indian farmers, and we take immense pride in having reached over 10 million farmers through our platform. I am confident that DeHaat will further scale the impact, providing farmers on the AgriCentral platform with better access to a comprehensive range of agricultural value chain services. It is incredibly fulfilling to reflect on the role we’ve played in advancing the Indian agri-tech landscape”.

Post the acquisition, DeHaat will be serving

Agrotech, India, Sugar industry, Sustainability

UPL SAS and Olam Agri will jointly implement the Shashwat Mithaas initiative assuring an additional 15 per cent increase in yields.

UPL Sustainable Agriculture Solutions Ltd. (UPL SAS), a global provider of sustainable agricultural products and solutions, signed a memorandum of understanding (MoU) with Olam Agri, a leading food and agribusiness supplier, to drive sustainable and consistent sugarcane production across India through the ‘Shashwat Mithaas’ initiative.

The programme aims to benefit farmers within the Olam Sugar Mill (Channehatti-Rajgoli, Kolhapur, Maharashtra) catchment area, with a 15 per cent increase in yield per acre and additional income. The initial phase of the programme will cover 2,000 acres in its inaugural year, with the potential to expand across a catchment area of 70,000 acres.

The project aims to reduce water usage by 30 per cent through the adoption of efficient irrigation practices, and cut fertilizer consumption by 25 per cent, while increasing crop yield and improving soil health. Through this partnership, farmers will be supported with a holistic package of solutions and services, including UPL’s climate-smart technology ZEBA as part of the ProNutiva package, training in Good Agricultural Practices (GAP), mechanization, and access to the nurture.farm platform to ensure traceability. 25 model plots have been established so far to demonstrate the efficacy of the solutions and approach.

Harshal Sonawane, Head Sustainability, UPL SAS, said: “At UPL SAS, we are committed to ensuring a greener and more prosperous future for all. This comprehensive package will empower farmers with improved productivity and enhanced profitability, while offering shared benefits for environmental health. By addressing the shortage of sugarcane in the market, this partnership is set to deliver wins for all while advancing long-term sustainability of crop production”.

Bharat Kundal, Business Head, Olam Agri, said, “At Olam Agri, reimagining global agriculture and food systems is at the heart of our endeavours. We firmly believe that adopting sustainable farming practices is crucial in addressing the challenges faced by our sugarcane farmers. Through collaborative efforts and embracing innovation, we are determined to create a lasting impact on the lives of farmers and the entire agricultural ecosystem”.

UPL SAS and Olam Agri will jointly