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HomePosts Tagged "M&M Ltd"
Agrotech, Company News, India, Machinery - Pre-harvesting

 Swaraj Target facilitates horticulture mechanization, a fast-growing segment in Indian agriculture.

Swaraj Tractors, a rapidly growing tractor brand in the country and a part of the Mahindra Group, launched a Compact Light Weight tractor range called the ‘Swaraj Target’. The new range from Swaraj is expected to set a new benchmark in the Compact Light Weight tractor category, for unmatched performance, first-in-class features, and state-of-the-art technology.

The name “Swaraj Target” reflects the purposeful design of the new tractor range, aimed at fulfilling the unique needs of Indian farmers and assisting them in achieving their farm productivity targets by adopting specialized mechanization solutions.

Developed specifically for progressive and aspirational farmers who are eager to embrace latest agricultural practices and technology, the new range seamlessly combines power and advanced technology features, providing exceptional efficiency in spraying, interculture operations, and various other applications.

By adopting advanced technology, the new range provides enhanced operator comfort through unique technology features like a synchromesh gear box for smooth gear shifts, reminiscent of a car-like experience, while enabling the operator to control multiple implements through just the touch of a button. Its narrowest track width and low turning radius allow farmers to navigate tight spaces effortlessly, significantly increasing productivity and minimizing crop damage.

Swaraj Tractors will initially debut two models in the 20-30 HP (14.91 – 22.37kW) category under the Swaraj Target range. The Swaraj Target 630 model will first be available through Swaraj’s extensive dealer network in Maharashtra and Karnataka, with attractive price starting from Rs 5.35 lakhs ex-showroom.  The Swaraj Target 625 will be introduced in due course.

Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd, expressed his excitement about the launch, stating, “Introduction of Swaraj Target opens a new segment for growth of Swaraj Tractors and facilitates horticulture mechanization, a fast-growing segment in Indian agriculture. This new addition to Swaraj’s portfolio is completely in-line with our Farm Equipment sector’s purpose of Transform Farming and Enrich Lives making us future ready.’’

Harish Chavan, CEO – Swaraj Division, M&M Ltd, emphasizes that the Swaraj Target represents a significant milestone in their mission to provide farmers with the most advanced technology tractors. He further stated, “Swaraj Tractors are renowned for their higher power and reliability, and with this new platform, we are offering advanced technology that will assist farmers in achieving their targets in farm productivity by adopting modern agricultural practices and high value crops.”

 Swaraj Target facilitates horticulture mechanization, a fast-growing

Agrotech, Company News, India, Machinery - Pre-harvesting, Machinery – Post-harvesting

The campaign will be conducted through service delivery vans providing high end-to-end service and spares support, based on analysing equipment health.

Mahindra & Mahindra Farm Equipment Sector (FES), a part of the Mahindra Group, has introduced a special door-to-door service campaign for its range of Rice Transplanters and the Combine Track Harvester in Karnataka. Available from May 29 to June 10, the door-step service campaign aims to ensure peak performance of customers farm machinery for the upcoming season.

Mahindra’s door-step service campaign will be conducted through service delivery vans providing high end-to-end service and spares support, based on analysing equipment health, while highlighting issues that require immediate action. Through the service campaign Mahindra will also assist customers with replacement and rectification of crucial parts like engines, transmissions etc., affordably at the customers door step.

Kairas Vakharia – Senior Vice President, Farm Machinery, M&M Ltd., “At Mahindra we aim to drive affordable and accessible services, beyond products, for easy implementation of farm mechanisation technologies in India, and Mahindra’s special door-to-door service campaign is one such initiative, to delight our customers in Karnataka, a key state for paddy. Through this service, we want to ensure customer convenience by reducing their transit time significantly, while also ensuring optimal operation of their equipment, right before the crucial harvesting & sowing period. Having already received an encouraging response for our service so far, we will soon launch this initiative in other markets as well.”

Through Mahindra’s door step service campaign, customers can also pre-book appointments via a dedicated helpline number by calling 8888044448. Mahindra will also provide customers with best-in-class service through Mahindra’s dealer and authorised workshops across Karnatata, through mechanics specially trained for this machinery, while also training operators in paddy nursery preparation and raising awareness around machine usability, safety & simple maintenance.

‘Made in India’ at Mahindra’s first exclusive farm machinery plant in Pithampur, Madhya Pradesh, both the Combine track harvester and Mahindra’s range of rice transplanters are based on technologies from Mitsubishi Mahindra Agricultural Machinery, Japan, Mahindra’s Centre for Excellence in the rice value chain. Both products offer world-class performance and operational ease, while also increasing potential grain yield, drudgery reduction, while saving on time and cost related to paddy farming.

The campaign will be conducted through service

Agrotech, Company News, India, IT, Machinery – Post-harvesting

With the Krish-e Smart Kit, Mahindra aims to track & digitise every acre & kilometer of rental activity carried out in the country.

 Krish-e Mahindra’s AgTech business launched the Krish-e Smart Kit (KSK). An after-market device, the Krish-e Smart Kit is the first-of-its-kind smart device that provides equipment owners with detailed insights of their tractors and farm equipment, through GPS enabled time tracking and remote monitoring of various parameters from the comfort of a smart phone.

A cutting-edge offering, the Krish-e Smart Kit is developed by Carnot Technologies, an Ag-Tech start-up, founded in 2015 by four alumni from IIT Bombay in their mid-20s, who as part of the IITB racing team, developed solutions to monitor the performance of race vehicles from the pit. Today Carnot Technologies is engaged in manufacturing and retailing products and services related to internet-connected devices for monitoring performance of vehicles and equipment, with M&M Ltd. having acquired a significant stake in the company.

The Krish-e Smart Kit enables equipment owners and rental entrepreneurs to sustainably improve fleet performance, improve incomes and manage maintenance costs, while reducing tractor downtime and preventing unauthorised usage of their tractors. The Smart Kit also includes an advanced trip replay feature for tracking commercial transportation and trolley activity.

The kit is brand agnostic and can be installed on any new or old brand of tractor or farm equipment, such as harvesters, rice transplanters and self-propelled sprayers. The kit is paired with an app called the Krish-e Rental Partner App and is available on the Google Play Store. In addition to tracking and monitoring, the app also offers users access to an inventory of high-end farm machinery on a pay per use basis.

Ramesh Ramachandran – Senior Vice President and Head Krish-e – Farm Equipment Sector, M&M Ltd. said, “An industry first aftermarket IoT solution, the Krish-e Smart Kit presents the smartest, most affordable and sustainable way for farmers and businesses to connect and monitor their farm equipment on the go. In its scale-up phase, with over 25,000 active users we will officially launch the Krish-e Smart Kit. Besides farmers, we invite institutions, FPO’s, government bodies and start-ups in the state to partner with us on this connected journey as we aim to digitise every acre and kilometre of rental activity. Going forward we aim to become the leading provider of connectivity for farm equipment in India.”

Pushkar Limaye – CTO, Carnot Technologies commented, “With a vision of building world-class products out of India, we came up with a small plug-and-play device for tractors to help improve their productivity using IoT, with real-time updates on smartphones. And today we are glad to see over 25,000 kits having already helped farmers digitise their businesses and adding real value on ground. And today with the official launch of the Krish-e Smart Kit, together with Mahindra, we aim to digitise Indian farming with an India-based solution, while reaching a larger audience of tractor owners and rental business owners.

With the Krish-e Smart Kit, Mahindra aims