Connect with:
Sunday / December 22. 2024
HomePosts Tagged "Mahindra OJA"

After kickstarting its journey in India, the OJA range will subsequently be launched in North America, ASEAN, Brazil, Australia, South Africa, Europe and the SAARC region.

 Mahindra Tractors, a part of the Mahindra Group and the world’s largest tractor manufacturer by volume, recently launched its revolutionary light weight tractor, Mahindra OJA 2121 in Madhya Pradesh. The new Mahindra OJA delivers exceptional results in puddling operations for crops like paddy. With the successful debut of this tractor, Mahindra is looking forward to a healthy demand for this product in the upcoming Kharif season.

After kickstarting its exciting journey in India, the OJA range will subsequently be launched in North America, ASEAN, Brazil, Australia, South Africa, Europe and the SAARC region. Mahindra will also mark its debut in the ASEAN region starting with Thailand in 2024 with the OJA. The Mahindra OJA tractor range is exclusively manufactured at Mahindra’s state-of-the-art tractor facility in Zaheerabad, Telangana, one of India’s largest and most advanced tractor manufacturing plants.

Introducing a paradigm shift in the world of tractor design, the new OJA 2121 empowers farmers to achieve more, as it revolves around key attributes like robustness, progressiveness and unmatched functionality, setting new benchmarks for modern farming equipment. Designed to handle diverse agricultural tasks with stability and traction, the new OJA 2121 comes with 4WD as standard, is light-weight, and built to deliver cutting-edge performance.

Engineered with a 3-cylinder, powerful 3DI 21hp engine @2400 RPM and PTO power at 13.42 kW (18 HP), the OJA provides class leading power delivery and operational efficiency, with a segment first constant mesh gearbox configuration with synchro shuttle (optional) and transmission of 12 Forward + 12 Reverse gears. The advanced gear system, with multiple reverse gears enables farmers to work faster and comfortably in smaller farms.

After kickstarting its journey in India, the

OJA range will subsequently be launched in North America, ASEAN, Brazil, Australia, South Africa, Europe and the SAARC region.

Mahindra Tractors, a part of the Mahindra Group and the world’s largest tractor manufacturer by volume, has officially launched its much-anticipated, future-ready range of tractors – the Mahindra OJA – at Futurescape, an event held in Cape Town, South Africa. Derived from the Sanskrit word “Ojas”, meaning Powerhouse of Energy, OJA is Mahindra’s most ambitious global lightweight tractor platform. Developed in collaboration between the engineering teams of Mahindra Research Valley, India, the R&D centre for Mahindra AFS and Mitsubishi Mahindra Agriculture Machinery, Japan, at an investment of Rs 1200 crore, the new OJA range brings about a transformative shift in Light Weight 4WD Tractor design and engineering, to deliver cutting-edge innovation in tractor technology.

In Cape Town, Mahindra unveiled new tractors on 3 OJA platforms – the Sub Compact, Compact and Small Utility platforms, addressing diverse market needs. With 4WD as standard, Mahindra launched 7 new tractor models for the Indian market on the Compact and Small Utility platforms. These models range from 20HP – 40HP (14.91kW – 29.82kW), for a wide array of applications, for unparalleled platform versatility and efficiency to handle diverse agricultural tasks.

After kickstarting its exciting journey in India, the OJA range will subsequently be launched in North America, ASEAN, Brazil, Australia, South Africa, Europe and the SAARC region. Mahindra will also mark its debut in the ASEAN region starting with Thailand in 2024.

Speaking on the launch of the new OJA tractor range, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra said, “The new OJA range of lightweight tractors is a powerhouse of energy, aimed at progressive farmers. Embodied with innovation and technology, OJA tractors empower Mahindra to address 25 per cent of the Global Tractor industry, while opening new markets like Europe and ASEAN. Unveiling 7 agile Lightweight 4WD Tractors Light Weight 4WD OJA tractors (21-40HP) in India, equipped with pioneering technologies, truly embodies our commitment to revolutionize farming worldwide.”

Further talking about OJA’s launch plans for India, Vikram Wagh, CEO, Farm Division, Mahindra & Mahindra Ltd. said “The OJA tractor range introduces a paradigm shift in Indian agriculture. With 4WD capabilities as standard, pioneering automation controls amplify precision and performance across the range. Reducing operator effort and elevating farm productivity enables us to further embrace fast growing segments like horticulture and grape farming to redefine mechanized farming. Featuring three advanced technology packs – PROJA, MYOJA, and ROBOJA – we proudly present OJA as India’s global innovation. OJA will be exclusively made in Zaheerabad, our youngest tractor manufacturing facility. The range will be available for customers in India starting October.”

OJA range will subsequently be launched in