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HomePosts Tagged "Mahindra & Mahindra Ltd."
Agribusiness, Company News, Fruits, Horticulture, Trade

Exports high quality Indian grapes to Europe, North America, China and Southeast Asia.

Mahindra Agri Solutions Limited (MASL), part of Mahindra & Mahindra Ltd. and a leading exporter of table grapes from India, today announced the completion of 20 years of export from India to global markets. With Mahindra’s first shipment of grapes exported to Europe in 2005, MASL caters to customers across North America, Europe, China, Southeast Asia, and others with the highest level of quality, safety standards and sustainable practices.

MASL exports a wide variety of White Seedless grapes called Thomson and Sonaka, Red seedless grapes called Flame and Crimson and Black Seedless grapes called Jumbo and Sharad under the Saboro and Frukinz brands.

Featuring world-class technologies in the post-harvest management of grapes, MASL’s grape business is supported by a ‘state-of-the-art’ grape pack house in Nashik. Inaugurated in 2019, the pack house is used for the sorting, packaging and cold storage of table grapes, ensuring end-to-end process integration while maintaining freshness of the crop along the supply chain and enabling product traceability.

An integral part of the region’s agricultural landscape, MASL’s Grapes business works closely with over 500 farmers in Nashik, Baramati and Sangli sourcing high quality table grapes from these farmers, while providing them expertise in grape production and crop care. This includes improving their irrigation and cultivation practices and reducing the usage of chemical inputs and water, leading to a reduction in carbon footprint related to the crop, while also significantly enhancing grape grower incomes.

Besides redefining the way table grapes are grown and managed, MASL plays an active role in supporting the local community through employment generation, as well as social welfare initiatives. MASL has enabled farmers to improve their exportable yields by 3X (from 2.5 MT per acre to 7.5 MT per acre).

Speaking about MASL’s milestone of 20 years of grape exports, Ramesh Ramachandran – Managing Director & CEO, MASL said, “At MASL we are extremely proud of what we have achieved through our grapes business in the last 20 years. Having set out to sustainably enhance the quality, productivity and profitability of farming through a high value fruit crop like grapes, this milestone is a perfect reflection of our commitment to transform farming across the complete agriculture value chain. The result of our efforts can be seen in the significant improvement in how Indian table grapes are produced and exported from India to other parts of the world. We are also privileged to have been able to positively impact the lives of many hundreds of growers in the region.”

Ramesh further added, “With state-of-the-art sorting, packaging, and storage facilities, our grape packhouse in Nashik sets new industry benchmarks. The facility is renowned for its systematic approach to maintaining the highest standards of quality, taste and traceability ensuring that each despatch from the packhouse meets the exacting standards of global customers.”

Exports high quality Indian grapes to Europe,

Agribusiness, Farm Mechanisation, Finance, India, Machinery - Pre-harvesting, Machinery – Post-harvesting

Domestic sales in December 2024 were at 22019 units, as against 18028 units during December 2023.

 Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, today announced its tractor sales numbers for December 2024. Domestic sales in December 2024 were at 22019 units, as against 18028 units during December 2023. Total tractor sales (Domestic + Exports) during December 2024 were at 22943 units, as against 19138 units for the same period last year. Exports for the month stood at 924 units.

Commenting on the performance, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said “We have sold 22019 tractors in the domestic market during December 2024, a growth of 22 per cent over last year. Sentiments have remained positive in December on account of positive cash flow momentum from Kharif harvest. Additionally, favourable reservoir levels have resulted in strong sowing for the rabi season, further bolstering demand for tractors. Looking ahead, the tractor industry is poised for significant growth, underpinned by positive agricultural sentiments and favourable terms of trade for farmers. In the exports market, we have sold 924 tractors.”

Domestic sales in December 2024 were at

Agribusiness, Farm Mechanisation, Finance, India, Machinery - Pre-harvesting

 Company’s domestic sales in August 2024 were at 20518 units, as against 20647 units during August 2023.

 Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, announced its tractor sales numbers for August 2024. Domestic sales in August 2024 were at 20518 units, as against 20647 units during August 2023. Total tractor sales (Domestic + Exports) during August 2024 were at 21917 units, as against 21676 units for the same period last year. Exports for the month stood at 1399 units.

Commenting on the performance, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said, “We have sold 20518 tractors in the domestic market during August. The cumulative monsoon rainfall is normal to above normal in Southern, central, western, and most northern states, while it has been deficient in few eastern and northeastern states. Reservoir levels have improved substantially and Kharif sowing for paddy, pulses, oil seeds and sugarcane has progressed very well and higher than last year. The upcoming festive season, above normal monsoon, bumper Kharif harvest and favourable terms of trade for farmers are likely to drive growth of tractor industry going forward. In the exports market, we have sold 1399 tractors, a growth of 36% over last year.”

 Company’s domestic sales in August 2024 were

Agribusiness, Farm Mechanisation, Foodgrains, India, Machinery - Pre-harvesting

Farmers can also avail of prompt doorstep service that can be monitored via a new user-friend app called ‘Mahindra Saathi,’ ensuring quick and easy services on the go.

 Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, and the world’s largest tractor manufacture by volume, has launched a new 6 row paddy transplanter called the Mahindra 6RO Paddy Walker in state name.

Following the successful introduction of the 4RO walk behind transplanter (MP461) and 4RO ride-on (PLANTING MASTER PADDY 4RO) in Maharashtra the new Mahindra 6RO Paddy Walker will boost Mahindra’s presence in the rice transplanting technology space, where the company already enjoys market leadership. With paddy as a key crop, Maharashtra is renowned for its world-class rice and as an early adopter of rice mechanisation technologies, with high-quality rice grown in several parts of the state. The new solution enables water preservation, lower environmental impact, including lower labour cost compared to an otherwise labour-intensive techniques, while also improving overall profitability related to rice farming.

The new Mahindra 6RO Paddy Walker provides for excellent operator efficiency and is engineered for precision and efficient transplanting, setting new benchmarks in paddy farming. Manually operated, the new transplanter is compact in design and is easy to manoeuvre in confined spaces, for uniform transplanting simultaneous in six rows, in a single pass. With a focus on power, reliability and performance, the new paddy transplanter boasts a highly durable gearbox and powerful engine with a capacity of 4-litres. This guarantees higher output and lower fuel consumption, maximising productivity in paddy cultivation, as well as extended service intervals.

With a 2-year payback period and a minimum operating area of just 200 acres, the new rice planter offers excellent prospects for rental businesses as well. Available through Mahindra’s extensive farm machinery dealer network in Maharashtra farmers can also avail of prompt doorstep service that can be monitored via a new user-friend app called ‘Mahindra Saathi,’ ensuring quick and easy services on the go. The new Mahindra 6RO Paddy Walker, as well as Mahindra’s entire range of rice transplanters will also be offered with best-in-class financing options from Mahindra Finance and Sriram Finance. 

Farmers can also avail of prompt doorstep

Agribusiness, Company News, Farm Mechanisation, Finance, India, Machinery - Pre-harvesting, Machinery – Post-harvesting

Throughout the financial year 2024, the Mahindra Tractor brand also achieved robust sales of over 2 Lakh units.

Mahindra Tractors, part of the Mahindra Group and the world’s largest tractor manufacturer by volume, has achieved a milestone by selling the brands 40th Lakh tractor, inclusive of exports in March 2024. The Mahindra Yuvo Tech Plus, based on Mahindra’s next-generation Yuvo tractor platform, marks this milestone, having rolled-out from Mahindra’s Zaheerabad facility, Mahindra’s youngest tractor facility and a global production hub for Mahindra Tractors.

Having rolled out its first tractor in 1963 through a partnership with International Harvester Inc. of the U.S., Mahindra Tractors surpassed the 1-Million-unit production mark in 2004 and then went on to claim the title of the world’s highest-selling farm tractor manufacturer by volume in 2009. 9-years later in 2013, Mahindra reached the 2-Million-unit production milestone, followed by the 3- Million mark in 2019. Just 5-years later in FY’24, Mahindra Tractors proudly sold its 40th lakh tractor. Throughout the financial year, the Mahindra Tractor brand also achieved robust sales of over 2 Lakh units.

Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. “Driven by our purpose of transform farming and enriching lives, we take great pride in selling our 40th Lakh Mahindra Tractor, as we celebrate decades of leadership and 60 years of the Mahindra Tractor all in the same year. With these milestones I would like to extend my heartfelt gratitude to our customers, the farmer, who inspire us every day, as well as our partners and our teams, as we embark on journey of transformation together.”

Vikram Wagh, Chief Executive Officer of Mahindra Tractors, expressed that, “This is a momentous occasion for us at Mahindra Farm Division. 40 Lakh tractor deliveries are a strong testament to the trust that customers have in our brand purpose and our deep understanding of Indian farming. While the past 5-years has been fantastic, during which we clocked our fastest million, we will continue to respond to diverse needs of our customers with the widest portfolio of tractors, while delivering global-first technologies and unmatched reliability as we enable the farmer to Rise.”

Spanning 60 years, Mahindra has broadened its offerings to encompass a diverse range of more than 390 tractor models. During this period, Mahindra Tractors has also established a robust network of over 1200 dealer partners across India, with a customer first orientation that has enabled the brand to provide unparalleled levels of sales, service and spares support to an expanding base of 40 lakh Mahindra Tractors customers.

In appreciation of Mahindra Tractors 40 lakh customers, the company launched a new Digital Video Commercial (DVC) titled ‘40 lakh happy customers and 60 years of brand trust,’ while also rolling-out new offers on its products and services across the country. The campaign revolves around the colour ‘red’, symbolising prosperity and synonymous with Mahindra Tractors.

Throughout the financial year 2024, the Mahindra

Agribusiness, Company News, Farm Mechanisation, Finance, India, Machinery - Pre-harvesting, Machinery – Post-harvesting

Company sold 1748 tractors in the exports market, registering a growth of 26 per cent over last year.

Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, announced its tractor sales numbers for March 2024. Domestic sales in March 2024 were at 24276 units, as against 33622 units during March 2023. Total tractor sales (Domestic + Exports) during March 2024 were at 26024 units, as against 35014 units for the same period last year. Exports for the month stood at 1748 units.

Commenting on the performance, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said “We have sold 24276 tractors in the domestic market during March 2024. Government announcement of increased advance estimate of horticulture production and Rabi wheat output higher than last year is expected to bring positive sentiments among farmers. Forecast of a normal South -West monsoon this year is expected to further boost tractor demand in the coming months.  In the exports market, we have sold 1748 tractors, a growth of 26 per cent over last year.”         

Company sold 1748 tractors in the exports

Agribusiness, Company News, Farm Mechanisation, India, Machinery - Pre-harvesting

The campaign promises a series of exciting events, including tractor rallies and customer meets, bringing together the Swaraj sales team, local farmers, channel partners and influencers.

 Swaraj Tractors, a part of the Mahindra Group, proudly commenced a nationwide van campaign ‘Josh Ka Swaran Utsav’ coinciding with brands Golden Jubilee. Through the campaign Swaraj Tractors aims to pay tribute to Indian farmers instrumental in the brands success, while introducing Swaraj’s new range of tractors – ‘Naya Swaraj’ to forge stronger connections with farmers across the country.

To symbolise 50 years of excellence, Swaraj has launched ‘Josh ka Swaran Utsav’ campaign, embarking on an extensive journey across the country, starting from North India. This initiative will serve as a dynamic platform for direct engagement with farmers and spread awareness about Naya Swaraj.

The campaign promises a series of exciting events, including tractor rallies and customer meets, bringing together the Swaraj sales team, local farmers, channel partners and influencers. The initiative is expected to attract enthusiastic participation, enabling Swaraj to connect with over 50,000 customers directly.

Flagging off the ‘Josh ka Swaran Utsav’ campaign from one of Swaraj’s Tractors oldest manufacturing plants in Mohali, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd., emphasized the significance of the celebration, stating that, “As we embark on this momentous journey, we honour the invaluable role of farmers in Swaraj’s success story. This Golden Jubilee celebration is a testament to our commitment to serving and empowering farmers across India.”

 Harish Chavan, CEO – Swaraj Division, Mahindra & Mahindra Ltd., highlighted the trust between Swaraj and its customers, stating, “At Swaraj we have the privilege to experience the unwavering trust and loyalty of our customers and the ‘Josh ka Swaran Utsav’ campaign is a gesture to acknowledge and thank farmers and the farming communities for their contribution in our success. By introducing Naya Swaraj, we aspire to continue our endeavour of empowering farmers and deepen our bond with them.”

During the campaign, Swaraj will showcase its latest range of tractors and farm equipment, while also seizing the opportunity to raise awareness about sustainable agriculture practices.

The campaign promises a series of exciting

Agribusiness, Agrotech, Collaborations, Company News, Farm Mechanisation, Machinery - Pre-harvesting

Mahindra will manufacture and distribute the SMART Seeder Mini-MAX™ in collaboration with Clean Seed, as per the agreement.

Clean Seed Capital Group Ltd announced the signing of a definitive Technology License and Manufacturing Agreement with Mahindra and Mahindra Limited wherein Mahindra will manufacture and distribute the SMART Seeder Mini-MAX™ in collaboration with Clean Seed.

Following the establishment of the Memorandum of Understanding on January 24th 2023, Clean Seed and Mahindra have engaged in a steadfast and diligent collaborative process to develop and finalize this comprehensive, worldwide, licensing, manufacturing and global supply agreement for the innovative SMART Seeder Mini-MAX™.

The primary objective of this strategic alliance transcends mere business transactions; its overarching goal is to significantly influence the agricultural sector, starting with a commitment to India. Together, we aspire to establish economic and environmental performance benchmarks in agriculture by enhancing yields to tackle global food security challenges, reducing input costs, prioritising water conservation, safeguarding agricultural soils from further degradation, and enhancing key environmental outcomes by eliminating extreme tilling and long entrenched stubble burning practices, mentioned the company.

Graeme Lempriere – Chief Executive Officer of Clean Seed stated “It is with great pride that I announce the successful execution of our definitive agreement with Mahindra and Mahindra. The collaborative efforts with Mahindra and all stakeholders have been genuinely inspiring. The unwavering commitment from both parties to conclude this agreement has charted a course that promises to make a profound impact on the agricultural landscape both in India and globally. We are honoured to be part of this transformative journey alongside the esteemed organization that is Mahindra. We extend our heartfelt thanks to all the individuals involved on the ground in India and to our dedicated team at home, who have invested an extraordinary amount of time and effort to bring this agreement to a definitive conclusion.”

Kairas Vakharia, Senior Vice President and Business Head – Farm Machinery, Mahindra & Mahindra Ltd. said “At Mahindra we are delighted to partner with Clean Seed, a leading seeding and planting technology player in growing our farm machinery portfolio. Jointly developed and tested the SMART Seeder MINI-MAX™ is expected to drive input reduction and sustainable farming.”

Mahindra will manufacture and distribute the SMART

Agribusiness, Company News, Farm Mechanisation, Finance, India

Company’s total tractor sales (Domestic + Exports) during January 2024 were at 23948 units, as against 28926 units for the same period last year.

 Mahindra & Mahindra Ltd.’s Farm Equipment Sector (FES), part of the Mahindra Group, announced its tractor sales numbers for January 2024. Domestic sales in January 2024 were at 22972 units, as against 27626 units during January 2023. Total tractor sales (Domestic + Exports) during January 2024 were at 23948 units, as against 28926 units for the same period last year. Exports for the month stood at 976 units.

Commenting on the performance, Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra Ltd. said “We have sold 22972 tractors in the domestic market during January 2024. Retail momentum slowed down on account of tapering of agricultural activities. Rabi crop output is expected to be good with prevailing cold conditions helping the key crop of wheat. Government announcement of a good estimate of Horticulture production, and continued government support to boost rural economy will aid positive sentiments and support tractor demand in the coming months. In the exports market, we have sold 976 tractors.”

Company’s total tractor sales (Domestic + Exports)