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Westfalia ripe and ready-to-eat avocados will be available in a special punnet and consumers can be assured of consistent quality and ripeness

Westfalia Fruit India announced the launch of its first Avocado ripening facility in Mumbai, India. This will allow the company to supply avocados that are ready to eat to consumers in Mumbai and neighbouring areas.

The dedicated ripening chamber has been built in Navi Mumbai, near the APMC market and was launched at a ceremony. In addition to the Westfalia Fruit India leadership team, the launch ceremony was attended by leading fruit distributors, wholesalers, offline retailers, and e-commerce operators.

Westfalia Fruit India has established itself as the market leader and largest importer of avocados in India. Westfalia Fruit started its India journey last year and has already supplied over 1,000 MT of avocados to the Indian market in 2023. This year also marks the first year of commercial harvest of Indian-grown Hass avocados. Over the next few years, over 500 acres of our existing Hass avocado plantations in Southern India will come into production, enabling consistent year-round availability of avocados for consumers.

Speaking at the launch, Zac Bard, Director – Westfalia Fruit India, said that “Avocado ripeness has been a challenge for both retailers and consumers in India. Many consumers in India are not sure when is the perfect time to eat an avocado. Retailers also at times are unaware of how to differently handle Hass avocados at different stages of their ripeness. Our perfectly ripened avocados will look to address this gap in the market.”

“Westfalia ripe and ready-to-eat avocados will be available in a special punnet and consumers can be assured of consistent quality and ripeness. This ripening facility will be a milestone in India and will change the way avocados are marketed and consumed”, added Zac.

“Westfalia Fruit India is excellently placed to offer avocados consistently from multiple origins all year round mentioned,” GVK Naidu, Director – Westfalia Fruit India and MD of Sam Agri group, the Indian JV partners of Westfalia. “This ripening facility in Mumbai is just the start and in the coming months, we will have similar facilities in other major metros of the country,” added Naidu.

Westfalia ripe and ready-to-eat avocados will be

West-In Avo is looking to expand the total nursery capacity to propagate over 100,000 plants a year

Alk Brand, Group CEO of Westfalia Fruit, is on his maiden visit to India after the establishment of West-In Avo, a joint venture of Westfalia Fruit International with Sam Agri – India, Dvori or & Zohara Farms – Israel for an integrated avocado growing and marketing project. The visit included a review of West-In Avo’s long-term strategy for the Indian market, growth plans and commitment of Westfalia Fruit to develop the avocado industry in India.

West-In Avo is looking to expand the total nursery capacity to propagate over 100,000 plants a year and start producing clonal plants, which have better tolerance to phytophthora root rot and are ideally suited for the high rainfall tropical growing conditions in the Western Ghats region. West-In Avo is looking to work with large and small growers in this region to expand avocado growing areas from the current plantation of 120 hectares to over 1000 hectares in the next 3-4 years.

“We have had a strong start to our partnership in India, establishing ourselves as the market leader in avocados – having the largest growing footprint of avocado orchards and marketing avocado fruit in the Indian market. We see a great potential for India developing into a large market for growing Hass avocados for both domestic consumption and exports and Westfalia Fruit will take a leadership role in establishing the avocado industry in India,” mentioned Alk Brand, Group CEO of Westfalia Fruit Group.

GVK Naidu, MD of Sam Agri Group added, “Being the first integrated avocado project in India, we have built a solid relationship with our grower partners by providing the highest quality planting material, continued technical support, developing a package of practices for Indian conditions and also offer buy back of produce for marketing.”

West-In Avo is looking to expand the