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The meet focussed on agricultural products from the eight states of the North Eastern Region and witnessed the presence of multiple national and International Brands

With the vision to promote sustainable trade and create market linkages, a mega buyer-seller meet was organised at under One District One Product initiative of Department for Promotion of Industry and Internal Trade (DPIIT), Ministry of Commerce and Industry with the support of Ministry of Development of North East Region (MDoNER) and its PSUs, North Eastern Handicrafts and Handloom Development Corporation (NEHHDC) and North East Regional Agriculture Marketing Corporation Limited (NERAMAC). The meet focussed on agricultural products from the eight states of the North Eastern Region and witnessed the presence of multiple national and International Brands.

Over 70 sellers, traders, farmers, aggregators from various districts of each of the NE States – Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim – showcased their products to the buyers at the meet in Guwahati. Products included Meghalaya’s world-famous Lakadong Turmeric with more than 7 per cent curcumin content, the GI Tagged Large Cardamom from Sikkim and Queen Pineapple from Tripura, Orthodox Assam Tea, Manipur’s Black Chakhao Rice and more. These products have been showcased to over 30 large buyers representing big brands such as Reliance and ITC, as well as upcoming start-ups in India.

The keynote address for the event was made by Lok Ranjan, Secretary, Ministry of Development of North Eastern Region in the presence of officials and subject matter experts from the Agricultural and Horticultural Departments of the various state governments. B Ramanjaneyulu, Director DPIIT, Manoj Kumar Das, Managing Director, NERAMAC, and Brig R K Singh, Managing Director, NEHHDC were also present.

Through the joint efforts, the best-in-class products from the region are being matched with big brands to improve the earning potential of farmers. Focused trade discussions were also facilitated between the buyers, sellers and the State Government representatives from all the 8 NER states. Additionally, Letters of Intent (LOI) worth Rs 6 crores were signed during the event. 

The meet focussed on agricultural products from

Trade

To ensure GI tagged product promotion, a prime location has been identified at the departure area of Lal Bahadur Shastri International Airport, Varanasi

In a bid to promote exports of locally sourced Geographical Indications (GI) tagged agricultural products, the Central government has been striving to identify new products and new export destinations. 

In line with PM Modi’s call for ‘Vocal for Local’ and ‘Atmanirbhar Bharat’, the Centre, through Agricultural and Processed Food Export Development Authority (APEDA) has been facilitating trial shipments into new markets world-wide for products such as Kala Namak rice, Naga Mircha, Assam Kaji Nemu, Bangalore Rose Onion, Nagpur Oranges, GI varieties of Mangoes, GI-tagged Shahi Litchi, Bhalia wheat, Madurai Malli, BardhamanMihidana and Sitabhog, Dahanu Gholvad Sapota, Jalgaon Banana, Vazhakulam Pineapple, Marayoor Jaggery, etc. 

To ensure GI tagged product promotion, a prime location has been identified at the departure area of Lal Bahadur Shastri International Airport, Varanasi. In June 2021, the season’s first shipment of 1048 kg GI Tagged Malihabadi Dusseheri Mango was exported from Lucknow to the United Kingdom and UAE.

To promote the unique GI Products from the North Eastern Region such as Manipur Black Rice (Chak-Hao), Manipur Kachai Lemon, Mizo Chilli, Arunachal Orange, Meghalaya Khasi Mandarin, Assam Kaji Nemu, Karbi Anglong Ginger, Joha Rice, and Tripura Queen Pineapple, Centre through APEDA has been organising buyer-seller meets, conducting awareness and capacity building workshops with the participation of representatives of the NER States, FPOs/FPCs, Exporters, Associations, and Government Departments such as Indian Railways, AAICLAS, NAFED, DGFT, IIFPT etc.

GI products from other regions included Sangli raisins, Nagpur Orange, Dahanu Gholvad Chikoo, Marathwada Kesar Mango, Jalgaon Banana from Maharashtra, Kandhamal Turmeric from Odisha and Bangalore Rose Onion from Karnataka, Allahabad Surkha Guava, Kalanamak Rice from Uttar Pradesh, Madurai Malli from Tamil Nadu etc.

To ensure GI tagged product promotion, a