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Thursday / November 21. 2024
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The group turnover of Brand Amul reached Rs. 80,000 crores (USD 10 billion) in 2023-24 from Rs 72,000 Crores (USD 9 billion) in 2022-23.

The 50th Annual General Meeting of the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which markets the popular Amul brand of milk and dairy products was held on the 28th of September 2024. In the Golden Jubilee year of GCMMF, the organization registered a turnover of Rs. 59,545 Crores (USD 7 Billion) for the financial year 2023-24 with a growth of 8% YOY.  The group turnover of Brand Amul reached Rs. 80,000 crores (USD 10 billion) in 2023-24 from Rs 72,000 Crores (USD 9 billion) in 2022-23.

Amul has been ranked as the world’s strongest food brand and the strongest dairy brand as per Brand Finance, UK, world’s leading brand consultancy. Amul’s brand strength is attributed to its strong performance in familiarity, consideration, and recommendation metrics.

GCMMF, the world’s largest farmer owned dairy cooperative in the world with its 36 lakhs farmers across 18,600 villages of Gujarat and 18 member Unions procure 300 Lakhs litres of milk per day. GCMMF also ranks 8th among the top 20 dairy companies in world in terms of milk processing as per International Farm Comparison Network (IFCN).

Shamalbhai Patel, Chairman, GCMMF, said, “GCMMF has achieved a historic milestone of emerging as the strongest food brand in the world in its golden jubilee year.” We are planning continuous expansion in terms of adding new markets, launching of new products, and adding new milk processing capacities across India, he added.

On behalf of 36 lakhs milk producer members of Gujarat, Valamjibhai Humbal, Vice Chairman, GCMMF has conveyed his sincere gratitude to Government of Gujarat and Government of India for their continuous and timely support for various schemes related to milk producers. We also thank the Prime Minister Narendra Modi and Minister of Home Affairs and Cooperation Amit Shah for their continuous focus on developing the cooperative sector and in inspiring us to become a part of the global food basket and doubling the farmer’s income, he added.

The group turnover of Brand Amul reached

He served as the MD of Lactalis India for over a decade and as the MD of Amul for more than ten years

Parag Milk Foods, a manufacturer and marketer of dairy-FMCG products, has announced the appointment of Rahul Kumar Srivastava as the chief operating officer (COO) of the organisation. He served as the managing director of Lactalis India, a division of the world’s largest dairy conglomerate, for over a decade. Additionally, he held the position of Managing Director at Amul for more than ten years.

“With extensive expertise in managing significant procurement operations and a deep understanding of innovative approaches to enhance yields through close collaboration with farmers, while ensuring sustained quality, Srivastava stands as an industry leader. His presence is poised to be instrumental in Parag Milk Foods’ journey toward a new era of leadership and growth. Having been a pioneering force in establishing and maintaining organised brands within a sector primarily dominated by regional and unorganized entities, he is well-positioned to unlock the vast potential of the organised Indian market demand for Parag Milk Foods,” stated a press release.

In his previous roles, Srivastava’s keen insight and vast knowledge have consistently driven efficiency improvements, fortified brand sustainability, and elevated the consumer experience. 

Devendra Shah, Chairman, of Parag Milk Foods said, “Rahul Kumar’s exceptional expertise and unparalleled proficiency in the Dairy realm align perfectly with Parag Milk Foods’s vision.  His ability to blend traditional strategies with contemporary innovations is exactly what we need in these ever-evolving times. He will help in leading our strategy for profitable growth and also pursue the market opportunities associated with the dairy-FMCG sector and growing global nutrition demand. We are confident that with his leadership, the company will continue to deliver sustainable higher business growth.”

He served as the MD of Lactalis

Jayen Mehta takes interim charge

Dr R S Sodhi, the Managing Director (MD) of the Gujarat Cooperative Milk Marketing Federation (GCMMF), the cooperative that runs the Amul brand and has the largest share in India’s dairy market, has resigned from the post. The GCMMF board has accepted his resignation. Chief Operating Officer (COO) Jayen Mehta will now take charge in his place. Dr Sodhi started his tenure at Amul as Senior Sales Officer in 1982 and became MD in 2010. Dr Sodhi is president of the Indian Dairy Association (IDA).

 Sodhi mentioned that he was already on extension for two years and was continuing on the request of the board (of GCMMF). Jayen Mehta, who had been with the federation for the past 32 years and was the chief operating officer of GCMMF, has been appointed as the new Managing Director. Mehta has been appointed as MD for an interim period.

Jayen Mehta takes interim chargeDr R S

 Company’s milk procurement has increased by a phenomenal 190 per cent over the last 12 years.

Amul cooperative movement celebrated its 75th anniversary by achieving group turnover of Rs. 61,000 crores, further consolidating its position as the largest food and FMCG brand in India. Needless to state, Amul, which is currently ranked as the 8th largest dairy organization in the world, added another Rs. 8000 crores to its group turnover in 2021-22, growing even faster than its 12-year compounded average growth rate, on the back of rapid post-pandemic recovery in out-of-home consumption and demand from restaurants, catering, travel and hospitality segment.

After the 48th Annual General Body Meeting of GCMMF (the organization that owns and markets products under brand Amul), held on 19th July 2022, Shamalbhai Patel, Chairman, GCMMF, informed that the cooperative achieved 18.46 per cent growth in turnover in 2021-22, which was even higher than 16 per cent CAGR in turnover over the last 12 years. The Chairman also emphasized the fact that “Over the last 12 years, our milk procurement has increased by a phenomenal 190 per cent. This impressive growth was a result of the high milk procurement price – which has increased by 143 per cent during this 12-year period – paid to our farmer-members”.

The Chairman also added that the highly remunerative price helped us retain farmers’ interest in milk production; and better returns from dairying have motivated them to enhance their investments in this sector

He further emphasized, “Our expansion plans are based on our milk procurement projections. Generally, every year there is capacity expansion through an investment of approximately Rs. 800 crores to Rs. 1,000 crores. We are also expanding in fresh products (milk, curd and buttermilk). A new dairy plant, with an investment of Rs 500 crores, will come up in Rajkot. Within two years, large dairy plants will also come up in Baghpat, near Delhi, Varanasi, Rohtak and Kolkata”.

The Vice-Chairman of GCMMF,  Valamji Humbal, stated that “ We recently built Asia’s biggest milk powder plant. We are also working on a technology which can store perishable Indian milk-based sweets and desserts for up to 45 days & beyond”.

R S Sodhi, Managing Director of GCMMF, informed, “Our milk-based beverages business grew by 36 per cent in value terms, despite the peak summer season of 2021 being impacted by the second wave of Covid. Our ice-cream business also saw a sharp revival with a more than 50 per cent value growth in 2022. Our flagship brand Amul Butter grew by 17%, while our Ghee business grew by more than 19 per cent, both in value terms. We achieved 17% value growth in Amul long life milk, 44% value growth in Amul Cream, 24 per cent value growth in Amul Dahi, 18% value growth in fresh Buttermilk and impressive 12% value growth in our largest product category, Amul fresh milk.”

 Company’s milk procurement has increased by a

 Amul will be launching organic products like Organic Moong daal, Tur daal, Chana daal and  Basmati rice.

Anand based Gujarat Co-operative Milk Marketing Federation Limited (GCMMF) (Amul Federation), the largest food products organization of India has announced the launch of “Amul Organic Atta”. Amul, India’s largest, and the fastest growing dairy organization in the world is now all set to venture into the Organic/Prakrutik food industry. The first product to be launched in Amul Organic product portfolio is Amul Organic Whole Wheat Atta. Further, Amul will be launching organic products like Organic Moong Daal, Organic Tur Daal, Organic Chana Daal and Organic Basmati Rice.

The production of Amul Organic Atta is being done at the state of art processing facility, Tribhuvan Das Patel Mogar Food Complex. The plant is equipped with highly automated and advanced machinery for processing of various Amul products including Amul Chocolates, Amul cookies, etc.

Amul Organic Atta is made from the 100 per cent certified organic wheat which is completely pesticide free. The product goes through a thorough procedure of lab testing for multiple times to make sure that the product is as per organic standard laid down by the Government of India. Amul Organic Atta is certified by the reputed certifying agency accredited by APEDA. The whole chain is organic certified starting right from the farmer fields to processing facility and trading organisations.

Dr R S Sodhi , MD, Amul Federation said that on the sourcing side, Amul is in process of developing a pool of Organic/Prakrutik farmers and replicate their existing milk model in the organic sourcing. This will increase the income of organic farmers and will lead to overall democratization of the Organic/Prakrutik food industry. Currently the major challenge for the farmers is unavailability of market linkage for organic products and high cost of organic testing facilities. Therefore, along with creation of market linkage for organic farmers, Amul is in process of setting up of organic testing laboratories at 5 locations across India equipped with the advanced technologies to minimise the testing cost. The first lab is being established at the Amul Fed Dairy in Ahmedabad and subsequently the other 5 labs will come up at various location across India.

 Amul will be launching organic products like