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Sunday / December 8. 2024
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The partnership enables Unnati to offer its network of retailers and farmers climate mitigation products.

Unnati, a fintech-powered digital farming company, announced that company has partnered with Prince Pipes, an integrated piping solutions provider. The partnership will offer Unnati’s retailers and customers a range of Prince Pipes’ products, beginning with agricultural pipes ‘Aquafit’ and borewell pipes ‘Safefit’. The company mentioned that the partnership enables Unnati to offer its network of retailers and farmers climate mitigation products.

By teaming up with Unnati, Prince Pipes will tap into a vast online customer base, leveraging the convenience and efficiency of digital channels, mentioned the release.

Amit Sinha, Co-Founder and Director of Unnati, said: “We are excited to join hands with Prince Pipes in this collaboration. Their longstanding presence in the pipes industry aligns well with our vision to offer our customers top quality products. This association allows us to ensure that retailers and customers associated with Unnati have access to high-quality pipes, benefiting their businesses and improving water-related solutions in their farms.”

Nihar Chheda, VP Strategy, Prince Pipes & Fittings Ltd, said: “At Prince Pipes we understand the importance of embracing digital platforms to meet the evolving needs and expectations of our customers. Partnering with Unnati will allow us to expand our engagement with agri customers, to offer a seamless and enhanced online shopping experience. We are excited to embark on this digital journey and look forward to aligning more actively with agriculture-led communities through our range of products.”

The partnership enables Unnati to offer its

 By Amit Sinha, Co-founder, Unnati Agri

India’s agriculture industry is on the cusp of a major technological transformation, which is a pivotal moment after decades of growth. The sector has been witnessing robust growth with an average annual growth rate of 4.6 per cent over the last six years. Emerging developments include accurate crop forecasting, sensor technology, robotics, etc., which heralds a paradigm shift in how agriculture is used and managed. Several emerging trends are set to reshape the practices and management of agriculture in India in the coming year of 2024.  Let’s delve into these transformative developments.

Technology adoption is escalating, with precision farming, drones, and IoT devices gaining prominence for improved crop monitoring, management, and resource utilization. The aim is to increase yields, save costs and improve business processes to make agriculture more efficient while increasing income. In this context, AgriTech emerges as a catalyst, bringing transformative and sustainable shifts in farming practices. The primary objective is not only to enhance the quality and quantity of crops, optimize livestock management but also to strive towards achieving a sustainable future.

Sustainable Agriculture

 In India, a growing emphasis on sustainable and organic farming practices demonstrates a dedication to environmental conservation. This change aims to reduce agriculture’s environmental effect, fostering a more climate-conscious and sustainable approach within the farming sector. One of the most prominent trends in sustainable farming is the use of regenerative agriculture practices. This strategy emphasizes the significance of soil health and advocates the adoption of soil organic matter-building practices.

Government initiative

 The active implementation of diverse government schemes and initiatives, with a specific focus on elevating farmers’ income, improving irrigation facilities, and enhancing overall agricultural productivity, stands out as a pivotal pathway for fostering the growth of agriculture.

Moreover, regarding market linkages, it is evident that technology platforms consistently act as facilitators, strengthening the connections between farmers and markets. This leads to an improved system that guarantees better prices for agricultural produce, consequently contributing to the overall economic prosperity of farmers.

Another observable trend is diversification, wherein farmers are venturing into cultivating new crops and engaging in additional activities such as dairy, poultry, and aquaculture. This will not only enable them to to establish multiple income sources but also enhances the resilience of their farms.

Agri-Fintech

Last but certainly not least is the rise of Agri-Fintech. The agricultural sector is witnessing an increasing adoption of financial technology, providing farmers with enhanced access to credit, insurance, and various financial services.

In 2024, developments in Indian agriculture will lead to a paradigm shift toward a more technologically advanced, sustainable, and resilient sector. This transformation not only tackles current difficulties, but also creates the groundwork for a future-ready agricultural sector capable of meeting the increasing demands of a growing population while encouraging environmental care.

Technological revolution in agri sector

The future of agriculture in India is on the brink of a technological revolution, with several advancements poised to transform the sector. As per an EY report, agri-tech startups in India have the potential to reach a market worth $24 billion by 2025.

Agricultural technology aims to make fieldwork more efficient and convenient. Every year, many innovations, sometimes breakthrough technologies, appear in agriculture. With the modernization and expansion of the agricultural industry, it is increasingly important for agricultural consultants, food manufacturers and industrial managers to stay abreast of the latest technological standard. Numerous technologies are contributing to increased efficiency within the agricultural ecosystem.

In this dynamic landscape, precision agriculture is positioned to thrive. This growth is fueled by the widespread adoption of drones and unmanned aerial vehicles (UAVs) for real-time crop monitoring. Simultaneously, the integration of Internet of Things (IoT) devices and sensors will provide invaluable data on soil health and environmental conditions. Artificial intelligence (AI) and machine learning (ML) will play pivotal roles, offering predictive analytics for optimized crop management and image recognition for early detection of potential issues.

Blockchain tech

Blockchain technology is expected to contribute to transparency in the agricultural supply chain, ensuring fair compensation for farmers and providing consumers with information about the origins of their food. Biotechnology may introduce genetically modified crops with enhanced resistance to pests and adverse weather conditions. The deployment of autonomous vehicles and robotics is set to revolutionize farm operations, resulting in reduced labor costs and improved overall efficiency.

Mobile applications that facilitate direct connections between farmers and buyers, coupled with features such as weather forecasting, empower farmers by providing them with crucial information. The integration of renewable energy sources, such as solar power, addresses sustainability concerns, while water management technologies like drip irrigation optimize resource utilization.

Government initiatives, combined with the widespread adoption of data analytics and farm management software, are crucial components propelling this technological revolution. The overarching goal is to enhance productivity, reduce costs, and contribute to a more sustainable future for Indian agriculture.

 By Amit Sinha, Co-founder, Unnati AgriIndia’s agriculture

The total transactional value conducted on Unnati’s platform is on a trajectory to surpass Rs 700 crores this year, marking a 70 per cent growth from the previous fiscal year.

Unnati Agri, an agriculture supply chain and financial services startup, proudly announces a significant milestone with its attainment of break-even status in October 2023, showcasing an impressive 2x growth compared to the previous fiscal year. This accomplishment underscores Unnati Agri’s substantial progress, driven by an expanded business scale and noteworthy enhancements in profit margins.

The company’s extraordinary financial performance in October 2023 is highlighted by its pivotal shift to becoming EBITDA positive, registering 1.1 per cent EBITDA margins. This notable accomplishment is built on 100 per cent growth from the corresponding period in October 2022, underlining Unnati Agri’s unwavering commitment to financial sustainability and operational excellence. The recent introduction of Unnati’s exclusive branded product line, encompassing seeds, fertilizers, and crop protection solutions, has experienced an exponential surge in demand. This product line expansion, now extended across multiple states, has witnessed an impressive 8-9x year-on-year growth, signifying its utility among farmers and trust on Unnati brand.

Furthermore, the total transactional value conducted on Unnati’s platform is on a trajectory to surpass Rs 700 crores this year, marking a 70 per cent growth from the previous fiscal year. Bolstered by a robust network of 60,000 registered retailers across 7 states, Unnati’s consistent growth trajectory has sustained a Compound Annual Growth Rate (CAGR) of over 90 per cent in the last three years.

Amit Sinha, Co-Founder of Unnati Agri, expressed satisfaction with the company’s financial performance, stating, “Unnati Agri’s achievement of reaching break-even status in October 2023, while maintaining an impressive 2x growth from the previous fiscal year, stands as a testament to our team execution. This milestone reaffirms our commitment to fostering sustainable growth, empowering our farmers, and contributing to the holistic advancement of the agricultural sector. We persist in our dedication to drive innovation, uphold financial excellence, and revolutionize the agricultural landscape, ensuring accessibility, efficiency, and prosperity for our valued farming community.”

The recent financial success underscores Unnati Agri’s commitment to financial excellence and operational efficiency. These achievements fortify Unnati’s position as a trailblazer in the agricultural technology sector, aligning with the company’s steadfast mission of transforming the agricultural landscape to ensure accessibility, efficiency, and prosperity for farmers.

The total transactional value conducted on Unnati's

By Amit Sinha, Co-Founder, Unnati

Agriculture, as we all know, is crucial to our sustenance, as it forms the foundation of our lives. Today, we cannot fathom an existence without agriculture, the primary source of our food, and given the growing population, the food requirements are only increasing further. India, a majorly agrarian economy and an emerging market, is among the top four food-producing countries in the world. However, despite over half of the country’s population being involved in agriculture, the sector was one of the slowest in technology adoption compared to others.

Today, with technology being an integral part of the agri ecosystem and agritech startups bringing innovative solutions, the agriculture sector has registered impressive growth in a short period. But for agri retailers, the scenario isn’t quite the same since they are plagued with challenges, and as is the case with most issues in the modern world, technology can be a game-changer. Here’s how.

The gap in supply chain integration

Agri retailers make up a vital cog in the agricultural ecosystem. They are the primary source of supply for farmers in terms of seeds, nutrients, equipment, and crop protection products, among others, so when retailers face challenges, it impacts the entire ecosystem. Today, there is skyrocketing demand for consistently high-quality food, alongside the growing demand for overall food production.

However, this poses challenges for supply chain integration, creating inefficiencies. Lack of storage space, improper care and negligent post-harvest management are some of the factors coming into play to create discrepancies in supply chain integration. With technologies like AI, ML, IoT, and Data Analytics, we can automate and digitise processes to make them more efficient and bridge the gaps while ensuring quality control.

Increasing competition and gaining a wider reach

In recent years, agri retailers have witnessed cut-throat competition in the market from both online and offline players in the segment. Besides, internet proliferation is at an all-time high, especially in non-metros and rural regions, and farmers are now becoming more tech-savvy with increased awareness. They compare products from multiple retailers before purchasing. This means that agri-retailers will have to innovate, increase their reach, and gain more knowledge about complex products to stay ahead and thrive in the competitive market.

To help increase their reach and network and solve these challenges at the grassroots level, agri-tech startups are offering innovative, tech-powered solutions. For instance, right from helping retailers take their business online to expanding their network of customers, farmers, and wholesale markets, data-driven analysis and AI-powered tools used by agri-tech startups are offering strong market linkages to agri retailers.

To read more click on: https://agrospectrumindia.com/e-magazine

By Amit Sinha, Co-Founder, UnnatiAgriculture, as we

Hopes that the upcoming budget will prioritise R&D incentivisation in agriculture besides an increase in rural infrastructure

Agri expects have shared their pre-budget wishlist. Amit Sinha, Co-Founder, Unnati, expects the government to keep farmer upliftment, alongside rural growth and development as their topmost priority. An increase in investments of rural infrastructure, MSME development, digitisation of the agri-ecosystem, and farmer productivity prioritisation of Agritech to fund early-stage start-ups that are disrupting the agricultural economy also need to be focussed on, according to him.

Sinha adds, “Some additional focus areas could be the allocation of funds for increased digitalisation in the agricultural ecosystem, the promotion of collaboration between district governance and Agritech startups to bring innovative solutions to the farmers’ market, providing subsidies or cutbacks on taxes to farmers who opt for Agritech products. Easy access to capital, tax relaxation, and interest subvention to encourage FPO setups will allow the agritech industry to grow quickly and will help FPOs to gain traction in this new era.

He also mentions financial support to farmers, extensions to important government schemes like Pradhan Mantri Matsya Sampada Yojana, PM-Kisan Scheme, etc., the government will need to turn their attention to.

According to Taranjeet Singh Bhamra, CEO & Founder,, 2021 was a good year for the agritech sector, which flourished with strong investments and greater adoption of technologies in the market. Bhamra hopes that the upcoming budget will prioritise R&D incentivisation in agriculture, along with the supportive impetus to allow agritech businesses, particularly start-ups, to scale domestically at a greater pace.The emerging agritech ecosystem also requires a focus on infrastructure development and governance frameworks to spur more innovation in the sector. Fiscal considerations can be beneficial to facilitate the growth of the Indian agritech sector in 2022, is what he has to say.

Hopes that the upcoming budget will prioritise