Case IH selects Água Boa for its Connected Farm project

The brand is the driving force behind the initiative to bring 4G infrastructure to the region and has provided financial investment

Case IH, a global agricultural machinery brand of CNH Industrial has selected Água Boa, a region renowned for its high agricultural productivity, as the location for its Connected Farm project. The brand is the driving force behind the initiative to bring 4G infrastructure to the region and has provided financial investment, worked with telecommunications provider TIM Brazil, and forged links within the local community to bring the project to fruition.

“Case IH is recognised as the brand of choice for technology-oriented farmers. It has been instrumental in introducing cutting edge technologies to Brazilian farmers,” said Vilmar Fistarol, President Latin America, CNH Industrial. “The Connected Farm shows how the brand is leading the Brazilian digital agriculture revolution.”

This Connected Farm aims to demonstrate how rural connectivity increases in-field productivity, even in an already highly productive region. A 4G internet connection installed at the farm enables the entire operation, and its machines, to report data and be monitored by the new AFS (Case IH’s precision farming package) Connect Center, based at the Case IH Sorocaba Plant in the state of São Paulo.

Connectivity provides the farmer with a wealth of benefits including increased productivity, reduced water consumption, efficient logistics, machine uptime information, and more efficient inventory management. The financial benefits include an increased return on investment and optimisation of overall and specific input costs.

In addition to showcasing the Connected Farm project, the video contains interviews with members of the Água Boa community. These interviews give an insight into how the local population is keen to embrace new technologies in the workplace, schools and the public health sector, which are made more accessible by the new connectivity infrastructure.

The brand is the driving force behind