VITALA, the first global launch of a short stature maize hybrid in Mexico, to help farmers produce more while using less resources
As part of the company’s Future of Farming Dialogue virtual event series Liam Condon, President of the Crop Science division of Bayer, based out in the US has emphasized the importance of the company’s sustainability commitments it set in 2019. Condon addressed how the impact of COVID-19 and the resulting economic instability reinforced the need to intensify the focus on agricultural innovation and help make agriculture part of the solution to climate change, while continuing to ensure food security for all.
The Future of Farming Dialogue features a variety of internationally renowned speakers and stakeholders from academia, industry and media.
The company recently launched products and initiatives that highlight its commitment to agricultural innovation and digitalization, critical levers in driving a more sustainable food system:
· An industry-first, externally developed model that can measure the environmental impact of any crop protection product in any crop around the world.
· The launch of the Bayor Carbon Initiative to help growers generate revenue for adopting specific climate-smart practices.
· The recent introduction of a new short stature corn product in Mexico, known as VITALA. The VITALA system consists of a new hybrid maize and best practices in agronomy to help farmers in Mexico grow more using less resources. Bayer is continuing to research and conduct trials with the goal of introducing region-specific varieties in other markets that will allow farmers around the world to experience the same benefits.
