Company aims to boost sales through online and modern trade channels to achieve its good number of sales.
Gokul, one of the largest selling packed milk and its derivative brands in Maharashtra, launches Gokul Select (Ultra High Temperature Treated) Tetra Pack milk with six months of shelf life in Mumbai to facilitate consumers buy once and consume for weeks and months.
Available in one litre pack with facility to easily to open for consumption, Gokul Select (UHT Treated) Tetra Pack milk can be stored at room temperature safely for consumption in six months. Thus, Gokul Select (UHT Treated) Tetra Pack milk helps consumers reduce number of visits to milk vendors or dairy stores for buying milk and also safety from coronavirus (Covid-19) with regard to social distancing.
“Mumbai market is big and has huge cosmopolitan population with buying behavior shifting towards Tetra Pack milk due to high shelf life, easy to use and gives the customer opportunity to stock the product for monthly supply. This pattern has seen huge jump during Covid and lockdown times while following social distancing norms, “said Ravindra Apte – Chairman, Kolhapur Zilla Sahakari Dudh Utpadak Sangh Ltd, the producer of Gokul brand Tetra Pack milk.
Apte further added that “This is the right time to enter Mumbai market as consumers are looking for more options for getting good quality milk from Gokul brand which they can stock for months, and get supply once in a month”
“Gokul eyes 20 per cent market share in a couple of years of the current 5 lakh litres of overall Tetra Pack milk market size in Mumbai. After successful launch in Mumbai Gokul Select (UHT Treated) Tetra Pack milk will also be made available later in Pune & other metros like Delhi in addition to Himachal Pradesh and other north east regions, Goa and Rest of Maharashtra where fresh milk outreach is difficult, said Apte.
With six months of shelf life, Gokul Select (UHT Treated) Tetra Pack milk can be used during long journey as well. Gokul plans to leverage its existing dealers and retailers for Tetra Pack milk distribution in Mumbai market. Also it aims to boost sales through online and modern trade channels to achieve its good number of sales said Chairman Apte.
