First soybean variety in 00 category paves the way for further product portfolio expansion across Europe
Protealis, the specialist seed and seed technologies developer for high-performing legume crops in Europe, today announces the launch of three new soybean varieties, following five new registrations obtained in Belgium and Germany. One of the newly registered soybean varieties that received registration both in Belgium and Germany is PRO Denali, the first variety launched by Protealis in the 00 maturity group. These are tailored to grow in the more moderate regions in northern-central Europe. The launch marks the company’s rapid product portfolio expansion to 9 soybean varieties since its foundation in 2021, with the launch in the 00 soybean maturity group paving the way to commercial growth across new regions in central France, southern Germany, Austria, and Hungary.
Benjamin Laga, CEO of Protealis, commented: “We are very pleased to launch these three new soybean varieties, further showing our commitment to expand high-performance soybean cultivation in Europe. With the introduction of our first 00 category PRO Denali soybean, we have now moved into the field of the 00 maturity group that opens up vast acreages across Europe. As from now, farmers in these more temperate regions will be able to reap the benefits of high-performance soybean farming. Overall, our new varieties were selected as they consistently outperformed many of their peers in trials across multiple European regions. Together with our recently expanded sales & marketing team, we are now ready for the next wave of our commercial expansion.”
Protealis’ soybean varieties PRO Taranaki (000 group) and PRO Denali (00 group) were formally approved and registered in both Germany and Belgium. PRO Taranaki was already registered in Germany in 2024 but is now also registered in Belgium. The variety combines high yield with exceptional protein content and is well-suited for food applications. PRO Denali stands out with its excellent first pod height for efficient harvesting and delivers stable, high yields. Other approved and registered new soy varieties in Belgium include PRO Fogo (000 group), characterized by its high yield in drier conditions, and PRO Volcano (000 group), offering a great adaptability to northern climates, combined with a good yield-protein balance.
Protealis’ new soybean varieties, all suited for organic agriculture, respond to the rising demand for high-quality, non-GMO and locally grown soy for both food and feed applications in Europe. Historically, soybean cultivation struggled to gain traction in northern Europe due to a lack of high-performance varieties adapted to cooler climates. Today, cutting-edge breeding technologies, including AI-driven selection—one of Protealis’ core strengths—are changing the game in a soybean market in the EU-27 that is expected to grow by 13% by 20351. While 000 varieties excel in areas like the UK, Belgium, and Germany, the newly introduced 00 group is ideal for central France, southern Germany, Austria, and Hungary.
To support its current product portfolio of now nine high-performance soybean varieties, Protealis recently grew its sales & marketing team with three new roles. A new sales agronomist will focus on German-speaking and rapidly growing Eastern European markets, while new roles in both Market and Business Development will focus on the expanding regional soy acreage and develop partnerships with the food and feed industry, increasingly demanding locally grown high-quality, high-protein legume crops.
