This initiative is part of the government’s Purple Revolution
Under the Purple Revolution, lavender cultivation will kickstart under the CSIR-IIIM’s Aroma Mission through the Ministry of Science and Technology on the lines of Doda and Reasi districts. This was announced by the Union Minister of State (Independent Charge) Science & Technology, Minister of State Independent Charge) Earth Sciences; MoS PMO, Personnel, Public Grievances, Pensions, Atomic Energy and Space, Dr Jitendra Singh at the DISHA Meeting in Jammu.
Since similar climatic and geographic conditions exist in Doda and Ramban, Lavender cultivation can be started in Ramban to increase income sources for the youth of the district.
Dr Singh said that over 500 youth had taken benefit from the purple revolution and augmented their income many-fold. Among many such success stories, Dr Singh mentioned that there were even some of the engineering graduates had given up their jobs and taken to lavender cultivation which offers a lucrative avenue and is fetching the youth with appreciable profits.
Since Ramban too had a similar potential for Lavender cultivation under the Ministry of Science and Technology’s AROMA mission, he said, it will help in providing means of livelihood to budding farmers and agri-entrepreneurs and give a boost to Start-Up India campaign and promote a spirit of entrepreneurship in the region.
