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Lavender is a multi-dimensional crop and the agro-climatic conditions of the region are one of the best in the country

Mohammad Iqbal Chowdhary, Director of Agriculture Kashmir inaugurated Lavender Festival at Floriculture Farm Sirhama, Anantnag, according to the local media.

Speaking on the occasion he highlighted the economic importance of the Lavender crop and said that there is a huge potential to grab in this sector.

He also said that the department is introducing new interventions for strengthening the crop. The cultivation of Lavender on commercial lines and the participation of educated youth in this allied wing of agriculture could help achieve the socio-economic transformation of the farming community.

Iqbal reiterated the Department’s commitment to introduce and promote Lavender in newer areas so that more and more people from the farming community could adopt this under-integrated farming concept.

Director said that Lavender is a multi-dimensional crop and the agro-climatic conditions of the region are one of the best in the country, therefore the Department is working on a long-term plan for the cultivation and marketing of this flower.

He said that under HADP special attention has been paid to the promotion of lavender in the region and different projects have been approved for the development of this crop.

He also said that Kashmir being one of the best tourist destinations in the country has immense opportunities for the marketing of ornamental plants like Lavender, therefore, the Department is endeavouring to attract more and more farmers towards the cultivation of ornamental and medicinal plants.

Lavender is a multi-dimensional crop and the

Indian Institute of Integrative Medicine (IIIM) introduced lavender farming under the CSIR-Aroma Mission in 2018

In Jammu and Kashmir, around 2500 farmers have adopted lavender farming under the Union government’s Aroma Mission. Farmers in Bhaderwah town gave up traditional maize farming and embrace lavender farming.

Indian Institute of Integrative Medicine (IIIM) introduced lavender farming under the CSIR-Aroma Mission in 2018. Initially institute introduce lavender farming Doda, Kishtwar, and Rajouri districts. In 2017 few marginal farmers in Bhaderwah switched to lavender farming. During the five years, under the CSIR Arom mission, 2500 farmers joined the initiative of lavender cultivation. Farmers from Tipri, Lehrote, Killar, Koundla, Himote, Sartingal, Butla, Nalthi and Nakshari villages are into profitable lavender farming. The government is providing assistance including funding, technology and marketing to the farmers associated with lavender farming.

Few of the farmers in Bhaderwah have installed machinery to extract oil from lavender flowers and manufacture aromatic products and add value to lavender. Women farmers are also into lavender farming and bringing the purple revolution to the region.  

Indian Institute of Integrative Medicine (IIIM) introduced

Inaugurated six distillation units under CSIR-IIIM for lavender situated at six different places

Union Minister of State (Independent Charge) Ministry of Science and Technology; Minister of State (Independent Charge) Ministry of Earth Science; MoS of Prime Minister’s Office and Ministry of Personnel, Public Grievances & Pensions, Atomic Energy and Space, Dr Jitendra Singh said that Bhaderwah is the potential destination of agri-tech startups of the country.

After inaugurating the country’s first ‘Lavender Festival’ Bhaderwah, the Union Minister described Bhaderwah as the birthplace of India’s Purple Revolution.

“The country’s first National Institute of High Altitude Medicine is being built in Bhaderwah which will attract scholars and researchers not only from India but across the globe generating employment opportunities for the region. The establishment of this institute is proof of developmental initiatives reaching far-flung places at an unprecedented rate compared to the last seventy years,” Dr Singh added.

Referring to the lavender cultivation in the region, Dr Singh said that Lavender is an avenue of employment generation and research opening many paradigms of development for the region. He further said that the agriculturist Bharat Bhushan called the Brand Ambassador of Purple Revolution in India is an inspiration for youth in Jammu and Kashmir toward Start-up culture.

Dr Singh said that under lavender cultivation, potential farmers’ income has not only been doubled but quadrupled.

Dr Singh also inaugurated six distillation units under CSIR-IIIM for lavender situated at six different places. Three MoUs were also signed between CSIR-IIIM Jammu with Agro Voltic Power, Mussoorie Uttarakhand, Lyallpur Khalsa College, Jalandhar Punjab and Fine Fragrance Power, Mumbai.

Dr DS Reddy, Director CSIR-IIIM Jammu, Dhanenter Singh, DDC Chairperson, Doda, Sangeeta Bhagat, Vice-Chairperson DDC Doda, Dr Sumit Garola, Nodal Scientist CSIR besides scientists and potential farmers cultivating lavender were present during the festival. Many industrialists and potential farmers were felicitated during the lavender festival.

Inaugurated six distillation units under CSIR-IIIM for

StartUps under Aroma Mission will be be encouraged besides promoting lavender cultivation

Lavender has been designated as Doda brand product, while Kishtwar’s Rattle Hydropower Project has been revived after over eight years. This information was disclosed by Union Minister Dr Jitendra Singh while chairing the District Development Coordination & Monitoring Committee (DISHA) meetings of districts Doda and Kishtwar respectively

Khilani – Goha – Sudhmahadev National highway, also linking Kalota and Humbal, and National High Altitude Medicinal Plant Bhaderwah will become functional early next year in district Doda.

Dr Jitendra Singh maintained that CSIR-IIIM’s Aroma Mission is providing means of livelihood to budding farmers and Agri-Technocrats and promoting the spirit of entrepreneurship giving a boost to the Start-Up India campaign. Regarding the Purple Revolution, the Minister emphasized that awareness/beneficiary programmes should be organised in Doda, Jammu and other districts and later in the rest of the country to showcase the lucrative aspects of lavender cultivation so that StartUps under Aroma Mission would be encouraged. This would also enhance the image of the district Doda District which is the birthplace of the Purple Revolution.

The Minister also said that various initiatives were being taken to improve forward and backward linkages for Lavender produce and various options of marketing are being explored for which deliberations with various industry partners are underway.

He further informed that the National Institute of High Altitude Medicinal Plant will be functional in March next year paving a way for developmental activities in the district with strides towards ease of living and providing livelihood.

StartUps under Aroma Mission will be be

This initiative is part of the government’s Purple Revolution

Under the Purple Revolution, lavender cultivation will kickstart under the CSIR-IIIM’s Aroma Mission through the Ministry of Science and Technology on the lines of Doda and Reasi districts. This was announced by the Union Minister of State (Independent Charge) Science & Technology, Minister of State Independent Charge) Earth Sciences; MoS PMO, Personnel, Public Grievances, Pensions, Atomic Energy and Space, Dr Jitendra Singh at the DISHA Meeting in Jammu.

Since similar climatic and geographic conditions exist in Doda and Ramban, Lavender cultivation can be started in Ramban to increase income sources for the youth of the district.

Dr Singh said that over 500 youth had taken benefit from the purple revolution and augmented their income many-fold. Among many such success stories, Dr Singh mentioned that there were even some of the engineering graduates had given up their jobs and taken to lavender cultivation which offers a lucrative avenue and is fetching the youth with appreciable profits.

Since Ramban too had a similar potential for Lavender cultivation under the Ministry of Science and Technology’s AROMA mission, he said, it will help in providing means of livelihood to budding farmers and agri-entrepreneurs and give a boost to Start-Up India campaign and promote a spirit of entrepreneurship in the region.

This initiative is part of the government's