FarMart appoints Rohit Pajni as Head Global Processed and Retail businesses

Rohit’s experience spans the entire agri-food value chain, allowing him to build integrated, sustainable, technology-driven solutions that align with the evolving market demands and sustainability imperatives.

FarMart, India’s leading B2B food e-commerce platform catering to Asia, the Middle East and Africa, has appointed Rohit Pajni to head its global processed and retail businesses. Rohit brings over 17 years of experience in driving commercial growth, digital transformation, and operational excellence at major corporations like ITC and innovative startups like AgNext.

FarMart leverages a capital-efficient model to facilitate faster and more sustainable movement of food commodities from farms to factories, extending into retail and hospitality. With Rohit’s leadership, FarMart aims to solidify its global footprint and expand into the processed foods segment, reinforcing its commitment to building resilient and future-ready supply chains.

Rohit’s extensive expertise spans the entire farm-to-fork value chain. He has successfully managed a $1 billion turnover, contributed significantly to ITC’s pioneering e-Choupal initiative, and spearheaded growth for Ashirvaad Atta. His experience spans the entire agri-food value chain, allowing him to build integrated, sustainable, technology-driven solutions that align with the evolving market demands and sustainability imperatives.

Alekh Sanghera, CEO and Co-founder, FarMart said, “We are delighted to welcome Rohit to the FarMart team. His rich background in managing large-scale operations and building multifunctional global teams instills great confidence in our shared vision. Together, we are poised to achieve remarkable growth and success for FarMart.”

Commenting on his new role, Rohit Pajni, Head of Business, FarMart said, “I’m excited to join FarMart, a company deeply committed to building trust, transparency, and sustainability across the food supply chain. With the food landscape constantly evolving, there are immense opportunities to unlock value for customers. I look forward to driving innovation in the processed foods category and contributing to FarMart’s mission of creating a more resilient and sustainable future for both farmers and consumers.”

It has been a privilege to work alongside Rohit for 15 years in ITC and as a mentor to him in his entire journey. As an investor and a believer in FarMart, I am thrilled to see Rohit and the team come together to propel FarMart to new heights. Their combined vision and dedication make this an exciting journey ahead, said Sanjiv Rangrass, Independent Director Zetwerk, Co-Founder The Agri Collaboratory, Venture Partner Capria Ventures.

Rohit’s experience spans the entire agri-food value