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Thursday / November 21. 2024
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Rallis India’s extensive distribution network and farmer connect initiatives ensure widespread accessibility and adoption of such solutions across Punjab and Haryana.

Rallis India Limited, a Tata enterprise and a leading player in the Indian agri-inputs industry is actively raising awareness about crop care in the early stages of paddy cultivation through its farmers’ campaign, “Dhaan ka Powerplay,” across Haryana and Punjab.

Paddy crops significantly contribute to the farmers’ income in these markets. As an organization committed to providing farmers with advanced Agri solutions and to sensitize them about the importance of paddy crop health and nourishment in its early stage, Rallis India initiated the ‘Dhaan ka Powerplay’ campaign. This campaign facilitates direct farmer engagement through field visits, demos, one-on-one farmer meetings across Punjab and Haryana.

“Rallis India’s comprehensive crop care solutions are designed to support the farmers of Punjab and Haryana in maximizing their paddy yields. Through this campaign, we aim to drive deeper awareness and adoption of our innovative granular products such as Zaafu, Ralligold GR, Zygant, and Nayazinc that deliver tangible benefits in the crucial initial stage of the crop cycle. It has been Rallis India’s constant endeavor to ensure that farmers are well-informed about the benefits of its products which are tailored to address the specific needs of the region’s paddy varieties,” said, S Nagarajan, Chief Operating Officer, Rallis India Limited.

The objective of ‘Dhaan ka Powerplay’ is to educate farmers on the advantages of using Zaafu, Ralligold GR, Zygant, and Nayazinc, together which are highly suitable for application up to 30 days from the time of transplanting. These products play a pivotal role in enhancing soil health and plant vigor during the crucial initial growth phase of paddy cultivation. Rallis India’s extensive distribution network and farmer connect initiatives ensure widespread accessibility and adoption of such solutions across Punjab and Haryana.

Rallis India's extensive distribution network and farmer

Training focused on elements of paddy cultivation such as puddling, transplanting, processing, production and export process

More than 150 students from Class IV to Class XII participated and learnt the basics elements of paddy cultivation at the training farm of APEDA promoted Basmati Export Development Foundation (BEDF) which is situated at Modipuram in Meerut district of Uttar Pradesh. Students visited the training farm on three different days and learnt the basics of paddy cultivation such as puddling, transplanting, processing, production and export process. The students also learnt the activities like the process of making rice from paddy, de-husking, making steamed rice, production of rice meant for export and extraction of oil from rice and fodder for animals.

Besides, BEDF scientists explained to them the process of Basmati production, processing, storage, the volume of business and export activities. They also learnt about soil health cards management, including green manure crops and experienced the nodules in leguminous crops, including Moong bean and Sesbania and transplanted Basmati crops in the field.

Dr M Angamuthu, Chairman, APEDA said that the objective of this initiative is to impart practical knowledge to students as well as enhance their understanding of the entire value-chain of rice production to exports, was to support the government’s attempt to. He informed that similar field visits of students will be organized in other parts of the country for imparting practical knowledge on agricultural production systems.

In line with the objective of the NEP, the Agricultural and Processed Food Products Export Development Authority (APEDA), organised farming demonstrations and farm training to hone the skills and inculcate practical knowledge of paddy cultivation among students, start-ups and others.

Training focused on elements of paddy cultivation