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HomePosts Tagged "Nimida Group"
Agribusiness, Company News, Organic, R&D

The company also plans to set up a 2-hour delivery service to cater to the growing demand for convenience and quick commerce

The Organic World (TOW), India’s No.1 Responsible Retailer and part of the Bengaluru-based Nimida Group, is targeting the addition of 30 new stores in Hyderabad, by the end of 2025. In September this year, TOW marked its foray out of Karnataka with the launch of its first store in Hyderabad in Pragathi Nagar. This targeted expansion marks a pivotal step in TOW’s strategic growth as it aims to increase its footprint across South India.

This move underscores TOW’s commitment to making worry-free, wholesome, curated groceries accessible to a wider audience and supporting its ambitious pan-India target of INR 100 crore in revenue by the end of FY 2025. Hyderabad has been a key focus area for the brand, given the growing preference for organic and chemical-free products among consumers in the city.

TOW’s presence in the city will be marked by its ongoing investment in new store setups and comprehensive marketing efforts, alongside a 2-hour delivery service to cater to the growing demand for convenience and quick commerce. Currently, TOW has three stores in Hyderabad – in Pragathi Nagar, Kompally, and Kokapet. The expansion plan comes on the back of an overwhelming response that the brand received from consumers, across their stores and online channels.

“Our Hyderabad expansion is just the beginning of our journey to provide chemical-free, worry-free living to more people across India,” said Gaurav Manchanda, Founder, Nimida Group, the parent company of The Organic World. “We have had a great response from Hyderabad with our initial few stores. We see Hyderabad as a market that has consistently focused on building an ecosystem for chemical-free living and consumers here are far more informed and responsible in their decisions. Our aim is to empower these consumers with access to healthier and safer choices – our range of worry-free, wholesome, curated groceries – that can benefit both their well-being and the environment,” adds Manchanda

The expansion in Hyderabad is part of TOW’s broader plans to strengthen its presence in major urban centres and tier 2 and tier 3 cities across India, including Bangalore, Mysore, Chennai and Coimbatore.The expansion will include a mix of company-owned (COCO) and franchise-operated (FOFO) stores strategically located in key catchment areas. TOW intends to establish itself as a household name synonymous with worry-free, wholesome, curated groceries.

Since its inception in 2017, TOW has been dedicated to raising awareness about the importance of choosing products free of harmful chemicals. The brand’s curated range includes organic-certified, pesticide-free fruits and vegetables, chemical-free staples, hormone- and antibiotic-free dairy, personal care products free from parabens and sulfates, toxin-free homecare, as well as nutritious snacks and wellness items. Each product is carefully sourced and vetted, to meet higher than established industry standards, supporting the community’s health and environmental sustainability.

With the launch of its Hyderabad stores, The Organic World invites local residents to discover a new shopping experience dedicated to holistic living and healthier choices. As TOW continues to expand, the brand is poised to be a transformative force in the organic retail sector, helping communities embrace a cleaner, more mindful way of life.

About The Organic World

The Organic World (TOW), a part of the Bengaluru-based business conglomerate, Nimida Group, was launched in 2017 with a mission to create a positive and progressive impact on the world. The brand is dedicated to providing better choices for everyone—consumers, communities, farmers, responsible brands, and the planet. TOW empowers individuals to embrace a healthier and safer lifestyle with its worry-free, wholesome, curated groceries. With over 3000 organic and natural products available under one roof, TOW offers a diverse selection that includes organic-certified, pesticide-free fruits and vegetables, wholesome chemical-free staples, and homecare products free from toxins. Customers can also find a wide range of safe personal care items free of parabens and sulfates, health and wellness products, lovingly curated childcare items, and nutritious snack alternatives. Since the launch of its pilot store in JP Nagar, TOW has been at the forefront of raising awareness about the compromises associated with conventional lifestyle choices. The brand has redefined industry benchmarks for authenticity, accessibility, and affordability, making it easier for consumers to make informed, health-conscious decisions.

About Nimida Group

The Nimida Group is a business group headquartered in Bengaluru, India. The word Nimida is derived from the Sanskrit word Nimitta, which means ‘cause for good’. Established in 2022, the businesses under the Nimida Group help in enabling better choices and creating sustainable value. The group is active in sectors such as retail, consumer goods, farming, and sports. Businesses under the Nimida Group include: The Organic World, Wellbe Foods, Osh Homecare Solutions, Nimida Sports, Happy Harvest Farms, & Root’d. Gaurav Manchanda is the Founder and Director of Nimida Group.

The company also plans to set up

India, Opinions, Organic

 By Gaurav Manchanda, Founder & Director, Nimida Group

Agriculture began around 10,000 years ago and marked the beginning of civilisation. It shaped the evolution of human societies, bringing food for sustenance, cotton for clothing and a host of commodities to trade in. Despite millennia of experience, however, agriculture continues to throw challenges. The old ones of weather and pests persist, even as some brand-new challenges have emerged. On the one hand, there’s a growing population — projected to increase by nearly two billion by 2050 from the present eight billion — and on the other, shrinking farmlands. In India alone, cropland has shrunk by 69 million hectares between 2016 and 2022. The challenge to feed more while the cultivable land reduces is obvious. Issues related to the vagaries of weather and pests have been exacerbated by climate change. To top this, agriculture is a huge greenhouse gas emitter, accounting for 30 per cent of total emissions globally. Hence, lowering the carbon footprint of farming is imperative.

Organic farming has emerged as an obvious solution to the conundrum, and though India is a new entrant, the growth trajectory is inspiring. Sustainable Agriculture Practices (SAP), a term which encompasses several new agricultural interventions aimed at reducing the agricultural C-footprint, gets its direction not just from government encouragement, but also from conscientious consumers. Indian consumers, today, are keen to know how their food is produced, and also willing to pay more to ensure sustainable, chemical-free and fair practices.

Drivers of change

Sikkim’s agri products are famous for their organic tag; it is the first Indian state to become completely organic. It is, however, a small state with limited produce. Madhya Pradesh has emerged as the state with the largest land under organic cultivation — 0.76 million hectares, accounting for over a quarter of India’s organic fields. Such healthy competition between states is spurring the new agri revolution.

‘Green Growth’ was a priority in the Union Government Budget for 2023-2024 with an outlay of around Rs 449 crore for the National Mission on Natural Farming. It will also provide farmers easy access to bioresources like Jeevaamrit, Ghana Jeevamrit, Neemastra, etc. by setting up Bhartiya Prakritik Kheti Bio-inputs Resources Centres (BRCs) to prepare and supply bio-inputs. The goal is to facilitate the easy adoption of natural farming for the farmers, without the hassle of preparing bio-inputs, which is one of the most time- and labour-intensive aspects of natural farming.

Agriculture institutes have been tasked with developing new varieties of millets that address issues of yield and shelf life, the two biggest drawbacks millets face in comparison with rice and wheat. Millet are crops of poor soil and drought-prone areas, and thus, require much lower inputs than cereals. Popularising these ancient grains, too, is a shift towards sustainable farming.

Chemical-free fields, however, do not mean low-tech agriculture. Precision farming, using the latest Internet of Things (IoT) tools to ensure the optimum use of water, fertilisers and pesticides (chemical or natural) and to detect plant stress in advance, is not only kinder to the earth, but also augments yield. It is an inspiring example of how technology can empower and be a strong ally.

The challenges of existing agriculture practices — chemical build-up in fields and groundwater, for instance — have urged agri companies to develop non-chemical farm interventions like commercial pheromones to tackle pests and a range of agri biologicals (derived from beneficial viruses, fungi or bacteria) to improve soil health. Some early products are already in the market, and we are likely to see many more getting commercialised this year.

To read more click on : https://agrospectrumindia.com/e-magazine

 By Gaurav Manchanda, Founder & Director, Nimida