Phinest Cannabis introduces Dubplatez

A breeder-centric hub of new cannabis clone genetics, carefully propagated in small batches and available only to select, hand-picked California growers

Phinest Cannabis, California’s leading provider of cannabis tissue culture-based clones and operator of one of North America’s largest indoor cannabis clone nurseries announced the introduction of a new project called Dubplatez.

Dubplatez is an initiative by the Phinest team to reverse the recent trend of cannabis genetics being bred for a very narrow range of attributes that are currently in demand by distributors and brokers.

“Botanists have identified more than 100 cannabinoids in cannabis and 400 different terpenes,” said Matt Wich, COO for Phinest Cannabis. “We have more than 200 distinct aroma compounds to work with. The combination of these elements should provide breeders with a nearly infinite palette to explore. Yet we continue to see a hyper-focus on high THC production and on purple strains which is driving the industry toward the lowest common denominator genetics. Dubplatez is our commitment to change this direction.”

Ian Strouss, VP of Breeding and Cultivation for Phinest states, “Dubplatez is the underground label for cultivators who want something truly unique. By taking chances, the farmers will be able to earn higher tickets on unique genetics. High risk, high reward. Our approach is to follow in the footsteps of heirloom/craft movements in other industries. We want to experiment with all the flavours, smells and effects of cannabis in order to create more beautiful expressions from the plant. We’re in the trenches looking, smelling and smoking original work being created by new breeders with passion and skill.”

A breeder-centric hub of new cannabis clone