Connect with:
Friday / December 20. 2024

logo
mobile-logo
HomePosts Tagged "farmer"
Packaging & Labelling, Sustainability

Corona works with barley farmers in India to buy leftover straw that is often the cause of crop burning

Global beer brand Corona announced the launch of a new 100 per cent biodegradable and compostable six-pack made from barley straw in India. The new circular form of packaging reaffirms Corona’s larger goal of protecting and preserving nature. The Corona six-pack, made of 100 per cent barley straw, is as durable as regular packaging. This eliminates the need for using virgin wood from trees and other resources while tying back to Corona’s commitment to protecting this beautiful paradise around us.

With circularity at the core of this innovation, Corona works with barley farmers in India to buy leftover straw that is often the cause of crop burning, a critical issue in North India, to manufacture these 100 per cent biodegradable compostable six-packs. By commercialising barley straw, farmers receive an income for crop waste that otherwise has limited marketable benefits. Converting barley straw to packaging uses 1/3rd of water compared to traditional technologies. Additionally, introducing such eco-friendly packing helps reduce crop burning and prevent approximately 1400 KG CO2 emissions/tonne of packaging produced.

Corona works with barley farmers in India

AgroPolicy, Seeds, Sustainability

Discussions were held on the need for cooperation of the state governments and the Centre so that awareness is raised among farmers across the country

Union Minister of Agriculture and Farmers Welfare, Narendra Singh Tomar presided over a national webinar on ‘Seed Chain Development.’ Tomar said the state governments, in consultation with the Central Government, should prepare a roadmap for 10-15 years for the benefit of farmers. He said it should be ensured that the farmers get timely supply of good quality seeds. State governments should strictly curb black marketing and those selling fake seeds.

Tomar said, “Availability of good seeds for farming increases production and productivity, resulting in higher income for farmers and raising the share of agriculture in GDP besides benefitting our agriculture and the nation’s economy. Planning should be done for adequate supply of seeds of crops like pulses-oilseeds, cotton etc.”

Tomar said that the cooperation of the state governments is also necessary for seed traceability, so that awareness is raised among farmers across the country and they can take rightful decision regarding the seeds for their plantation as per the requirement.

Minister of State for Agriculture and Farmers Welfare, Shobha Karandlaje said it should be ensured that the varieties of seeds developed by the Indian Council of Agricultural Research reach the farmers at the grassroots level. Along with this, the states should work in a planned manner at the district level on all aspects related to the agriculture sector, so that the farmers do not face any problem.

Addressing the webinar, the Union Agriculture Secretary Manoj Ahuja said that arrangements should be made to provide quality seeds to the farmers right down to the Panchayat level, while awareness should be raised among the farmers about testing of seed quality. 

Additional Secretary, Union Ministry of Agriculture and Farmers Welfare, Abhilaksh Likhi and other senior officers were present in the programme. Senior officials of the Agriculture Department of the states and the representatives of the seed corporations of the centre and the states joined the webinar virtually. The webinar was conducted by Ashwini Kumar, Joint Secretary (Seeds). He informed that the government is working for setting up seed testing laboratories at the panchayat level.

Discussions were held on the need for

AgroPolicy, Textile industry

It is expected that the cap removal will help the farmers, mills and jute MSME sector

Government of India after careful examination of the market dynamics of raw jute trade has lifted price cap of Rs 6500 per quintal for TD5 grade of raw jute fixed w.e.f. September 30, 2021 on purchase of raw jute by the jute mills and other end users.

Jute Commissioner Office has been collecting the information about the raw jute prices through formal and informal sources and found that the present prices are ruling near the capped price. As the existing prices of raw jute are ruling around Rs 6500 Government of India has taken a dynamic decision to lift the price capping w.e.f. May 20, 2022.

It is expected that the cap removal will help the farmers, mills and jute MSME sector wherein over seven lakhs people are dependent on the jute trade in addition to about 40 lakhs jute farmers. The decreasing trend in prices will also benefit jute goods exports which constitute about 30 per cent of the industry’s turnover in value terms.

It is expected that the cap removal

Agrotech, Machinery - Pre-harvesting, Machinery – Post-harvesting

The tractors offer a 40 – 60 hp range with progressive technology

Eicher Tractors, from the house of TAFE – Tractors and Farm Equipment, has launched Eicher PRIMA G3 Series tractors. The Eicher PRIMA G3 is a new series of tractors in the 40 – 60 hp range, that offers progressive technology and perfect comfort built with decades of unmatched experience.

The PRIMA G3 boasts a new-age design with its distinct aerodynamic hood, that makes a unique style statement and offers easy access to the engine with its one-touch front-open, single-piece bonnet. The bold grille with high intensity 3D cooling technology and wrap-around headlamps and Digi NXT Dashboard are a perfect fusion of bold and elegant looks, which provide higher cross airflow and long hours of continuous operation. The youthful sporty steering wheel with a spinner knob offers effortless control.

Engineered with state-of-the-art customer-centric technology, the Eicher PRIMA G3 range comes with the High Torque-Fuel Saver (HT-FS) liquid-cooled engine, that provides greater efficiency for higher productivity and more fuel savings. The CombiTorq Transmission offers the perfect pairing of the engine and the transaxle to deliver maximum power, torque and productivity. The new multispeed PTO provides 4 different PTO modes, making the Eicher PRIMA G3 compatible with multiple agricultural and commercial applications.

Mallika Srinivasan, CMD – TAFE said, “The Eicher brand, for decades, has been well-known for its trust, reliability, ruggedness and versatility in both the agriculture and commercial space. The launch of the PRIMA G3, brings to the progressive farmers of a modern India, more productivity, comfort and ease to match their new aspirations, and offers an enhanced value proposition that Eicher has always promised.”

Dr Lakshmi Venu, DMD, TAFE Motors and Tractors said, “Young and progressive farmers of India are seeking to maximise returns from farming operations while focusing on technology and agri-tech solutions, and the PRIMA G3 would be the ideal partner in creating an ecosystem that will revolutionise agriculture”.

Sandeep Sinha, CEO, TAFE, said, “The Eicher PRIMA G3 is a reflection of Eicher’s hallmark durability and reliability. The PRIMA G3 is equipped with ergonomic operator stations, and new steering controls for comfortable, safe and long hours of productive use. We will ensure that our customers have easy access to the new Eicher PRIMA G3 series.”

The tractor provides a clear all-round view for the confident manoeuvring of the tractor while its spacious platform represents the best-in-class operating environment. The PRIMA G3 is designed for the utmost safety, be it day or night. The unique ‘Lead Me Home’ feature provides an illuminated path at night, ensuring safety and convenience.

The tractors offer a 40 - 60

AgroPolicy, Agrotech

According to the minster, new technology is aimed to reach more and more farmers, which will facilitate the farmers, reduce the cost and increase the income

Union Minister of Agriculture and Farmers Welfare Narendra Singh Tomar inaugurated and addressed the conference on ‘Promoting Kisan Drones: Issues, Challenges and the Way Ahead’ organized as part of Azadi Ka Amrit Mahotsav.

Tomar said that the government is promoting the use of drones for the convenience of the farmers, reducing the cost and increasing the income. For promoting the use of Kisan Drones, the government is providing 50 per cent or a maximum Rs 5 lakh subsidy to SC-ST, small and marginal, women and farmers of northeastern states to buy drones. For other farmers, financial assistance will be given up to 40 per cent or a maximum Rs 4 lakh.

Union Minister of State for Agriculture and Farmers Welfare, Kailash Choudhary said that this new technology is aimed to reach more and more farmers, which will facilitate them, reduce the cost and increase their income. Under this vision of the Prime Minister, work is being done expeditiously under the guidance of Union Agriculture Minister Tomar. During the attack of locust, the government had also promptly used drones and helicopters for rescue.

Agriculture Secretary Manoj Ahuja said that the conditions are favourable to take drones to the farmers and the government is also committed in this regard. ICAR Director-General Dr Trilochan Mohapatra said that ICAR is contributing through research and training. With this, more and more farmers will be ready to use drones. Joint Secretary Shomita Biswas delivered the welcome address. Additional Secretary Prashant Kumar Swain proposed a vote of thanks. Farmers and entrepreneurs of the drone, fertiliser and pesticide sector, startup operators, and representatives of IFFCO and KVK were present at the conference.

According to the minster, new technology is

AgroPolicy

Union agri minister will connect with farmers in all implementing states

Government of India will conduct ‘Fasal Bima Pathshala’ under ‘Kisan Bhagidari Prathmikta Campaign’ till May 1, 2022as a Jan Bhagidari movement under Azadi Ka Amrit Mahotsav. Union Minister of Agriculture & Farmers Welfare Narendra Singh Tomar will chair the National level special programme on ‘Fasal Bima Pathshala’ today. He will connect with farmers in all the implementing states across the country through specially organised ‘Fasal Bima Pathshala’ coordinated by CSC from 1 lakh locations across the country.

The campaign aims to make the farmers aware about key scheme aspects of Pradhan Mantri Fasal Bima Yojana (PMFBY) like basic scheme provisions, importance of insuring the crops and how to avail scheme benefits etc. in the ongoing Kharif Season 2022 along with facilitating farmers in getting benefit of the PMFBY scheme.

Under this campaign, the broader focus will be on importance of PMFBY/RWBCIS (Restructured Weather Based Crop Insurance Scheme) and how farmers can enrol under the scheme and avail the benefit of the scheme. The detailed information on crop loss intimations during localised calamities and post-harvest losses, tracking of farmers’ application, whom farmers can approach for grievance redressal etc. may be shared and explained in details to farmers for maximum benefit of the scheme.

On this occasion, contact details of district and block level functionaries and offices of implementing insurance companies, toll-free number, email, or any other mechanism developed by ICs like chatbot, separate App etc will be explained in elaborative manner.

The state-specific programme will continue after national programme, where state agriculture minister will interact with farmers from their respective states. One-hour Fasal Bima Pathshala will be conducted at State level in co-ordination with CSC and implementing Insurance Companies. Along with Farmers, Panchayat Raj Representatives (PRIs), members and state government field functionaries working at GP level (from different departments including agriculture, revenue, Panchayat Raj etc) will also be invited for the state specific programme. Local imminent personalities, progressive farmers, Krishi Vigyan Kendra (KVKs), Farmer Producer Organizations (FPOs), Self Help Groups (SHGs), Village level Organizations (VOs) etc will also be invited as special invitees/guests. Dissemination kit to be distributed to participating farmers will be included basic scheme feature and FAQs.

Union agri minister will connect with farmers

Company News, Sustainability

The company is working directly with farmers around the world on initiatives that protect, regenerate, and restore the land

Cargill is working directly with farmers around the globe to focus on advancing nature-positive agriculture production and farmer-centric approaches to sustainably.

Nature-positive production focuses on limiting the destruction and depletion of land by evolving the techniques proven to increase volume and efficiency, while adopting regenerative agriculture practices that prioritise land sustainability. By doing so, farmers can feed more people and address climate change.

These practices include planting cover crops and implementing reduced- or no-till farming to help sequester carbon in the ground, build soil resilience and improve water quality. One way Cargill is helping make these practices more tenable for farmers is through RegenConnect, a voluntary market-based programme that pays farmers per ton of carbon captured in their soil.

“If we’re going to succeed in sustainably transforming our food and agriculture system, we have to help farmers take a nature-positive approach,” says Pilar Cruz, Cargill’s Chief Sustainability Officer. “That’s why we’re working directly with farmers around the world on initiatives that protect, regenerate, and restore the land. This is how we will make a meaningful difference, one field and one farm at a time.”

Another way Cargill is helping farmers make sustainable agriculture economically feasible is by ensuring they receive a premium for sustainably sourced crops. Through the Triple S (sustainability sourced and supplied) soy program in South America, Cargill provides customers in Asia, Europe and North America certified deforestation-free soy from farmers in Brazil, Paraguay and Argentina.

These programmes demonstrate how scaling sustainable agriculture requires removal of the financial and market access barriers that still exist in farming.

The company is working directly with farmers

Agro Universities, Seeds

As many as 52 farmers and scientists of the development departments participated in the webinar organised by PAU
The Department of Vegetable Science, Punjab Agricultural University (PAU), organised an online webinar on “Hybrid Seed Production of Vegetable Crops” under the guidance of Dr Tarsem Singh Dhillon, Head, Department of Vegetable Science, in which as many as 52 farmers and scientists of the development departments participated.

In his remarks, Dr Dhillon highlighted the scope and importance of hybrid seed production of vegetable crops. “Vegetable cultivation is of immense importance in today’s era for vegetables are rich in vitamins, minerals and carbohydrates,” he added.

Dr Salesh Kumar Jindal, Senior Vegetable Breeder, explained the activities like identification and maintenance of male and female flowers in tomato and chilli for successful production of hybrid seeds in detail.

Dr Satpal Sharma, Principal Vegetable Breeder, shed light on the activities like identification and maintenance of male and female flowers in muskmelon for successful production of hybrid seeds.

Dr Jagdish Singh, Soil Chemist, Regional Research Station, Gurdaspur, imparted knowledge about soil health management under vegetable crops. He shared experiences about sowing methods and fertiliser practices of different vegetables.

As many as 52 farmers and scientists

Acts & Schemes – Centre, AgroPolicy

Discussions were held on various aspects of Kisan Credit Card Scheme for improvement and better implementation

A meeting of the Parliamentary Consultative Committee on Agriculture and Farmers’ Welfare was recently held. The committee discussed various aspects of the Kisan Credit Card (KCC) Scheme for improvement and better implementation.

Addressing the committee, Union Agriculture and Farmers’ Welfare Minister Narendra Singh Tomar said that the government is running a campaign for saturation of KCC to farmers to cover all leftover PM KISAN beneficiaries. He said that all the administrative charges up to Rs 3 lakh of short term loans i.e processing fee, inspection fee, ledger, folio charges etc have been waived off so that the maximum number of farmers can get the loan at a cheaper rate through the Interest Subvention Scheme.

The minister also told the committee members that the form for KCC has been simplified and directions have been sent to banks to issue KCC within 14 days of receipt of the complete application form. As a result of sustained and concerted efforts by banks and other stakeholders in the direction of providing access to concessional credit to farmers, a major milestone has been achieved by covering around 2.94 crore farmers under the KCC scheme with the sanctioned credit limit of Rs 3.22 lakh crore as on March 4, 2022, the minister added.

A presentation on details of KCC scheme was given by Joint Secretary Ritesh Chauhan. The committee members raised their concerns and gave suggestions for further improvement of the scheme. Tomar thanked the committee members for their valuable suggestions and assured them that the Ministry will look into each suggestion and will come out with favourable solutions for the betterment of farmers. He also requested members to put their efforts into creating awareness about KCC among the farmer community in their respective constituencies.

Discussions were held on various aspects of

Agrotech

The programme defines clear milestones to cover all phases of the rice growing cycle from pre-sowing to harvesting

Corteva Agriscience, the global agriculture company, has recently introduced ‘Udayan – Tarakki ka Naya Savera’- an integrated farmer engagement programme is focused to establish and nurture a relationship with Corteva’s customers and channel partners. Aimed at empowering the farmers and bringing prosperity to them, the programme focuses on 3As – Aware, Alert, Act, as an enabler of change. The programme defines clear milestones to cover all phases of the rice growing cycle from pre-sowing to harvesting. It further aims to create awareness and sensitise rice farmers on brown plant hoppers (BPH) menace, timely and effective usage of Pexalon, a science-based and sustainable solution to manage the BPH menace, thus increasing yield productivity by 10 per cent.

With the help of ‘Farmer Connect App’, farmers can scan unique QR codes printed on Corteva products to distinguish between a ‘genuine Pexalon product’ against counterfeit, engage with fellow rice farmers and encourage others to use Pexalon.

In a span of 4 months since the launch of Udayan programme, Corteva brought more than 10 lakh acre farmland under various crop protection and care. More than 1.13 lakh farmers stayed connected through the app, and thousands of field photos were shared. Lakhs of farmers interacted on social media and learnt to use better crop protection products.

This programme was amplified by building a robust campaign ecosystem connecting all on-ground activities with digital programme via the Farmer Connect app. Commenting on the program, Gurpreet Bhathal, Marketing Director, Corteva Agriscience South Asia said, “Corteva is committed to working towards developing technology-driven solutions to meet farmers’ needs today while anticipating tomorrow’s challenges. We aim to provide products and services to help farmers produce what our food system demands while conserving resources and sustaining the land. In line with this commitment, our ‘Udayan’ programme focuses on educating the farmer community to use sustainable crop protection products that empower growers, protect their crop with precision.”

The programme defines clear milestones to cover

Agrotech, Finance

Insta-Release aims to empower farmers with quick access to their farm produce for value optimisation upon repayment of loans

Arya.ag, India’s largest and fastest-growing integrated grain commerce platform, has recently announced another industry-first, Arya’s Insta-Release – One Click Loan Repayment and Commodity Discharge. Leveraging its technology stack, Arya.ag has been able to optimise its release process to happen within seconds – which otherwise by current industry standards takes over 24 hours to a week.

Agricultural market prices are quite dynamic. The platform’s Price Intelligence mechanism combined with immediate access to the farmers’ stocks – loaned and otherwise, enables them to make prompt & informed decisions on commodity sales. With Arya’s marketplace search engine that connects sellers to buyers across the country and its embedded logistics service, users can now seamlessly reach buyers in no time.

The launch of innovative Insta-Release services aims to empower farmers to immediately optimise their farm produce upon repayment of loans. Insta Release leverages Arya.ag’s pioneering integrated digital platform and allows the farmer to gain complete control of her farm produce immediately upon repayment of loans – all this at just click of a button. Apart from convenience, the Insta-Release offering drives home transparency, efficiency and ease of Arya.ag’s integrated service offerings to farmers.

To release stocks, registered customers can log on to their dashboard, choose how many bags of funded or non-funded bags they wish to release. Once they select the quantity, the platform instantly generates details of the rent and loan outstanding accrued against those bags. A user can pay instantly on the platform to receive the Release Order in a matter of seconds.

Anand Chandra, Arya.ag’s co-founder, said, “Our endeavour at Arya.ag is to align the supply and demand in a secure yet mutually beneficial proposition. We recognise that reduced turn-around-time and lower transaction costs benefits all stakeholders; however immediate payments benefit small-hold farmers, and immediate delivery of stocks is critical for buyers”.

 Arya.ag’s Insta-Release leverages AI, ML, IoT to deliver an enriching experience to end-users. Instant loans, online payments and instant release of commodities ensures that agri-commodity becomes a powerful tool in the hands of the producer.

Insta-Release aims to empower farmers with quick

Interaction

Progressive farmers, women entrepreneurs, start-ups and FPOs participated in the fair

Union Minister of State Kailash Choudhary has inaugurated Pusa Krishi Vigyan Mela 2022 in New Delhi on March 9, 2022. The three-day Krishi Mela is being organised by the ICAR-Indian Agricultural Research Institute (IARI) under the guidance of the Union Minister of Agriculture and Farmers Welfare, Narendra Singh Tomar.

Dr Trilochan Mohapatra, Secretary, DARE and Director General, Indian Council of Agricultural Research (ICAR) presided over the function. On this occasion, Choudhary dedicated “Pusa Agri Krishi Haat Complex” developed in two acres. Farmers and Farmer Producer Organisations will be able to do direct marketing of their products in the ‘Pusa Agri Krishi Haat Complex’.

With this facility, consumers will be able to buy the products of farmers directly, which will free them from middlemen. There is a provision of 60 stalls, haats and shops in this huge complex to promote farmer entrepreneurship. Thousands of progressive farmers, women entrepreneurs and start-ups from different parts of the country have participated in the fair.

Choudhary said that the government has not only implemented MSP by increasing the rate on more crops but has also increased the procurement. Ten thousand new FPOs are being built in the country at an expense of Rs 6,865 crore. Facilities are being mobilised in villages from the Agriculture Infra Fund of worth one lakh crore rupees. Special packages have also been given for the sectors allied to agriculture. He called upon the farmers to move forward and take the advantage of the schemes in collaboration with the government.

The major attractions of the fair are: Smart/Digital Agriculture, Agri Start-ups and Farmer Producer Organisation (FPO), Organic and Natural Farming, Protected Farming/Hydroponic/Aeroponic/Vertical Farming, Advisory for promotion of Export of Agricultural Products. The fair will showcase new varieties developed by the institute, while other innovative technologies of IARI, such as the solar powered ‘Pusa-Farm Sun Fridge; Pusa Decomposer, Pusa Complete Bio-Fertiliser.

Progressive farmers, women entrepreneurs, start-ups and FPOs

Interaction

At the India Pavilion, the theme of ‘Food, Agriculture and Livelihood’ was represented by celebrating the diversity of Indian Agriculture under four major sub-sectors

The ‘Food, Agriculture and Livelihood fortnight’ at the Indian Pavilion in EXPO2020 Dubai concluded on March 2, 2022, highlighted India’s investment-friendly policies, growth opportunities and showcased country’s core strengths across different areas of Agriculture and allied sectors to the global investors.

At the India Pavilion, the theme of ‘Food, Agriculture and Livelihood’ was represented by celebrating the diversity of Indian Agriculture under four major sub-sectors: Millets, Horticulture, Organic and Food Basket of the World (dairy, poultry & fisheries). The stories shared through the sub-sectors also covered Food Processing & Cooperation, which are also pillars for future growth.

Starting on February 17, 2022, the fortnight was inaugurated by Dr Abhilaksh Likhi, Additional Secretary, Ministry of Agriculture & Farmers Welfare along with Shubha Thakur, Joint Secretary, Department of Agriculture and Farmers Welfare. The inaugural ceremony also included the opening of the Millets Food Festival along with introductory conversations amongst the Government & Private sector.

In line with the recent declaration of the year 2023 as the ‘International Year of Millets’ by the United Nations General Assembly, India’s advantage as a major Millet producer was highlighted during the expo. A seminar on Millets was conducted to highlight India’s potential and tremendous opportunities of this sub-sector, for stakeholders across the Millets value chain including processing & export.

The seminar organised on the subject ‘Indian Organic and Horticulture Sector–Moving Up the Value Chain’, further emphasised on the progress made in these sub-sectors to improve quality and access high-value markets.

At the India Pavilion, the theme of

Interaction

Tamil Nadu-based Samunnati has recently launched the Annadata Suraksha Abhiyaan, a dedicated crowd-sourcing campaign driven via Samunnati’s corporate social responsibility outreach. Pravesh Sharma, Director, Samunnati Agro shares insights on the aspects related to ‘Annadata Suraksha Abhiyaan’- major activities, challenges and latest launches

What are the major activities completed around ‘Annadata Suraksha Abhiyaan’ in the past 3 months?

To free farmers from the vulnerabilities of personal risks in agriculture, and to promote the culture of insurance across rural India, especially smallholder farmers, Samunnati launched the Annadata Suraksha Abhiyaan on October 2, 2021. We partnered with Milaap, our crowdfunding partner, for this initiative and have raised close to Rs 1 lakh via their platform. We also reached out to various CSR partners and corporate through our larger network to promote awareness about this platform, as well as to invite their contributions towards this noble cause. We are in discussions with a few other leading agri-tech companies to understand how we can work with them to create a bigger socio-economic impact. On the ground, Farmer Producer Organisations (FPOs) are our last mile partners to reach individual member farmers and deliver product information, enable documentation and assist in claim settlement.

We have raised over Rs 11.5 lakhs in support of this initiative from various sources, including a payroll campaign conducted internally within Samunnati. Through social media handles dedicated to the initiative, we are sustaining our efforts to bring in more participation from Indian corporates and philanthropists.

What are the challenges that Samunnati faced/is facing while rolling out the programme to beneficiaries?

Data collection has been one of the biggest challenges that the Indian agriculture sector has struggled with over the years. Gathering demographic details of individuals including date of birth, contact number, address with pin code, gender, etc. plays a huge role in being able to provide insurance. Unfortunately, this level of detail is not regularly maintained by most of the FPOs in our nation. Further, owing to constraints with staff and other resources, undertaking data collection has also not been an easy task for FPOs.

On-ground activation and awareness building play an important role in the success of such campaigns. As we work around the ongoing pandemic and various restrictions that have been put in place, we are streamlining our efforts to promote the campaign via offline channels in the coming months.

Number of farmers/ FPOs onboarded to the insurance programme and the markets where ASA created the most impact.

To date, we have onboarded around 12,000 farmers from 40 FPOs across 11 States. A majority of these farmers are from Tamil Nadu, Karnataka, and Maharashtra owing to our extensive network in these regions. In Gujarat, we have a long-standing association with GujPro which helped us make in-roads in reaching farmers in the region.

How does your company plan to deliver this scheme to India’s smallholder farmers?

Samunnati plans to partner with farmer collectives (FPCs, Cooperatives etc.) and agri enterprises which closely work with small holder farmers to take this scheme to the last mile. We believe this approach is more sustainable, and scalable. So far, we have on-boarded 40+ FPOs, and 1 Agri enterprise and insured 12,000 farmers.

How can Samunnati bring in a revolution in the agri community through ASA?

India is plagued with the following two challenges:

High incidence of farmer accidents and related fatalities – 2000 plus farming accidents and over 100+ fatalities happen every day, leading to estimated daily losses worth Rs 15Cr

Negligible insurance penetration, less than 1 per cent farmers having access to accident-related insurance

Agriculture in itself is plagued with variety of risks and challenges, while a few government/ private sector initiatives are working towards addressing some of them, initiatives around insurance, and farmer protection from financial distress related to accidents are insignificant. 

The initiative Annadata Suraksha Abhiyaan attempts to fill that void by promoting the insurance culture among farmers and providing personal accident coverage through this initiative. We plan to expand the scale and scope of coverage and include risks related to other farming uncertainties in the years to come.

The initiative aims to make agriculture risk free for our farmers, and for India.

What are your plans for the next five years?
We plan to onboard as many as 5 million farmer families on this platform in the next 5 years. We will be approaching this in phases, mapping the progress we achieve each year.

Pooja Yadav

pooja.yadav@mmactiv.com

Tamil Nadu-based Samunnati has recently launched the Annadata