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HomePosts Tagged "Dr KC Ravi"
Collaborations, Environment, Sustainability, Sustainable Energy

First I-CLEAN initiative launched in Uttar Pradesh by Syngenta India under its CSR initiative

Aligning with the vision of Prime Minister Narendra Modi on empowering farmers, the Barora Haat Bazaar in Varanasi, transformed under Syngenta India’s I-CLEAN initiative, was inaugurated on Thursday by Surya Pratap Shahi, Hon’ble Minister for Agriculture, Uttar Pradesh. This revamped marketplace is set to serve as a model of rural transformation, offering improved infrastructure and amenities to support local vendors, farmers, and the community.

The Hon’ble Minister congratulated Syngenta for its unique initiative which will prove beneficial for the farmers for Uttar Pradesh.

I-CLEAN (Inculcating Cleanliness, Learning, Education, Awareness, and New Habits) is the flagship CSR initiative of Syngenta India Limited, aimed at fostering hygiene, dignity, and economic growth in rural areas. Since its inception in 2014, the initiative has developed 24 Rural Haats across Bihar, Karnataka, and Telangana, positively impacting over 4 lakh people.

The Barora Haat project marks the debut of I-CLEAN in Uttar Pradesh, executed in collaboration with the Confederation of Indian Industry (CII) and the NGO Haritika. The transformation includes the construction of eight new sheds with raised platforms, toilet blocks, paved flooring, solar lighting, bore wells, and repairs to existing shops. These enhancements address critical issues such as waterlogging, sanitation, and safety, particularly for women, while also providing a more conducive environment for vendors to conduct business. 18 existing shops have been also renovated in the Barora Haat Bazaar.

Women vendors and self-help groups would also be befitted from this project in Barora as the infrastructure is equipped with separate toilet blocks for women. With the new transformation, overall environment within the haat provides a safer place to do business for women.

Speaking on the occasion, Shahi praised I-CLEAN, stating, “The revamped Barora Haat is a shining example of how public-private collaboration can bring meaningful change to rural communities. This initiative will improve livelihoods, provide a better and safe place of work and address health and hygiene in the market area”.

Susheel Kumar, Managing Director and Country Head, Syngenta India, added, “We are happy to see Barora Haat come to life as a hub of economic activity. By providing essential infrastructure and amenities, we aim to empower rural communities, especially farmers, with opportunities for growth and prosperity.

Dr KC Ravi, Chief Sustainability Officer, Syngenta India, emphasized the broader impact of the I-CLEAN initiative, saying, “Barora Haat exemplifies our commitment to transforming rural markets into safe, hygienic, and efficient spaces. The success of such projects reinforces the importance of infrastructure in enabling economic growth and community well-being. We are dedicated towards rural prosperity and have completed 24 I-CLEAN projects in Bihar, Karnataka, and Telangana in the past.”

Barora Haat, which serves the needs of people from 10-15 nearby villages, is expected to significantly benefit over 100 vendors and farmers. Syngenta’s I-CLEAN program has brought about significant transformation in rural areas. A third-party assessment of previous I-CLEAN projects has demonstrated a 42 per cent increase in vendor incomes post-intervention, making it a proven model for enhanced income. The facilities like safe drinking water, solar lights and toilets have improved the livelihood opportunities of local farming communities by about 40 per cent.

Syngenta also ensures that farmers are trained in best crop protection practices, health and hygiene practices. “The marketplace has multiple awareness messages highlighting the importance of proper crop protection practices, tips of health and hygiene.

The upgraded Barora Haat will now be operated and maintained by the local authorities, ensuring its long-term sustainability and continued impact on the region. Varanasi marks the launch of 25th I-CLEAN marketplace dedicated towards rural prosperity.

Apart from Uttar Pradesh, 24 such I-CLEAN projects are running in Bihar, Telangana and Karnataka catering to the needs of rural farmers.

First I-CLEAN initiative launched in Uttar Pradesh

Agro chems – Chemicals, Agrotech, Company News, Drones, India, Seeds

With the increasing role of drones in empowering farmers, this initiative aims to equip farmers of Haryana with benefits and implications of modern farming practices.

Reiterating its commitment to empowering farmers, Susheel Kumar, Country Head and MD of Syngenta India, a leading Swiss based agri-science company, on Saturday applauded the ease and speed with which Haryana farmers have adopted use of drones and other technologies including CropWise Growers App. Joining a drone flying demonstration by Syngenta trained drone pilots at the Integrated Beekeeping Development Centre (IBDC) in Kurukshetra, Kumar said Haryana was poised for faster growth with a mix of enabling policies and progressive vision of farmers. IBDC is an Indo-Israel agriculture project established by the Department of Horticulture, Govt. of Haryana for the development of beekeeping in Haryana. Kumar visited the facility and expressed keen interest in the activities of IBDC. The support to IBDC is in keeping with Syngenta’s commitment to sustainability and conservation of pollinators.

A native of Haryana, who loves to call himself ‘son of the soil’ Kumar said Syngenta will continue to support initiatives of the Haryana government to empower farmers through futuristic farming techniques and practices. “Farmers safety is at the heart of Syngenta and towards this we carry out stewardship activities to train farmers on safe spraying,” Kumar added.

Syngenta’s R&D Center is a 25 years old state-of-the-art facility in Karnal carrying out breeding activities of seeds like Okra, Watermelon, Tomato and cucumber. “Through its continued emphasis on high-quality research, the Centre is dedicated to providing the finest varieties for best yields and economic gains of farmers in Haryana and north India,” said Kumar while demonstrating to the farmers the various activities being carried out here.

Later, Kumar also joined a group of farmers who demonstrated drone flying. “Under our CSR program, in collaboration with Syngenta Foundation of India, we launched a drone pilots training program under which we have trained 100 drone pilots in Haryana including 18 women, from across 16 districts of Haryana. This is a game-changer for it will not only provide new employment and entrepreneurship opportunities for the youth, but will also enhance efficiency for our farmers, and help in their yields. It augurs well for the future of farming in Haryana, as drone helps in precision spraying of crop protection solutions saving resources and time,” Kumar said.

With the increasing role of drones in boosting agricultural productivity and empowering farmers, this initiative aims to equip farmers of Haryana with benefits and implications of modern farming practices and also educate farmers about the transformative potential of drones in farming, including efficiency improvements, cost reductions, and the promotion of sustainable practices.

Dr KC Ravi, Chief Sustainability Officer, Syngenta India Pvt Ltd highlighted Syngenta’s commitment to technology-driven progress across the country and support farmers towards rural prosperity by bringing new technology and sustainable solutions in time given unique challenges and needs of Indian farmers. He mentioned the launch of drone spray solutions and the successful implementation of commercial spray services across several states, including Maharashtra, Punjab, Haryana, Madhya Pradesh, Andhra Pradesh, Telangana, and Karnataka is a step towards realising our commitment.

With the increasing role of drones in