Bayer presents new digital models, innovations to contribute to sustainable agriculture

Bayer will present three new bio technologies, crop protection innovations, digital solutions and new business models during the 34th edition of the Rural Coopavel Show

Bayer, a global company focussed on Life sciences has announced that it will present three new biotechnologies, crop protection innovations, digital solutions and new business models during the 34th edition of the Rural Coopavel Show. The event will be the first opportunity to share in person at a fair – since the beginning of the pandemic – the solutions developed to contribute to a more productive and sustainable agriculture, in addition to showing what will be built collaboratively with farmers in the coming years.

According to Fábio Prata, marketing director for Bayer’s clients in Brazil, “One of our missions as an organisation is to support producers to produce more, in the same area and in a more sustainable way. During the Show Rural Coopavel, we will have the opportunity to show up close, albeit with restrictions due to the moment we are going through.”

Between February 7th and 11th, visitors to the event will be able to check out the new digital model that Bayer has developed for its customers through Espaço Bayer, a virtual platform that offers an immersive and fully customised experience based on the needs and peculiarities of the producer. 

“Our priority is to be closer and closer to our customers, regardless of the channel, so that we can understand the producer’s pain and deliver solutions that generate value”, says Bayer’s marketing director. In addition to exploring the benefits of the program, producers will have the opportunity to learn more about exclusive experiences, as well as access services redeemable through their program points, which can be accumulated by purchasing solutions from any of the brands on display.

During the Rural Coopavel Show, visitors will be able to follow this path of digital transformation of the countryside and experience the features of Climate FieldView, Bayer’s digital agriculture platform that already maps more than 22 million hectares in Brazil. 

Bayer will present three new bio technologies,