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Tuesday / December 3. 2024
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This agreement aims to enhance collaboration in agricultural marketing and supply chain management in Meghalaya.

The Meghalaya State Agricultural Marketing Board, Government of Meghalaya, signed a Memorandum of Understanding (MoU) with Mother Dairy Fruits and Vegetables Pvt. Ltd., a subsidiary of the National Dairy Development Board (NDDB). This agreement aims to enhance collaboration in agricultural marketing and supply chain management in Meghalaya.

The signing witnessed the attendance of Conrad K Sangma, Chief Minister, Dr. Vijay Kumar D., IAS, Commissioner & Secretary, Agriculture & Farmers’ Welfare, Dr  Meenesh Shah, Chairman & Managing Director, National Dairy Development Board, Frederick Roy Kharkongor, Principal Secretary, Animal Husbandry & Veterinary Department, Govt. of Meghalaya, Shri Manish Bandlish, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd; officials from the agriculture department and allied departments amongst others.

Conrad K Sangma,Chief Minister, expressed optimism about the MoU’s success, highlighting its potential to establish a long-term partnership. “We are delighted with this MoU, as its scope will enhance logistics, significantly reducing transit time for our produce to reach larger markets.

This partnership seeks to address the major challenges faced by the state and its farming community by enhancing direct market connectivity and improving post-harvest care, with experts from Mother Dairy working closely with the state to upgrade current management practices. The collaboration will also focus on crop research and development, including varietal improvements and productivity, optimizing logistics costs by procuring multiple types of produce, and marketing the ‘Meghalaya brand’ in Delhi. Additionally, the partnership aims to further strengthen the dairy sector, fruit and vegetable value chains, and the organic sector in the state.

Dr. Meenesh Shah, Chairman and Managing Director, National Dairy Development Board (NDDB) said, “Mother Dairy will also support varietal improvement and shelf-life extension to boost productivity along with value-added processing. Dr Shah also stated that NDDB will continue to support empowering farmers by providing them direct market access for their produce. The agricultural products from Meghalaya as well as North Eastern States, most suited to be organic, would definitely be brought into its ambit ensuring better and remunerative prices to farmers he said.

Frederick Roy Kharkongor, Principal Secretary of the Animal Husbandry & Veterinary Department, Government of Meghalaya, expressed optimism about the association, noting that this MoU is just the beginning of a larger journey. He emphasized that the dairy sector in Meghalaya still has significant potential for development.

Dr. Vijay Kumar D., IAS, Commissioner & Secretary, Agriculture & Farmers’ Welfare, noted Meghalaya’s recent success in exporting fruits, especially pineapples and oranges, to both national and international markets, with this year’s partnership with Mother Dairy proving highly successful. To date, 12 MT of pineapples have been shipped from the state and sold through various Mother Dairy outlets. “With their outlets across the country, we have seen the success of this partnership and foresee the potential to expand our collaboration in selling and processing our produce, as well as in value chain management for various crops, particularly fruits and vegetables,” he said.

To achieve the short-term goals of exporting pineapples, ginger, and mandarins, three project teams have been proposed to address key focus areas with joint committees from Mother Dairy and the Government of Meghalaya. One team will focus on aligning taste with consumer preferences in the Delhi market by improving the supply chain to ensure the right stage of harvest and proper transportation methods to maintain the distinctive Meghalaya flavor. Another team will work on building the ‘Meghalaya Brand Product’ range, emphasizing its unique selling points in the Delhi market, investing in point-of-sale and media, and planning awareness programs. The third team will explore short-term and long-term business partnership opportunities, identify new products, and conduct R&D on existing products based on business insights.

 Manish Bandlish, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd highlighted the role NDDB plays in bridging the gap between farmers and consumers, uniting them on a common platform. “This collaboration showcases our efforts to connect India’s diverse agricultural heritage with urban consumers, offering a variety of premium produce from across states to discerning consumers nationwide and abroad,” he said. Speaking on the overwhelming response the pineapples from Meghalaya at Safal outlets in Delhi received from consumers, Shri Manish Bandlish also expressed that this initiative will expand and include more varieties from the state such as Ginger, Lakadong Turmeric and GI-tagged Khasi Mandarin.

This agreement aims to enhance collaboration in

ITC Next strategy has substantially scaled up its Value-Added Agricultural Products portfolio which includes Spices, Coffee, Frozen Marine Products, Processed Fruits, Medicinal & Aromatic Plant Extracts, among others.

In the Company’s 113th AGM address Sanjiv Puri, Chairman and Managing Director, ITC Ltd, shared his vision on ITC: Stakeholder Value through Purposeful Performance. Relevant Excerpts from the speech are below:

Enabling farmers to enhance their range of remunerative crops for both domestic and international markets, the ITC Next strategy has substantially scaled up its Value-Added Agricultural Products portfolio. This includes Spices, Coffee, Frozen Marine Products, Processed Fruits, Medicinal & Aromatic Plant Extracts, among others. The state-of-the-art Spices processing facility in Andhra Pradesh leverages ITC’s strong backward integration, identity-preserved sourcing, Organic and Integrated Crop Management (ICM) programmes, as well as custody of supply chain. ITC takes pride in being a farmer-centric organisation that contributes significantly to rural empowerment. I am confident that ITC’s impactful initiatives will continue to strengthen the competitiveness and resilience of India’s agri sector.  

The ITC Next strategy leverages the Company’s century-long relationship with farmers to promote value-added agriculture, accelerate digital adoption and build climate resilience. ITC’s world-class brands anchor demand-responsive agri-value chains that ‘produce the buy’, providing its businesses with unique competitive advantages. As one of the largest procurers of agri-commodities, ITC supports 20 agri-value chains, sourcing over 3 million tonnes from 200 districts in 22 States. This enables ITC to derive unique sourcing efficiencies apart from offering identity-preserved, attribute-specific, traceable agri-commodities to discerning customers in India and overseas. ITC exports agri-commodities to over 85 countries, linking farmers to global value chains.

ITCMAARS Digitised 6 million Acres Covering 1,000 FPOs

At the core of ITC’s interventions is ITCMAARS – the ‘phygital’ eco-system that enables wider agri-tech adoption, enhances efficiencies and access to markets as well as financial services. Leveraging the power of collectives, the ITCMAARS ecosystem now constitutes over 1,650 FPOs covering more than 1.5 million farmers. By 2030, we aspire to connect over 10 million farmers. The predictive, hyperlocal & dynamic advisories coupled with an input marketplace have enhanced net farmer returns up to 30 per cent in a short span of time. Over 10,000+ soil tests, with personalized crop nutrition recommendations based on sophisticated AI-based algorithms, have been facilitated resulting in 10-15 per cent reduction in fertiliser usage and 15-20 per cent improvement in crop yields. Agri-tech solutions are also being progressed across multiple value chains including drone usage, which focuses on nano nutrients and crop protection. Through remote sensing, ITCMAARS has digitized 6 million acres covering 1,000 FPOs to help deliver contextual and crop stage-specific personalised advisories. Recently, ITCMAARS launched the world’s first GenAI-based regional voice chatbot for farmers called ‘KrishiMitra’ that has been co-developed with Microsoft. 

ITC’s PPPs with NITI Aayog

ITCMAARS also harnesses the collective knowledge garnered over decades to provide farmers best-in-class services. This includes the experience gained from ITC’s Baareh Mahine Hariyali programme, which enabled substantial increase in farmer incomes. The expertise gained has also enabled us to implement such best practices in 45 Aspirational Districts. Exclusive PPPs with NITI Aayog in 27 such districts have improved yields up to 30 per cent, reduced cultivation costs by nearly 15 per cent, thereby boosting farmer incomes up to 60 per cent.  In addition, over 5 lakh farmers are trained annually in best practices through Farmer Field Schools and demonstration farms organised by ITC.

ITC Next strategy has substantially scaled up

FSSAI License made mandatory for participation to identify genuine processors and traders.

Chairman and Managing Director, Food Corporation of India, Ashok K. K. Meena said that the Government has now directed the FCI to conduct the e-auctions of wheat and rice to check the inflationary trends in prevailing retail prices as a part of market intervention to control the price of wheat and rice. Meena said this while addressing the media in New Delhi.

The base price of wheat has been kept at the same level at Rs 2150/qtl for FAQ and Rs 2125/qtl for URS wheat. In order to control the hoarding of wheat, the Government has decided that the declaration in the Wheat Stock Monitoring System portal is mandatory for participation in the auctions. In addition to this, in order to identify the genuine processors and traders, the valid FSSAI License has also been made mandatory for participation.

The maximum quantity that a buyer can bid for is limited to 100 MTs in this e-auction. To accommodate the small wheat processors and traders, the minimum quantity has been kept to 10 MTs. Further, to accommodate the small and marginal traders and processors of wheat, the EMD for participation in the e-auctions has also been reduced by 50 per cent from the earlier levels.

The bidding is also limited to the local buyers by ensuring that the GST registration of the State is mapped and checked before stocks are released. These measures are taken to ensure a wider local reach for the stocks offered in a particular State.

4 LMT of wheat is being offered in the 1st e-auction from 457 depots across the country. 271 fresh empanelment of buyers were done after 01.04.2023. There are 2093 active empanelled bidders as on date. The e-auction for rice under Open Market Sale Scheme (Domestic) would commence from 5th July 2023. The base price of Rice is Rs 3100/qtl.

6 weekly e-auctions of wheat were conducted by FCI till 15.03.2023. Total quantity of 33.7 LMT wheat was offloaded, and the prices of Wheat came down by 19% due to this massive intervention in a span of 45 days. Due to the Rabi Procurement period of Wheat, the market intervention was suspended. 

FSSAI License made mandatory for participation to