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Singh was addressing a conclave-cum-exhibition on agri-tech and food-tech in the Mysuru

Union Minister of State (IC) Ministry of Science and Technology; Minister of State (IC) Ministry of Earth Science; MoS of Prime Minister’s Office and Ministry of Personnel, Public Grievances & Pensions Dr Jitendra Singh said that agri-tech start-ups are critical to India’s future economy.

Addressing a conclave-cum-exhibition on Agri-Tech and Food-Tech in the Mysuru, Dr Singh said, a new wave of agri-tech startups has come up in India in the last few years due to enabling policy environment to address the problems of Indian agriculture such as supply chain management, use of outdated equipment, improper infrastructure, and inability of farmers to access a wider range of markets with ease.

The minister noted with satisfaction that young entrepreneurs are now quitting their jobs in IT sectors and MNCs to establish their own startups and these young entrepreneurs are now beginning to realise the fact that investing in agriculture is one of the very few safe and profitable businesses.

Dr Singh said, “Agritech startups are providing innovative ideas and affordable solutions to a number of challenges faced all across the agricultural value chain and it has the potential to change the face of Indian agriculture sector and eventually raise farmers’ incomes.”

He said, these startups and budding entrepreneurs have become the missing link between the farmers, input dealers, wholesalers, retailers and consumers connecting each of them to each other and providing strong marketing linkages and quality produce on time.

Dr Singh added, “The third edition of TechBharat on the theme “Transforming India’s FoodTech, AgriTech & Agronomic Landscape is a timely one as agriculture is one of the important pillars of the Indian economy as 54 per cent of Indian population depends directly on agriculture and it accounts for around 20 percent of GDP.”

Dr Singh strongly advocated the use of modern and new technology in Agricultural sector and pointed out that countries like Israel, China and the US have transformed several agriculture practices in their country with the use of technology. He said, these countries have demonstrated that assortment of technology like hybrid seeds, precision farming, big data analytics, artificial intelligence, geo-tagging and satellite monitoring, mobile apps and farm management software can be applied at every stage in agriculture process to increase productivity and farm incomes.

Singh was addressing a conclave-cum-exhibition on agri-tech

Shah will look into boosting the adoption of agri-tech and expand its presence from 10 million farmers to the next milestone

BigHaat, India’s largest Digital Agri Platform, has roped in Jitesh Shah as its Chief Operating Officer to boost the adoption of agri-tech and expand its presence from 10 million farmers to the next milestone.

Jitesh Shah, who was earlier with Cropin Technology as its Chief Revenue Officer, is a seasoned professional with over 15+ years of experience in Sales, Customer Management, and Operations. He has been campaigning for the adoption of agri-tech globally.

He had a decade-long stint with InterCall (later acquired by West Unified Communications) where he handled various roles and was also one of the Board members for its India business.

Jitesh holds a master’s degree in Electrical and Electronics Engineering from Clemson University, South Carolina, and graduated in B.E. Electronics and Communication from Andhra University, India.

Shah will look into boosting the adoption

RICH has been scouting for innovations in the agriculture sector and prepared a compendium with a list of start-ups and companies using emerging technologies to solve agriculture problems. Rashmi Pimpale, CEO, RICH reveals more about the initiatives in interaction with Agro Spectrum India

What will be the latest innovations in the agriculture sector from RICH?

Launched in 2017 by the Government of Telangana, Research and Innovation Circle of Hyderabad aims to solve complex local and national challenges by facilitating collaborative networks between diverse stakeholders of the research and innovation space. In 2021, RICH was appointed to lead the Science and Technology Cluster for Hyderabad under an initiative spearheaded by the Office of Principal Scientific Adviser (PSA) to the Government of India.

While RICH does not develop innovations by itself, its mandate is to act as an advisory platform for start-ups. However, we have supported innovators, start-ups, and researchers working on solving farming challenges. By fostering collaborations between various entities in the agriculture sector, we have tried to create a supportive ecosystem for innovators in the agri-tech space.

RICH has been scouting for innovations in the agriculture sector and prepared a compendium with a list of start-ups and companies using emerging technologies to solve agriculture problems. The compendium was submitted to the Office of Principal Scientific Adviser (PSA). In one of our latest projects with AgHub, the agri-innovation hub of Professor Jayashankar Telangana State Agricultural University (PJTSAU), we screened the compendium with the professors of PJTSAU to shortlist 21 emerging technology companies. We selected ten start-ups with impactful solutions for the first cohort. While our role was mainly to identify start-ups, PJTSAU’s role was to support them in conducting the field pilots for their technologies. So far, eight out of the ten shortlisted start-ups have completed their field trials, and we have been closely monitoring these pilots.

We are collaborating with the Dept. of Agriculture and the Emerging Technology Wing, Dept. of ITE&C, Govt. of Telangana, to implement a project titled “Emerging Technologies for Agricultural development”. The project is funded by the Ministry of Agriculture and Farmers Welfare, Govt. of India, under the National e-Governance Plan in Agriculture (NeGPA). As part of the implementation plan, we will demonstrate solutions using emerging technology to solve five farming challenges: crop monitoring, irrigation management, nutrient management, farm automation, and traceability. We have already started working with two start-ups, KrishiTantra and Aquastride, to demonstrate the on-ground deployability of nutrient management and irrigation management. Both the start-ups have completed their field pilots in the Maheshwaram Mandal block, Rangareddy district, Telangana and are ready for further deployment across the state.

How do you plan to create sustainable impact by developing indigenous solutions for the agri sector?

India has different agricultural ecosystems depending on the region, soil parameters, water availability, etc. One solution does not solve the challenges farmers face in all areas. Hence, traditional knowledge and indigenous solutions are required to find sustainable solutions to farming problems, one region at a time.

We continually partner with other organisations to work on indigenous solutions in the agriculture sector. Recently, we have started working with the United Nations Development Program (UNDP) in their Data for Policy project to develop data-driven climate-resilience policies in Telangana. To find solutions relevant to the agriculture space in the state, we are conducting field studies to understand the farmer’s issues, identify indigenous climate-resilient practices, and scale localised solutions with the potential to create a more considerable impact. We believe grassroots innovations have a higher potential to create a sustainable solution.

RICH has also initiated efforts to address the issues of dryland agriculture systems through dialogue with a wide spectrum of stakeholders and community outreach programmes.

RICH is spearheading the conversation around dryland agriculture. Tell us more about the initiative. 

India’s 68 per cent cultivated area is drylands, supporting 40% of farmers. It produces 44 per cent of our food requirements. In Telangana, 25.29 lakh hectares out of 53.15 lakh hectares of gross cropped area is irrigated. The rest are rainfed areas making dryland agriculture a prime focus for RICH.

Some of the significant challenges dryland farmers face are low yields and crop losses due to poor resilience to climate change, which has drastically affected this food system in the region. As part of our initiatives on dryland farming, we submitted a paper titled ‘Dryland Food Systems in Telangana’ at a Pre-Summit event for the United Nations Food Systems Summit. In this paper, we highlighted the challenges farmers face in India’s dryland agricultural ecosystem.

Before submitting the paper, we convened an online dialogue on the topic with relevant stakeholders, including those from the State and Central Government, researchers, farmers, innovators, and others. 

During this discussion, we identified the following challenges in the dryland ecosystems of Telangana:

• Irrigation Water supply: Farmers depend on rain-fed agriculture. In the absence of rainfall, it is essential to strategize for other possible irrigation methods.

• Genetic erosion: Farmers are experiencing an increased loss of local crop varieties.

• Local seed systems: Communities have weak storage systems and fail to preserve local seeds.

• Subsidies for locally cultivated seeds: Farmers purchase seeds every cropping season from the government at subsidised rates. There is a need to support local seed systems by extending subsidies to local seeds.

• Increase in pest population: Dryland crops are increasingly infested by pests and diseases. Mono-cropping has contributed to this surge.

• Lack of marketing infrastructure: Farmers need platforms to sell their produce in their villages and neighbouring areas.

• Loss of soil fertility, soil degradation, and crop loss due to climate change (rainfall pattern has changed).

• Crops like cotton and soya have replaced millet, pulses (black gram, green gram), and oilseeds (safflower, Niger).

• Government subsidies don’t reach the last mile.

• Less price realisation as the farmers sell their produce to local traders.

• Lack of investments with FPOs and dryland farmer groups for bulk marketing.

We have recorded feedback and suggestions from participants, and we are working on them by identifying start-ups that use technology to solve problems in dryland farming. Our objective is to help foster research and innovation that can solve these issues and create an impact.

We are working on a similar project with the Atal Community Innovation Centre of the Chaitanya Bharathi Institute of Technology (ACIC–CBIT), Hyderabad. As a part of this project, we conducted a Community Outreach Programme in the dryland regions of Telangana and identified 19 major problems faced by farmers in this region. We jointly organise events like hackathons to promote grassroots and student innovators working on feasible engineering solutions to solve pressing farming issues.

Apart from India, are you working with any other countries on the dryland agriculture initiative?

Our focus area lies in India, but we have reached out to Rwanda in Africa through the Federation of Indian Chambers of Commerce and Industry (FICCI). FICCI has implemented the India-Rwanda Innovation Growth Programme (IRIGP). RICH played the role of a technical agency to identify, mentor, and support Rwandan start-ups in the agriculture space. In a capacity-building workshop conducted by FICCI in Kigali for the Rwandan and Indian start-ups, our Food & Agri Director, Bhubesh Kumar, extended his expertise to eleven agro-companies from Rwanda and mentored a few working on dryland farming problems in India and Rwanda.

How will this initiative help farmers in the long run?

RICH has a focussed approach in identifying innovators and supporting their simple yet effective solutions. We look for grassroots innovators and start-ups who have worked on-ground to identify the challenges a farmer faces before developing any solution instead of companies who devise a solution first and then try to solve a problem using it. The RICH team interacted with the farmers to understand their challenges they face and find solutions for those.  

We emphasise a product’s usability, feasibility, and affordability before extending our support to scale it from lab to market. Through this approach, we have supported relevant innovations that show higher impact. For instance, we identified a dryer developed by a start-up in one of our community projects with ACIC-CBIT. The dryer was optimal for multiple crops and easy to use for farmers.

What will be your funding mechanism for these types of initiatives?

We are not a funding agency for start-ups but foster collaborations between start-ups and relevant organisations. It means we connect start-ups with different organisations based on their needs. If a start-up requires funding, we connect them with suitable incubators or venture capitalists. However, we help start-ups by facilitating business partnerships. For instance, Bio-prime is a start-up supported by RICH. We facilitated business partnership with Delta Agrigenetics, which helped them increase their sales by 45 per cent in two years. This growth has helped them pitch and bag a VC funding from Omnivore Capital.

What will be your future collaborations in the pipeline? 

We are working on a few programmes in the agriculture space. The two significant projects we would want to highlight are:

1. We have recently signed an MoU with Evergreen Energy Enterprises Inc. (EEE) to help develop and deploy an integrated emerging technology-based farm service platform- “Smart Crop” to cultivate oil palm in Telangana under the National Mission on Oilseeds and Oil Palm (NMOOP). This platform enables enrolling farmers, supplying quality seedlings, testing soil quality, automating irrigation, monitoring crops using drones, smoothing the harvesting process, and many more.

2. We have collaborated with the Emerging Technologies Wing and the World Economic Forum to scale up emerging technologies identified under the AI4AI project. We are also working with the Dept of Agriculture, Govt of Telangana, to scale up the technologies successfully demonstrated under the NeGPA project among Telangana farmers.

Sanjiv Das

sanjiv.das@mmactiv.com

RICH has been scouting for innovations in

The workshop was held in association with National Agri-Food Biotechnology Institute and Mohali and Biotech Consortium India

The Punjab Agricultural University (PAU) recently organised a workshop on ‘Genome Editing in Agriculture: Science, Potential and Policies’ in association with National Agri-Food Biotechnology Institute (NABI), Mohali and Biotech Consortium India Limited (BCIL), New Delhi. The goal of the workshop was to highlight the application of innovative technologies like genome editing in the crop breeding programmes and also to create awareness among the key stakeholders viz. scientists, students, agriculture officials and industry about the technology and its potential. Around 400 active participants including scientists, students, and research fellows from PAU and nearby institutions attended the workshop and listened to learned speakers very attentively.

At the inaugural session, Dr Parveen Chhuneja, Director, School of Agricultural Biotechnology, PAU welcomed all the dignitaries and the participants. Dr Ajmer Singh Dhatt, Director of Research, highlighted the need for innovative solutions to meet the challenges being faced by agriculture. Dr Vibha Ahuja, Chief General Manager, Biotech Consortium India Limited, presented a brief overview of the workshop.

In his keynote address, Prof Ashwani Pareek, Executive Director, NABI, Mohali, pointed out the need for technological innovation. Dr Shammi Kapoor, Registrar and Dr Gurjit S Mangat, Additional Director of Research, Crop Improvement-cum-Director GS Khush Institute of Genetics, Plant Breeding and Biotechnology, PAU also participated in the workshop. Experts from different institutes highlighted the advancements, potential and applications of Genome Editing in two technical sessions.

Dr Navtej Singh Bains, former Director of Research, PAU, delivered an informative talk on potential applications of gene editing in the breeding field, and vegetable and fruit crops. Dr Naveen Singh Bisht explained the manipulation of mustard oil through the editing of glucosinolates in Indian oilseed mustard.

Dr Baljinder Singh Nandra from the Federation of Seed Industry of India (FSII) provided a glimpse of the national and international status of gene-edited plants and the importance of strong linkage between scientists and industry partners.

Dr Vibha Ahuja, Chief GM, Biotech Consortium India Limited, discussed the Government of India’s policies and procedures for the approval of genome-edited crops. Scientists from NABI presented their work on increasing β-carotene content in banana and iron (Fe) content in wheat grains. Scientists from PAU, Ludhiana presented their research on starch resistance wheat and potato, increasing the tomato shelf-life, reducing the acrylamide content in wheat and potato, haploid induction, and biofuel production in sugarcane through genome editing.

Later, an interactive session was held between researchers and speakers about the future of genome editing in crop improvement.

The workshop was held in association with

The funds will be used to digitise wholesale commodity trading

Poshn, a platform for wholesale processed commodity distribution & financing has raised Rs 28.8 crore in seed funding, led by Prime Venture Partners and participation from Zephyr Peacock. Poshn provides a seamless and efficient procurement platform especially for bulk processed commodities in a highly fragmented agri supply chain market.

The startup has partnered with 100+ wholesalers across ecommerce, modern trade, general trade and has seen an aggressive adoption from across the supply chain. Poshn has reported a 20X growth in the last eight months and aims to grow at 25 per cent MoM over the next one year. The startup will use the fresh capital to aggressively grow and hire across tech and business functions.

The funds will be used to digitise

The fresh funds will be used to scale Eeki to hundreds of acres

Agri-tech start up Eeki Foods has raised Series A funding of $6.5 million led by General Catalyst (GC). Other key investors participating in this round include Avaana Capital; Better Capital; Irving Fain, CEO & Founder of Bowery Farming (a GC portfolio company with $2.3B in valuation); Subbu Palaniappan, Director & Head of Amazon Prime India; Srinivas Narayanan, former VP Engg at Facebook; Akhil Gupta, and Amit Kumar Agarwal, Co-founders of NoBroker.com.

“The fresh funds will be used to scale Eeki to hundreds of acres. This coming year, we will focus on building the team, technology and organisational scale to make this growth a reality. We are actively looking to establish partnerships with corporates, HNIs, and other retail farmers in Rajasthan, Delhi-NCR, and Maharashtra to build such farms across the country”, said Abhay Singh, CEO and Co-Founder, Eeki Foods and Amit Kumar, COO and Co-Founder of Eeki Foods.

The fresh funds will be used to

KAVACH is weather-based financial protection for farmers

Leading agritech startup nurture.farm and Digisafe insurance brokers announced their partnership on offering KAVACH – a weather-based cash guarantee programme launched for nurture.farm farmers. Farmers using the startup’s services can enrol in the programme. As a pilot, the farmers of Maharashtra and MP can buy this coverage at a nominal fee.

KAVACH offers farmers a cashback up to Rs 500 per acre against unseasonal rainfall. Highly customised as per local weather data, the KAVACH will transfer payouts directly to a farmer’s bank account if rainfall breaches a pre-set limit. The farmers would not need to intimate for claims. Instead, the payouts will be automatically triggered based on the IMD weather data.

Dhruv Sawhney, Business Head and COO, nurture.farm said, “Offering KAVACH is an incremental step towards enhancing farmer resilience. Through this service, we are nudging a behavioural change in farmers by encouraging them towards embracing financial protection tools. Since every season, every region faces weather-related calamities, we wish to cover our farmers against such weather-related adversities. Through KAVACH, we have defined the parameters of cash out so that farmers will benefit based on localised weather. The automatic payouts, which happen timely within a week of the rainfall breach, will be a gamechanger. We wish to extend this to 3,00,000 farmers this year.”

Within three weeks of its launch, more than 1,21,000 KAVACH have been availed by 30,000+ farmers across nine states, covering 280 districts.

KAVACH is weather-based financial protection for farmersLeading

The fund will be used to strengthen supply chain, invest in cutting-edge tech, add product categories

Agri-tech startup, Otipy (operated by Crofarm Agriproducts), India’s first community group buying platform for fresh produce, raised Rs 235 crores ($32 million) in its Series B round led by Westbridge Capital. Existing investors SIG and Omidyar Network India also participated in the round. These fresh funds have come in six months for Otipy, after its series A funding of Rs 76 crores ($10.2 million).

Varun Khurana, Founder & CEO, Otipy said, “The series B round of funding will support us as we expand to new pin codes, strengthen our supply chain, invest in cutting-edge tech, add product categories and accelerate our mission of making fresh, nutritious food accessible to all.”

The fund will be used to strengthen

Over 2,500 delegates from 100+ countries are expected to convene online for the 2-day virtual conference 

The ICTforAg 2022 conference will take place virtually on March 9-10, 2022, and convene leading stakeholders from the agri-tech and agri-food ecosystems across low- and middle-income countries (LMICs). Sponsored by Feed the Future and the German Federal Ministry for Economic Cooperation and Development (BMZ) through the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), ICTforAg 2022 is implemented by DAI and Intellecap.

The virtual conference will bring together global leaders, top experts from the private and corporate sector, representatives from governments, researchers and academics, stakeholders from the social sector, entrepreneurs and investors, and farmers to strengthen the digital agriculture ecosystem and catalyse partnerships that unlock ground-breaking solutions.

The conference will feature 100+ eminent speakers, including keynote speaker Max Cuvellier, Head of Mobile for Development at GSMA; Dr Agnes Kalibata, President of Alliance for a Green Revolution in Africa (AGRA); Beth Crawford, Director, Office of Strategy, Programme and Budget (OSP) at FAO; Daron Acemoglu, Professor at MIT; Kunal Prasad, Co-Founder and COO at CropIn Technologies; Matthias Berninger, EVP, Public Affairs, Science, Sustainability & HSE at Bayer; Mike Michener, Deputy Assistant Administrator at USAID; Richard Choularton, Director of Agriculture & Economic Growth at Tetra Tech; Tim Hammerich, Creator of Future of Agriculture weekly podcast; Vineet Durani, Director, Microsoft Cloud for Industry (Agri-Food) at Microsoft Corporation; and many more.

Kyriacos Koupparis, Head of Frontier Innovations at the World Food Programme’s Innovation Accelerator said “Digital technology has transformed every aspect of our lives, from the way we work to how we produce and consume. ICTforAg 2022 is a key catalyst in the digital transformation of the agri-food system as it brings together innovators, practitioners, local stakeholders, experts, and thought leaders to take forward solutions that work and bring them to scale.”

The conference will convene over 2,500 delegates from 100+ countries across 21 knowledge-sharing sessions focusing on four cross-cutting themes – Locally Led Development, Climate, Digital Inclusion, and Digital & Data Sovereignty. ICTforAg 2022 will for the first time host a tech showcase with 30 ground-breaking agtech enterprises from around the globe, and is bringing together farmers who have benefitted from the use of ICT in four unique social sessions aimed at promoting a strong global community of agriculturists.

ICTforAg 2022 is proud to be collaborating with Tetra Tech as a Featured Session Partner to focus on the potential impact of advanced analytics for smallholder farmers, as well as to be working with like-minded organizations including Bayer Crop Science, Food and Agriculture Organization of the United Nations (FAO), GSMA, IDH – The Sustainable Trade Initiative, NASA, Solidaridad, and The World Bank, among others, to co-create insightful sessions.

Over 2,500 delegates from 100+ countries are

In the last few years food grain production in India has quadrupled and there has, thus, been a substantial increase in available food-grain per capita. Yet, the food grain export industry is struggling with issues such as rejection of consignments by 27 European countries due to pesticide residue. Crop yields in India are still just 30 per cent to 60 per cent of the best sustainable crop yields achievable in the farms of developed and other developing countries. Clearly, it is time for change. India needs to respond to long-standing issues and challenges to make food grain production more profitable. In such a situation agri-tech startups play a very crucial role to validate the quality of food grains. However, the million dollar question is: ‘How, exactly, can startups make food grain production profitable?

A significant part of our agricultural growth evolves through application of new technologies. The use of innovative technology is necessary to meet the forecasted demand in a sustainable manner and move Indian agriculture along the path of growth.

Strengthening food crop processing
Food crops form an essential part of the diet of humans. During their production, harvesting, post-harvest handling and storage, strategies are needed and technologies must be applied to ensure the food safety of food crops destined either for consumption as minimally-processed products or for use as components in manufactured food products. Cumulative effects of technology over the next decade will change the face of agriculture.

Stating the steps to strengthen food crop processing and procurement, Anand Chandra, Executive Director & Co-Founder, Arya.ag, said, “Farmer Producer Organisations (FPOs) play an essential role in the overall development of the farming community. They help in developing capabilities of farmers by building knowledge and skills. Involving FPOs in the distribution of key insights such as which fungible goods to produce and how they must be harvested can go a long way in strengthening our capacities. Another crucial intervention in procurement is building and strengthening networks so we can buy directly from the farmers. FPOs can become the aggregators and assist in smooth and seamless flow of produce from farm to processor. Some levels of processing can be made possible right at the farm gates such as like grading and sorting and some amount of sieving, improving returns for the farmers.”

He added, “Though grading and sorting can easily be moved to the farm gates, FPOS may find secondary levels of processing challenging. This is where startups can play a crucial role. By enabling a farm level processing units and systems, startups can create capabilities within the farm community with ease and empower them with better returns. These interventions can start with specific commodities and with success grow wider and deeper.”


Validating food grain quality

In the current grain-handling scenario, grain type and quality are identified manually by visual inspection which is tedious and not accurate. There is a need for the growth of an accurate and objective system for quality determination of food grains.

Many agri-tech startups are working towards introducing new technologies for grain type identification and analysis of rice quality (i.e., Basmati, Boiled and Delhi) and grade (i.e., grade 1, grade 2, and grade 3) using Neural Networks.

Navneet Ravikar, Chairman & Managing Director, Leads Connect Services, said, “Farmers, in general, need to understand the quality of the food grains. For this, agri-tech startups should be promoted so that we can increase the testing of the product and compare it with export quality standards.”

He added, “Currently, we are working on getting the yield estimation done in line with the government initiatives. The plan is to test at least 4 samples per gram panchayat to understand their quality. By doing this, we can categorise the food grains per gram panchayat. So, if a buyer wants a particular quality of grains, then he can directly connect with the gram panchayat providing it. Technology sits at the core of making agriculture profitable. We use drones, satellite to assess the land suitability for crops and give advisory to the farmers accordingly.”

Post-harvest revolution
With the country’s food grain production increasing, Prime Minister Narendra Modi has given attention to the food processing sector. While addressing a webinar on budget provisions for the farm sector, Modi stated, “There is a need for post-harvest revolution or food processing revolution, and value additions.” Modi highlighted that the food processing sector needs to be developed at a faster pace and that participation of farmers as well as public-private partnerships need to be increased to bring about the food processing revolution.
He also stressed about the need to encourage agricultural startups, saying they have performed well during the pandemic.


Harabaag
With PM Narendra Modi encouraging the post-harvest revolution, many agri-based startups have come forward with technologies for post-harvest management. Mumbai-based Harabaag is one such startup which organises the post-harvest supply chain using micro-level crop data. It is creating an online platform where all agriculture stakeholders will be able to discover, evaluate and connect with each other. The agri-tech startup claims to have captured crop data from nearly 120,000 farmers in two years. Furthermore, the startup captures farmers’ basic crop data – types of crops grown, fertilisers and inputs in each crop, quantities grown and sent to mandis, etc.

Arya.ag
Another startup that is bridging the gap in the post-harvest-agri transactions is Arya. India’s largest integrated grain commerce platform, Arya.ag, has recently announced the close of its Series C round, having raised $60 million in a mix of equity and debt. The startup connects sellers and buyers of agri produce, providing complete assurance on quantity, quality and payments. The platform eliminates distress sales of farmers’ produce by enabling farmgate storage and seamless finance options, offering farmers the freedom of when and whom to sell to.

Commenting on the growth of the startup, Chattanathan Devarajan, Arya’s co-founder, said, “We have visibility on grains worth over $2 billion on the Arya platform, and this number is growing rapidly as we gather data from warehouses around the country. This funding round will help us gain market share for our core offerings and add more services to consolidate our position as India’s most trusted platform in agriculture. We believe that these partnerships, old and new, are an endorsement of Arya’s strength to drive penetration and lead transformation within the sector.”

Sustaining agri growth with tech
From artificial intelligence, block chain, machine learning, data analytics, robotics, supply chain excellence to post-harvest management the digital applications have enabled startups to spring up with offerings. The only question that arises is whether our existing strategies adequately prioritise the key elements that have the potential to bring prosperity to farmers by providing cost-reducing solutions and achieving desired growth in future.

Indian startups are changing the face of agriculture in small,yet meaningful ways, where technology alone plays the most important role. With the implementation of proper strategies and technologies, the startups can help in strengthening food crop processing.

Pooja Yadav
pooja.yadav@mmactiv.com

In the last few years food grain