Crafted with high-quality Australian oats, the new product offers a clean-label, lactose-free alternative for health-conscious Indian consumers

Country Delight, the rapidly expanding brand known for delivering fresh dairy and kitchen essentials, has officially launched its first plant-based offering — an all-new Oats Beverage made from high-quality Australian oats. With no added sugars, preservatives, or chemical additives, the beverage is designed to cater to the growing demand for clean, nutritious, and allergen-friendly alternatives in Indian households.

India, where a significant portion of the population is lactose intolerant, has long needed affordable, digestible dairy alternatives. Country Delight’s Oats Beverage answers that need with a smooth, flavorful profile that’s naturally lactose-free and gentle on the digestive system. Free from common allergens like soy and nuts, the drink is produced in a strictly allergen-controlled facility, offering a safe option for individuals with dietary sensitivities.

The beverage also delivers meaningful nutritional value — rich in soluble fiber like beta-glucan, which supports gut health and smoother digestion. It is crafted from a minimal list of ingredients, including oats and chia, and is free from artificial sweeteners and preservatives. Unlike many processed plant-based drinks, it promises a wholesome experience without compromising on taste or nutritional integrity.

Chakradhar Gade, CEO and Co-Founder of Country Delight, said the launch is in line with the company’s long-standing mission to support healthier living. “At Country Delight, we are constantly innovating to meet the evolving needs of our consumers. With the launch of the Oats Beverage, we aim to provide a nutritious, plant-based alternative without compromising on taste or quality. Our mission has always been to make India live better, and this product is another step towards offering wholesome, nutritious food choices.”

Having grown from a pure dairy brand into a full-stack provider of kitchen essentials, Country Delight continues to broaden its product portfolio with a sharp focus on freshness, quality, and health. The new oat-based beverage strengthens the brand’s position in the health and wellness segment, particularly among young, urban consumers who prioritize clean-label, nutrient-dense foods.

The Oats Beverage is priced at Rs 40 for a 400ml pack and will be available for direct order through the Country Delight app, bringing a convenient, better-for-you option to millions of Indian households seeking more from their everyday choices.