Amul will launch the dairy products in Spain and further plan expansion to other countries in Europe thus catering to the Indian diaspora and Asian population
Amul will enter the European market by the end of this month after launching its products in the US, GCMMF Managing Director Jayen S Mehta said on Monday. The Gujarat Cooperative Milk Marketing Federation (GCMMF) sells its dairy products under the popular Amul brand. “We will be launching milk, fresh products in Europe by the end of this month,” he said at the annual convocation of Indian Institute of Foreign Trade (IIFT) here.
The company will launch the products in Spain first and then look at expanding to other countries in Europe.
“Try to create a market opportunity for us,” Mehta said adding that milk is a source of livelihood for more than 10 crore families in the country and most of the producers are small and marginal farmers. India allows the import of dairy goods at a 30 per cent duty.
Amul has a turnover of Rs 80,000 crore and is now ranked as the strongest dairy and food brand globally, owned by 36 lakh farmers, he claimed.
In March, GCMMF launched four variants of milk in the US market to cater to the Indian diaspora and Asian population.
