CSC will serve as a pivotal distribution channel, leveraging its extensive network of around 6 lakh Common Service Centres (CSCs) spread across the nation.
In view of widening the reach of AIC’s innovative cattle insurance product- “Sampoorna Pashudhan Kawach”, the Company has entered into a strategic partnership by signing an MoU with CSC e-Governance Services India Ltd. (CSC) which is a government-owned entity facilitating digital access to various services across rural India. Agriculture Insurance Company has partnered with CSC e-Governance Services India Ltd. to extend its livestock insurance product, Sampoorna Pashudhan Kawach, to rural farmers nationwide through CSC’s extensive digital network.
Sampoorna Pashudhan Kawach is a comprehensive insurance product tailored specifically for cattle farming, designed to safeguard farmers’ livestock against unforeseen risks. Through this memorandum of understanding, CSC will serve as a pivotal distribution channel, leveraging its extensive network of around 6 lakh Common Service Centres (CSCs) spread across the nation.
The signing ceremony held on May 16, 2024 at AIC Head Office, New Delhi was attended by Girija Subramanian, CMD, AIC, Sanjay Kumar Rakesh, MD & CEO, CSC e-Governance Services India Ltd., Dasarathi Singh, GM, AIC, Lalit Kharbanda, GM, AIC, Kumar Pushpendra, Vice President, CSC Insurance Services, K.V. Raman, GM, AIC & K.S. Jyothi, GM, AIC.
“This is a Landmark Agreement for both AIC & CSC, through CSC, AIC is going reach the Grass Root Levels, to the neediest farmers. Sampoorna Pashudhan Kawach through CSC would ensure market penetration up to individual households. Going forward the Tie Up shall be covering AIC’s other Products like Saral Krishi Bima, Sampoorna Ritu Kavach, Aquaculture Crop Insurance, Sinchai Pranali Bima etc. The whole process from Enrolment, Claim Assessment and Policy Servicing shall be system enabled from end to end. This tie-up would reaffirm AICs commitment towards the rural masses and ensure seamless service delivery maintaining the highest professional standards.” said Girija Subramanian Chairperson and Managing Director, AIC.
“Livestock insurance in India is a crucial aspect of agricultural risk management, particularly for farmers who depend on livestock for their livelihoods. Despite government initiatives, there are challenges in the implementation of livestock insurance schemes in India. These include issues related to awareness among farmers and the availability of veterinary services in rural areas. Limited access to veterinary services and infrastructure in rural areas affects the quality of healthcare for livestock. Many farmers, especially in rural areas, lack awareness about the benefits of livestock insurance and how it can protect their livelihoods. The partnership between AIC and CSC will mitigate these challenges and empower farmers in the remotest corners of the country.” said Sanjay Kumar Rakesh, MD & CEO, CSC e-Governance Services India Ltd.
