‘Taste of India’ campaign organized in Bangkok
In a bid to boost the export potential of India’s agricultural and processed food products exports, Agricultural and Processed Food Products Export (APEDA) had organised a Virtual Buyer Seller Meet (BSM), in association with the Indian Embassy in Thailand, on December 21, 2020. The meet brought together key stakeholders from the respective Governments and trade on a common platform for strengthening strategic cooperation between India and Thailand in Agri Food Sector.
This Virtual-BSM with Thailand is the 13th in the series of such events organized by APEDA with various countries.
During the Virtual-BSM, presentations were made by of Trade Associations from India on potential product for exports to Thailand such as grapes, pomegranate, vegetable, Dairy Products and other Ready to Eat products. The Thailand Trade Associations and importers explained their requirement or standards for agri imports from India.
The Virtual BSM was followed by a ‘Taste of India’ Campaign in Bangkok. Indian grapes, pomegranate, pomegranate arils, vegetable, Dairy Products and other Ready to Eat products were sent by APEDA and same were displayed. Wet Sampling of Basmati Rice Biryani, fresh grapes and pomegranate have also been organized during the Taste of India Campaign.
APEDA took a lead to organize Virtual BSM to provide a platform to the exporters and importers of India and Thailand.
Ever since the COVID pandemic, there is an increased shift of focus towards the Middle East, South East, and Western trade partners by India for creating new opportunities for alliance in the agricultural and processed food sector.
