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The state government admitted in the Assembly that around 62 per cent of the existing cold storage in the state are non-function.

 

 

 

According to a written reply submitted by Agriculture and Farmers’ Empowerment Minister Arun Sahoo, there are 128 cold storages in the state of which 80 (62.5 per cent) are lying defunct. 

Sahoo also told the House that the state government has been extending its support to the growth of these cold storage units managed by private players. The minister boasted of the 55 per cent capital incentive given by the government for setting up of such centres up to Rs 220 lakh. 

The reply of the minister comes at a time when the cold storage operators are fumed at the government for not extending required support to the cold storage units and not agreeing to their long pending demands. The cold storage operators had recently staged agitation to press for fulfilment of their demands.

 The Cold Storage Association of Odisha claimed that the much hyped Potato Mission of the state government has failed and as a result the whole cold storage system has come to the verge collapse.

 

 

 

 

 

 

The state government admitted in the Assembly

MM Activ Sci Tech Communications brings out another publication for its viewers- AgroSpectrum- ‘Envisaging Future- Updating Present’ at the 11th edition of Agrovision:  India’s Premier Agri Summit on 22nd November 2019.

As you are aware that MM Activ Sci-Tech Communications, an Integrated Media Organization is committed to create brands that enable knowledge sharing and business collaboration across various areas of Science & Technology through its various key business verticals of Media, Events and Partnering since its inception. Over the years, MM Activ’s media division has been proved to be a Global Media Platform in order to facilitate businesses for relevant industry verticals.

It has a proven track record of publishing various B2B premium monthly magazines like NuFFooDS Spectrum; BioSpectrum India and BioSpectrum Asia since many years. These magazines also have a presence on digital and social media. NuFFooDS Spectrum deals with nutraceuticals, functional foods, dietary supplements, health foods and food processing. BioSpectrum deals with life & health sciences, pharma & biopharma, MedTech and healthcare sectors.

The agriculture sector is one of the mainstays of the Indian economy. New age farming practices are at the centre stage for all agricultural reforms. However the Indian market is quiet nascent amounting to only 0.66 billion. There are several key issues to be addressed right from doubling farmer’s income, to structural reforms to make it a profitable business. Innovation is the key to give a new lease of life to the Agriculture sector.

As Government of India has been focusing on promoting Agri-entrepreneurship & incubation of Agri start-ups and developing new business models in order to bring about a transformation in this sector, we take immense pleasure to inform you that the inaugural Print issue of our premium Agriculture B2B magazine AgroSpectrum” has been planned to be launched in Nov 2019.

The magazine will provide informative articles for Agri business, latest reports, case studies, new emerging trends and in-depth analysis on key issues of national and international importance in agriculture and high-end farming industry.

The magazine will be officially unveiled during Agro Vision 2019, India’s Premier Agri Summit, which is scheduled to be held from 22-25 November, 2019 at Reshimbagh Ground, Nagpur, Maharashtra. The copies will be distributed to most of the key participants & visitors of the event.

Its integrated B2B digital media platform agrospectrumindia.com has already been uniquely positioned as a specialized online portal for the Agriculture Industry and has been receiving excellent page views and hits. A veteran in the field of agriculture, Prof (Dr) C D Mayee, former Chairman of Agriculture Scientists Recruitment Board, New Delhi, is the advisor for the digital platform.

Theme for Inaugural Issue

The theme of the special print issue is ‘Doubling Farmers’ income; Agri-business indicators for success’. All the articles will be woven around this theme.

Coverage on Key issues of different Verticals

The magazine will also analyze sectoral issues involving new age farming, farm mechanization, seeds, fertilizers, high-tech agriculture, Agri Biotechnology, Contract Farming, farm credit, Crop protection, Corp processing, agribusiness, research and extension, marketing, etc.

Reaching out to Key readers & target groups

AgroSpectrum will be widely circulated to most of the professionals of agriculture industry, Agri equipment manufacturers, seeds Producers, policymakers, Govt. officials, industry associations, Research & Academic institutions, Banks, financial and rural institutions, Insurance companies, agriculture experts and other stake-holders in the agriculture sector.

 AgroSpectrum

  • AgroSpectrumIndia provides a unique B2B platform to disseminate advertisers’ message, showcase their products, services, achievements, future activities, partnership/expansion plans or financial results to their core audience.
  • AgroSpectrumIndia is the best medium to generate business leads, offer solutions and seek collaborations in the Agro and allied industry.
  • AgroSpectrumIndia gives an opportunity to engage with discerning professionals in the industry.
  • AgroSpectrumIndia has unmatched reach among decision-makers, top management, analysts, experts, policymakers, regulators and influencers.

View Launch Issue – http://www.agrospectrumindia.com/e-magazine-request

 

 

MM Activ Sci Tech Communications brings out

The MoU renewal takes place at the Bengaluru Tech Summit

Karnataka Hague Innovation corridor Memorandum of Understanding (MoU) has been signed between The City of Hague and the Government of Karnataka (GoK), for collaboration in fields of healthcare, agritech to name a few.

The MoU will focus on identifying partnerships for tech innovation, startup exchanges and nurturing talent on both sides. This partnership has been already ongoing for a few years in the areas of cybersecurity, healthcare and startups.

This time the area of agri-tech has been added to the list. “We are inded delighted to see our partnership deepen with The Hague. This MoU’s renewal is a result of efforts from both the sides to set up an ecosystem to promote innovation”, shared Ramanna Reddy, Additional Chief Secretary, Dept of IT, BT, GoK.

The MoU was signed in the presence of the Deputy Mayor of The Hague, the Netherlands, Saskia Bruines.

The MoU renewal takes place at the

America’s favorite grocer first in North America to offer the innovative vertical farming solution

The Kroger Co. the largest grocery retailer, and Infarm, the world’s fastest growing urban farming network, have announced a partnership that will bring modular living produce farms to North America, delivering produce picked so fresh you can see the roots. The partnership between Kroger and Infarm marks the first-of-its-kind in the United States.

The living produce farms will launch this month at two of the 15 stores planned at QFC – a Kroger banner – at locations in Bellevue and Kirkland, Washington. Using hydroponic technology, the produce will grow on site at the participating QFC stores, removing the need for extended transportation and storage and producing a more eco-conscious product. The farms are designed to scale and will provide shoppers the freshest and most sustainable living produce options available.

“Kroger believes that everyone deserves to have access to fresh, affordable and delicious food, no matter who you are, how you shop or what you like to eat,” said Suzy Monford, Kroger’s group vice president of fresh. “Our partnership with Infarm allows us to innovate by combining ground-breaking in-store farming technology with our passion for fresh, local produce and ecological sourcing. Kroger is excited to be first to market and offer the best of the season, and we’re proud to lead the U.S. on this journey.”

“We want to make fresh, pure, tasty and nutritious produce available and affordable for everyone,” said Erez Galonska, CEO and co-founder at Infarm. “Kroger’s commitment to innovation, quality and flavor makes them the perfect partner with which to launch our business in the United States and for the first time in North America.”

Kroger’s partnership with Infarm is a model of innovation in the grocery industry, as the retailer has fully invested in its Zero Hunger | Zero Waste social impact plan that aims to end hunger in local communities and eliminate waste across the company by 2025.

America’s favorite grocer first in North America

NABARD still has headroom to raise about Rs 35,000 crore from the market to fund its business growth and also support various agricultural and rural development schemes of the government

 

NABARD still has headroom to raise about Rs 35,000 crore from the market during the remaining months of the current fiscal to fund its business growth and also support various agricultural and rural development schemes of the government, said a top official of NABARD.

Harsh Kumar Bhanwala,  Chairman of NABARD said, “So far we have raised Rs 20,000 crore and remaining Rs 35,000 crore can be raised depending on demand and requirement”. This includes Extra Budgetary Resources (EBR) borrowing for various flagship schemes of the government, he added.

The National Bank for Agriculture and Rural Development (NABARD) raises funds through long term bonds, usually of 10-15 years tenures.As per reports, NABARD raised a total of Rs 56,069 crore through non-convertible debentures last financial year, of which Rs 33,169 crore was for government schemes and the remaining for the organization’s own funding requirements. In 2018-19, NABARD’s loan portfolio grew nearly 22 percent to Rs 4.32 lakh crore. Assets under management of the bank were at Rs 4.87 lakh crore at the end of March 2019, up 20 percent since March 2018.

NABARD has financed some of the major government schemes including Swachh Bharat Mission, Pradhan Mantri Awas Yojana, and Pradhan Mantri Krishi Sinchai Yojana.

Moreover, NABARD’s Self Help Group – Bank Linkage Programme (SHG-BLP), benefiting millions of rural women, will soon move to a digital platform that will revolutionize lending to women SHGs, Bhanwala added.

NABARD still has headroom to raise about

The new Hybrid Harvesters, C20 and C22 will be part of Sampo’s popular COMIA-series of Harvesters.

Sampo-Rosenlew the Finland-based manufacturer of high-quality combine harvesters and forestry machines showcased it’s first-ever Hybrid Double Rotary Combine Harvesters at Agritechnica 2019, Hannover. With cutting widths of up to 7.5m the new COMIA C20 and C22 are suitable for large and mid-sized farms and will feature in the Class 6 segment of combines, offering customers higher output with cost efficiency.

Jussi Malmi, Chief Executive Officer, Sampo-Rosenlew said, “Recognised for our harvesters by our customers and industry alike, we at Sampo are proud to showcase our newest combine harvesters at Agritechnica 2019. Our first-ever Hybrid Double Rotary Combine Harvesters, will deliver a huge improvement in capacity, retaining Sampo’s standards of compact machines, with efficiency in cost of operation. We expect the COMIA C20 & C22 to be popular among farmers in Europe, Russia, Central Asian Countries and Brazil.”

Both the new C20 and C22 feature a double rotary instead of traditional straw walker, to deliver significantly higher threshing capacities. The C20 is fitted with a single threshing cylinder and the C22 fitted with a pre-threshing cylinder. Both combines retain the same threshing drum width of 134 cm, as the COMIA C10 and C12 straw walker models. The C20 and C22 combines have a new cylinder variator, high capacity grain elevator and shaker shoe areas, putting the focus on the sieves and fan.

The new C20 and C22 are fitted with Sampo’s premium AVARA cab, designed and developed for easy, efficient, safe and long hours of work. Introduced in 2017, the AVARA cab is spacious, ergonomic and contemporary in style. The new C20 and C22 have been developed in Pori, Finland and tested in different regions across the globe.

Sampo continues to upgrade its outstandingly efficient COMIA C6, C8, C10 and C12 series of combine harvesters. The COMIA-series starting with 3.9m cutting widths provides exceptional value to small and mid-sized farms.


EU27 distribution


Sampo Rosenlew has evolved its go-to-market strategy for EU27 countries and will now market and distribute its combines under the Sampo badge directly in these countries. Sampo is confident that its wide range of combines comprising of the COMIA-series and VERRATO-series offer European farmers & channel partners a competitive range of products and business opportunities.

Sampo Rosenlew is manufacturer of combine harvesters since 1957. The company has delivered more than 50,000 combine harvesters to approximately 50 countries in the last 62 years. Its key market areas are the Nordic countries, Europe, North Africa and the Central Asian countries. More than 90 per cent of its products are exported.

The new Hybrid Harvesters, C20 and C22

The app is customised for the new markets so that the news, promotions, products and agronomic information provided are always relevant to users, becoming a working partner for customers.

 

 

FarmMate, the digital app specifically designed for farmers is now available in Africa and the Middle East with updated product information, agronomic advice and New Holland news tailored to the market.

 The digital application from New Holland Agriculture, FarmMate, was developed by the brand digital marketing team for farmers across three continents, Africa, Asia and Oceania, and it was first launched in key pilot markets such as Australia, Myanmar and Thailand, in March 2019. 

Over the past months, appreciation for the app has grown among the users, and it is now also available for the African and Middle Eastern markets. Designed for iOS and Android smartphones and tablets, the application aims to support African and Middle Eastern farmers in their daily activities with agronomic advice and useful tools. 

“FarmMate has the potential to become the New Holland farmers’ expert friend, offering valuable and detailed advice on how they can get the best from their fields and from the crops they are cultivating. The app is customised for African and Middle Eastern markets in the region, so that the news, promotions, products and agronomic information provided are always relevant to our users, becoming a true working partner for our customers,” New Holland Agriculture said in a statement. 

FarmMate users will find detailed information on New Holland’s equipment and how it can benefit their farming operations, as well as insights on farming practices, news and dedicated services that will improve their overall after-sales experience with the brand.

 

Intuitive Navigation

Navigation of the FarmMate app is intuitive and straightforward. The main menu offers four choices: Agronomy Tips, Products, Dealers and News. The app provides useful insights on successfully growing the most widespread crops in the user’s area, such as corn, potatoes, rice and wheat. Each crop is explained through a series of card collections organised according to the field operation – tillage, planting, harvesting, and so on. The suggestions and tips provided are constantly updated by the New Holland team, and illustrated with photos, graphics and videos.

 FarmMate also provides farmers with useful tools for their daily activities, such as a currency converter, details of promotions on spare parts and services available at their dealership, weather forecasts, and news about New Holland products and activities in their country.

The app is customised for the new

Mahindra & Mahindra showcased innovative precision farming solutions powered by advanced digital technologies at Agritechnica 2019 in Hannover, Germany.

 

 

Mahindra & Mahindra Ltd. (M&M), the world’s largest tractor manufacturer by volumes and a part of the USD 20.7 billion Mahindra Group, showcased innovative precision farming solutions powered by advanced digital technologies for the very first time, at Agritechnica 2019 in Hannover, Germany. 

On display are a Smart Fertilising Solution & a Smart Spraying Solution that translate the power of imagery analytics, artificial intelligence and machine learning into commercial benefits for the small landholder. 

Not just Farming, Transforming 

Accounting for 98% or over 550 million of the world’s agricultural holdings, small landholders with under 50 hectares of land play a critical role in farming. Highly vulnerable to the uncertainties of farming, they would benefit enormously from the transformative potential of digital technologies. However, the steep prices and high complexities of existing solutions that use these technologies make them unaffordable and inaccessible to smaller landholders.

 

’FaaS’ a new delivery model

To address this challenge, Mahindra is pioneering Farming as a Service (FaaS), a new delivery model that will provide solutions that are progressive, and at the same time affordable and accessible to these farmers. FaaS is holistic and will integrate agronomy advisory, mechanization services and high-tech digital solutions to offer farmers support across their full crop cycle. FaaS will provide small landholders access to knowledge and new age practices thus enabling them to improve productivity and profitability in a manner similar to large landholders.

Under FaaS, Mahindra is working on various farm centric solutions to help farmers with smaller landholdings reduce cost of cultivation, improve productivity and therefore income. 

Dr Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd. said, “With productivity and profitability as key issues of farmers, we at Mahindra want to champion the cause of the small landholding farmers globally, democratising technologies to make a difference in their lives and transform the way farming is done. We want to do this through the introduction of value adding technologies currently unaffordable and inaccessible to them. Our new precision farming initiatives showcased at Agritechnica are fine examples of our efforts in this direction.” 

To develop and deploy next-generation solutions that improve farmers’ outcomes, Mahindra is investing in future ready technologies to provide holistic and affordable offerings to the global farming community and is building technology skillsets beyond farm equipment (Farm Machinery & Tractors). Mahindra has partnered with global names in farm machinery and has strategically invested in agri and technology start-ups, to develop some of the best farming solutions at affordable prices. 

Mahindra’s eco-system of global innovation centres develop digital and mechanized solutions to transform the way small landholders farm, helping them achieve significantly better outcomes. 

Mahindra’s Centres of Excellence:

Japan – Rice Value Chain

Finland – Harvesters

Turkey – Farm Machinery

Canada & Switzerland – Precision Farming Solutions

India – Mechanization Solutions, Affordable IoT and Automation solutions

 

 

 

 

Mahindra & Mahindra showcased innovative precision

The total number of cattle in the country is 192.49 million in 2019 shows an increase of 0.8 per cent

 

Col. Dr Prof. A. M. Paturkar, 

Vice Chancellor, Maharashtra Animal & Fishery Sciences University, Nagpur

 

 It is time to restructure and revitalize the present institutional set-up in the livestock sector, enhance institution-level efficiency, and promote new institutional models to handle the emerging challenges in livestock sector development. The efforts should aim to promote and nurture the grass-root level participatory bodies all over the state as the organic link between the animal husbandry department and the smallholders.

The share of livestock in agricultural sector GDP growth has been increasing faster than the crop sector in the past decade because of the rising demand for livestock products propelled by income and population growth and urbanization. The livestock sector plays an important role in the socio-economic development of rural households. It contributes about 6 percent to the Gross Domestic Product and 25 percent to the Agricultural Gross Domestic Product. As per the 20th Livestock census, the total livestock population shows an increase of 4.6 per cent over the Livestock census 2012. Total Bovine population (Cattle, Buffalo, Mithun, and Yak) is 302.79 million in 2019 which shows an increase of 1.0 per cent over the previous census.

 The total number of cattle in the country is 192.49 million in 2019 showing an increase of 0.8 per cent. The female Cattle (Cows population) is increased by 18.0 per cent. The Indigenous/Non-descript female cattle population has increased by 10 per cent in 2019. The population of the total Exotic/Crossbred Cattle has increased by 26.9 per cent in 2019. There is a decline of 6 per cent in the total Indigenous (both descript and non-descript) Cattle population.

However, the pace of decline of the Indigenous Cattle population during 2012-2019 is much lesser as compared to 2007-12 which was about 9 per cent. The total buffaloes in the country are 109.85 million showing an increase of about 1.0 per cent over the previous Census. The total mulch animals (in-milk and dry) in cows and buffaloes is 125.34 million, an increase of 6.0 per cent. The total sheep in the country is 74.26 million in 2019, increased by 14.1 per cent over the previous Census. The Goat population in the country in 2019 is 148.88 million showing an increase of 10.1 per cent over the previous census. The total Pigs in the country is 9.06 Million in the current Census, which is declined by 12.03 per cent. The total Mithun in the country is 3.9 Lakh in 2019, which is increased by 30.0 per cent over the previous Census.

The total number of Yak in the country is 58,000 in 2019, which decreased by 24.67 per cent over the previous Census. The total Poultry in the country is 851.81 million in 2019, increased by 16.8 per cent. The total Backyard Poultry in the country is 317.07 million in 2019, increased by 45.8 per cent the total Commercial Poultry in the country is 534.74 million in 2019, increased by 4.5 per cent over the previous Census.

 

Global Animal food Market

The global market for animal-based food has been expanding rapidly. This sector now holds good export potential as its exports exceeded total imports significantly. The situation turned around during the early 1990s due to increasing exports of meat and meat products and a significant decline in imports of milk and milk products. The process of trade liberalization and the efforts made by the government in recent times have certainly boosted the country’s exports of livestock products to newer heights, which is visible from the increasing surplus of livestock trade earnings in recent years.

 

Challenges faced by the Livestock sector in India

Improving the productivity of farm animals is one of the major challenges. The average annual milk yield of Indian cattle is 1172 kg which is only about 50 per cent of the global average. The frequent outbreaks of diseases like Foot and Mouth Diseases, Black Quarter infection; Influenza, etc. continue to affect Livestock health and lowers productivity. India’s huge population of ruminants contributes to greenhouse gases emission. Reducing greenhouse gases through mitigation and adaptation strategies will be a major challenge. Crossbreeding of indigenous species with exotic stocks to enhance the genetic potential of different species has been successful only to a limited extent. Limited Artificial Insemination services owing to a deficiency in quality germplasm, infrastructure and technical manpower coupled with poor conception rate following artificial insemination have been the major impediments. After more than three decades of crossbreeding, the crossbred population is only 16.6 per cent in cattle, 21.5 per cent in pigs and 5.2 per cent in sheep. The sector will also come under significant adjustment pressure to the emerging market forces. Though globalization will create avenues for increased participation in international trade, stringent food safety, and quality norms would be required.

The livestock sector did not receive the policy and financial attention it deserved. The sector received only about 12 per cent of the total public expenditure on agriculture and allied sectors, which is disproportionately lesser than its contribution to agricultural GDP. The sector has been neglected by financial institutions. The share of livestock in the total agricultural credit has hardly ever exceeded 4% in the total (short-term, medium-term and long-term). The institutional mechanisms to protect animals against risk are not strong enough. Currently, only 6 per cent of the animal heads (excluding poultry) are provided insurance cover. Livestock extension has remained grossly neglected in the past.

Only about 5 per cent of the farm households in India access information on livestock technology. These indicate a sub-optimal outreach of the financial and information delivery systems. Livestock derives a major part of its energy requirement from agricultural by-products and residues. Hardly 5 per cent of the cropped area is utilized to grow fodder. India is a deficit in dry fodder by 11 per cent, green fodder by 35 per cent and concentrates feed by 28 per cent. The common grazing lands to have been deteriorating quantitatively and qualitatively.

 Access to markets is critical to speed up the commercialization of livestock production. Lack of access to markets may act as a disincentive to farmers to adopt improved technologies and quality inputs. Except for poultry products and to some extent for milk, markets for livestock and livestock products are underdeveloped, irregular, uncertain, and lack transparency. Further, these are often dominated by informal market intermediaries who exploit the producers.

Likewise, slaughtering facilities are inadequate. About half of the total meat production comes from un-registered, make-shift slaughterhouses. Marketing and transaction costs of livestock products are high taking 15-20 per cent of the sale price.

Other major challenges faced by the sector are inadequate availability of credit, poor access to organized markets, limited availability of quality breeding bulls, water sources depletion, deficiency of vaccines and vaccination set-up, diversion of feed and fodder ingredients for industrial use. 

 

A Way Forward

A sustained rise in per capita income and urbanization is fuelling rapid growth in demand for animal food products. Demand for animal food products is income elastic and low-income households with a rise in their income will spend more on them. Though urbanization would continue to be the main driver of demand growth, rural areas will not lag. Besides, the world trade in livestock products has also been increasing fast, implying opportunities for increasing exports. Livestock production has been growing faster than crop production and the momentum is likely to continue. The demand-driven growth in livestock production will enable millions of poor to escape the poverty trap, as the distribution of livestock is more equitable as compared to land. The poor have sufficient labor of low opportunity cost and are capable of producing at a lower cost. A growing livestock sector will also contribute towards women empowerment. Market opportunities due to the anticipated rise in demand for livestock products will provide an avenue for resource-poor farmers to increase production, improve their livelihoods, reduce malnutrition and thereby, contribute to the goal of overall poverty alleviation. However, there is a need to provide an enabling environment in which small producers can take advantage of the opportunities, overcome the challenges and meet the threats.

 

Need of linkage between production and market

Public spending in the livestock sector as a proportion of the value of the sector’s output has fallen considerably over the last two decades. This needs to be increased to re-energize the sector. Markets for live animals and their products are under-developed and dominated by informal traders who often exploit producers. The strengthening of linkages between production and markets through institutions such as co-operatives, producers’ associations, and contract farming is the need of the hour. Institutional support in terms of credit and insurance is meagre and needs to be strengthened. Further, the governments and industry should prepare producers for a quality-driven competition in the domestic as well as global market.

 

Eradication of Infectious diseases

Infectious diseases are a major burden on the farmers’ economy. The recently launched the National Animal Disease Control Programme (NADCP), aims at eradicating Foot and Mouth Disease (FMD) and brucellosis in livestock. The program aims to vaccinate over 500 million livestock heads, including cattle, buffalo, sheep, goats, and pigs, against FMD, and some 36 million female bovine calves annually against brucellosis. The program has received 100 per cent funding from the Centre, amounting to Rs 12,652 crore for five years until 2024, the release said. 

The NADCP aims to control these two diseases by 2025 and to eradicate them by 2030. The program relies heavily on the Information Network system for Animal Productivity & Health (INAPH), a Desktop / Android Tablet based field IT application that facilitates the capturing of real-time reliable data on Breeding, Nutrition and Health Services delivered at farmer’s doorstep. The system is developed by NDDB.

 

AI and Automation Systems

A lot of progress has been made in artificial intelligence and automation systems. The livestock farm automation system is the opportunity to tailor operations to the needs of each animal. This saves time, requires less labor, and improves product quality, increases production, efficiency, accuracy, and safety. As automation demands high installation and repair costs; hence is more suitable for commercial & institutional farms. But with increased usage, the prices will be driven down. With the automation of farms, livestock management is shifting from being an art to an application on a mobile device.

 

 Conclusion:

Policymakers in India are finally acknowledging a structural shift in the agriculture sector they have been noticing for a decade. Livestock now controls a quarter of the agriculture gross domestic product (GDP). The livestock sector is performing well in the manner of production, value addition, and export of dairy, fishery, wool, poultry, and other products. Apart from its performance, some threats also exist; we need to overcome them to grab the global market opportunities.

 

 

The total number of cattle in

The journey of Agrovision over the years has been remarkable and it has become one of “India’s Premier Agri Summit”.

The vision is to create a prosperous agrarian society where farmers are well informed about the latest practices and agriculture becomes a remunerative and attractive profession. Our focus this year will to bring latest technologies and products to the farmers. Keeping this in mind, the theme of the 11th Agrovision has been aptly chosen as “Smart Technologies for Sustainable Development”.

Agrovision is organized under the able guidance of its Chief Patron, Shri Nitin Gadkari, Hon’ble Minister for Road Transport & Highways; Micro, Small and Medium Enterprises, GoI and Dr. C. D. Mayee, Chairman – Advisory Council, Agrovision. Agrovision is supported by Ministry of Agriculture & Farmers Welfare, GoIMinistry of Micro, Small and Medium Enterprises, GoI, Govt. of Maharashtra,  Skill India, GoICrop Care Federation of India (CCFI)Croplife IndiaNational Small Industries Corporation (NSIC) and National Seeds Associations of India (NSAI)

New Initiatives in 11th Agrovision 

  • IT in Agriculture
  • Start-Ups in Agriculture 
  • International Pavilion
  • MSME Pavilion 

Agrovision is a great opportunity to connect with lakhs of farmers from the districts of Vidarbha and Marathwada in Maharashtra and adjoining districts of MP, Chhattisgarh, AP and even some from far away states like Haryana, UP, Bihar etc. This is a unique platform to interact with who’s who from the agriculture fraternity.

Impact of Agrovision in last 10 years

  • Dry land farming is shifting to horticulture
  • Farmers taking up new avenues like Dairy, Poultry and Fisheries
  • Increasing demand for new technologies by Agri community such as micro-irrigation, automation etc.
  • Market of farm mechanization expanded
  • Young students have developed more interest in Agriculture
  • Urban population has become more aware about Agriculture
  • Agri tourism is gaining momentum in Vidarbha
  • Agri-Business has seen considerable contribution from Women Entrepreneurs
  • Crop Diversification has seen immense growth
  • Larger number of Farmers have opted for Contract Farming to make farming more economical

Subscribe us on youtube channel here Agrovision

The journey of Agrovision over the years

Market research is the foundation block in successful sales, marketing, and decision making in the agricultural sector.

Decision making is always accompanied with uncertainties, and therefore, risks. Market research helps to reduce the level of uncertainty by taking facts, figures, and raw data and converting them into actionable information that is useful to you as a decision maker.

We provide market research services that are agribusiness focused. With decades of experience and strong insight and data support, we have helped countless clients achieved successful results.

We provide

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Database of farmer contacts

 

The largest global database of 1.5+ million farmer contacts.

 

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Global reach

We have capabilities in 26 countries.

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Workshops

We have workshops that aid clients in making sound decisions based on research findings.

 

What do you need to know? Speak to our team today.

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For a personal discussion, contact us:

Ankit Kankar
Manager- Product & Marketing Communication
News & Content  ( North America & Europe ) 
Media Branding & Digital Analytics 
Hand Held +91-9579069369 ( India)
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MM Activ Singapore Pte Ltd
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Market research is the foundation block in

Down to AgriBusiness Podcast

Down to Agribusiness is a regular podcast series launching with AgroSpectrum From January 2020  in which industry experts will be sharing their insights about what’s going on in the world of agriculture, food and related business sectors.

Every month we’ll be featuring different experts to speak about the subjects that matter to them and to you. Drawing on years of experience and contrasting geographical viewpoints, you’ll hear fresh perspectives on those key topics for agribusiness professionals.

Subscribe to receive new episodes by email You can also join the discussion on Twitter using #tuneintoAgrospectrum

Let’s get down to agribusiness!

Send your Podcast subscription request to digital@mmactiv.com 

For more information on podcast participation and to speak about the subjects that matters to them and to you .

Please write to our Podcast Host at below details .

www.agrospectrumindia.com

Email: ankit.kankar@mmactiv.com

 

Thanks & Regards,

Ankit Kankar
Manager- Product & Marketing Communication
News & Content  ( North America & Europe ) 
Media Branding & Digital Analytics 
Hand Held +91-9579069369 ( India)
(Singapore) +65 83094128  
Email: ankit.kankar@mmactiv.com
 
MM Activ Singapore Pte Ltd
MM Activ Sci-Tech Communications Pvt. Ltd.
 

 

Down to AgriBusiness PodcastDown to Agribusiness is

Join us for this webinar and learn about how agricultural supply chains must change to address climate change

First AgroSpectrum Editorial Webinar Annoucement

Date:  28 th Jan 2020
Time: 1:00 PM IST
 
Climate change is real, and human activity is a primary factor. In fact, today’s food supply chain creates about 13.7 billion metric tons of carbon dioxide per year, which accounts for about a quarter of all greenhouse gas emissions from human activity. Farming is the dominant source, representing 61 percent of food production emissions. But there is hope for change.
 
In this webinar we will learn how agricultural carbon sequestration happens, and policy shifts needed to incentivize farmers to adapt and make this a reality.
 
Register yourself at digital@mmactiv 
 
 
 
 
For more information , Please contact our Webcast Host 
 

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The Totagars’ Cooperative Sale Society Ltd at Sirsi in Uttara Kannada district has launched an oil cake-based organic fertilizer

The Totagars’ Cooperative Sale Society (TSS) Ltd at Sirsi in Uttara Kannada district has launched a new organic fertilizer product in the market.  Ravish Hegde, General Manager of TSS Ltd, informed about the organic fertilizer that, “TSS Annapurna’, the second organic fertilizer product from the cooperative, is an oil cake-based fertilizer and is being marketed by the cooperative under its own brand. ”

‘TSS Annapurna’ helps in the growth of Trichoderma. It is suitable for arecanut, pepper and banana plantations. The 96-year-old cooperative has around 30,000 members. The product is being marketed in 30-kg bags. 
To a query on the targets for the new product, he said TSS is planning to market around 25,000 bags of ‘TSS Annapurna’ this year, as the farmers need to get adjusted to this new product.  He said the cooperative is targeting to market around 75,000 bags from the next financial year.

Hegde said TSS started marketing organic fertilizers under its own brand in 2015-16 with the launch of ‘TSS Green Gold’. Sugarcane press mud is the base for ‘TSS Green Gold’. Press mud is a by-product of sugar industry, and it is obtained after processing the sugarcane in the factories, he said.

The company stated that ‘TSS Green Gold’ is being marketed in 50-kg bags. The cooperative sold around 1 lakh bags of this product in 2018-19. 
Besides this, TSS also markets a chemical fertilizer – ‘TSS Krishi Mitra’ – under its own brand name. This granulated fertilizer mixture has NPK in the ratio of 14:06:21, Hegde told that around 20,000 bags of this fertilizer is being marketed by the cooperative. TSS Ltd deals in the procurement and marketing of agri products such as arecanut and pepper. 

 

The Totagars’ Cooperative Sale Society Ltd at