With no added sugar and perfected through extensive global and local testing, Amstel Grande achieved top scores in blind tastings, setting a new standard in premium beer, making it an exciting choice for discerning beer lovers
United Breweries Limited (UBL) announced the launch of its iconic premium beer brand, Amstel Grande, in India. The grand unveiling took place at an immersive event in Mumbai, where the entire theme transported attendees to the streets of Amsterdam. With this launch, UBL introduces a new era of premium beers in India, combining brewing excellence with over 150 years of heritage from Amsterdam.
Amstel Grande promises to offer Indian consumers an unparalleled beer experience, thanks to its secret ingredient: time. The beer is slow brewed and matured longer, allowing its flavors to fully develop, resulting in a rich, smooth taste. Crafted using the finest quality barley, unique Dutch yeast, and carefully selected hops, each sip of Amstel Grande is a testament to the brand’s unwavering commitment to quality. This premium brew reflects Amstel’s commitment to quality and its philosophy of being ‘Brewed for Bonding,’ creating moments for connection and celebration among friends.
Amstel Grande arrives in India after a carefully curated journey, crafted specifically to match Indian tastes. United Breweries views Amstel Grande as a flagship initiative in the premium beer segment for the coming years. Developed locally in India, this launch meets the demand for a premium strong beer with global appeal and international quality, globally inspired, locally brewed. The packaging, designed with young, premium beer enthusiasts in mind, reflects the beer’s Amsterdam roots with illustrations of iconic Dutch architecture and scenic canals, capturing the charm of Amsterdam in every bottle.
Amstel Grande is now available in Maharashtra, with plans for expansion to other states in the near future. Amstel Grande is competitively priced at INR 160 for 330ml bottle, INR 195 for 500ml can and INR 250 for 650 ml bottle and readily available at leading outlets across Maharashtra.
