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HomePosts Tagged "Superplum"
Agribusiness, Company News, Finance, Funding, India, Start ups

The funding round was led by the company’s incoming chairman, Erik Ragatz, former Partner and current Senior Advisor of Hellman & Friedman.

Agritech startup, Superplum, revolutionising the fresh fruit supply chain announced that the company has raised $15 million in its Series A funding round to expand its business. The funding round was led by the company’s incoming chairman, Erik Ragatz, former Partner and current Senior Advisor of Hellman & Friedman. Ragatz joins a group of existing investors, including Mark Siegel, Dan Rose, Steve Jurvetson, Rick Kimball, Binny Bansal, and Kabir Misra.

Shobhit Gupta, Co-founder and CEO of Superplum emphasised the importance of technology and investment in transforming India’s fresh fruit supply chain. He said, “The rapidly developing Indian consumer market is becoming increasingly demanding. While India has achieved significant progress in several areas, fresh food still lacks technology and investment.”

Erik Ragatz, Superplum’s new Chairman, expressed his confidence in the startup’s vision. He said, “Superplum is a hugely disruptive player in existing Indian produce markets and has the opportunity to create an incredibly valuable enterprise.”

Apart from selling through Amazon Fresh, Zepto, Swiggy, and Blinkit, the startup also sells its products through major retail chains like Spar, Metro, Lulu, Modern Bazaar, More, and Trent, as well as hundreds of neighbourhood stores in Delhi NCR and Bengaluru.

The startup recently began marketing its branded, traceable products globally. With a world-class supply chain, Superplum sees significant opportunities for premium Indian mangos, litchis, and other tropical fruits.

Founded in 2019, Superplum has developed a direct-from-farm supply chain utilizing proprietary technology and cold-chain infrastructure to fundamentally improve how fresh produce is grown and brought to market. The startup offers a variety of fruits, including mangoes, litchis, apples, grapes, cherries, and plums. Superplum’s vertically integrated cold chain technology extends shelf life and enhances fruit quality, expanding availability across India while reducing food waste and improving farmer incomes. Currently, it works with farmers across 22 Indian states, operating modern sourcing and supply chains for 25 fruits throughout the year.

The funding round was led by the

Agro chems – Pesticides, Agrotech, Company News, India

The sustainable crop protection model will be implemented in UP, Bihar, Maharashtra, Karnataka and further expanding pan-India from season to season.

Bayer, a global enterprise with core competencies in the life science fields of agriculture and healthcare has signed a Memorandum of Understanding (MoU) with Superplum, an agri-tech start-up building a digitised farm-to-customer traceable supply chain. This collaboration aims to build and implement a sustainable crop protection model for fruit growers based in UP, Bihar, Maharashtra, Karnataka and expand further to other states from season to season. Over three years, the program aims to benefit 15 thousand smallholder farmers in India by delivering definable economic benefits to all stakeholders. 

As part of the collaboration, Bayer will provide support for domestic and export compliance, implementation of a product schedule to ensure improvement in quality and productivity of the produce, helping in achieving incremental growth in the farmer’s income. Bayer will also focus on developing crop protection packages for fruit crops and training farmers in implementation of these practices. To make it easier to track the farmer’s progress, they will be provided with a passport, to record the crop management practices being realized. Superplum provides consumers full traceability through its scannable QR code and will work on incorporating the information from farmers in its own supply chain.

Superplum’s partnership with Bayer CropScience Limited will focus on guiding partner farmers toward better fruit quality and providing advisory to increase productivity of the produce. They will also ensure proper implementation of crop protection management practices as developed by Bayer. Superplum deploys science and technology to increase the shelf life of the range of fruits through a proprietary multi-faceted approach. Their unique IoT-driven Fresherator, a cold-chain transport system that carries fruit in an environment that can be remotely monitored and controlled, helps reduce wastage and increases the shelf life of the produce without the need for expensive temperature-controlled transport.

Speaking on the partnership, D Narain, President, South Asia, and Global Head of Smallholder Farming for Bayer, said, “Nutritional security along with food security is a critical national and global imperative for the growing population. To this effect, Bayer has launched a global ‘Nutrient Gap Initiative’ that aims to expand access to essential nutrients to 50 million people in underserved communities by 2030. However, we do recognize that to achieve this at scale a collaborative ecosystem is required and to further this critical agenda we are happy to partner with Superplum to create a holistic ecosystem that will help improve fruit growers’ incomes by sustainably enhancing market linkages and ensuring healthy produce for the end consumers.”

During partnership event, Shobhit Gupta, Director and CEO, Superplum said, “Our focus has been on improving consumer choices for fresh produce by providing a fully traceable and MRL tested alternative. With our modern supply chain, we provide full traceability to consumers. With our joint efforts in the field and a technology first approach we will be able to provide full transparency to consumers as well as farmers. Improved practices of post-harvest technology and digital managed supply chain will help to reduce wastages and increase income to farmers.”

The sustainable crop protection model will be

Agrotech, Company News, Horticulture, India, Packaging & Labelling, Start ups, Supply Chain, Sustainability

Superplum has now announced eco-friendly packaging with zero plastic for their farm-fresh grapes

Superplum, a Noida-based startup, is providing consumers with safe-to-eat grapes that are tested for pesticides. Farm practices and growing methods are analysed before harvesting, and grapes are then tested by NABL-accredited labs to ensure food safety.

Superplum is committed to promoting transparency with customers by allowing them to view these pesticide test reports by scanning the QR code on their packaging. This gives customers information about where their grapes were grown and which farmer produced them and even offers them the opportunity to reward the farmer with a bonus payment. 

In an effort to improve sustainability, Superplum has now announced eco-friendly packaging with zero plastic for their farm-fresh grapes. With Indians consuming grapes in millions of plastic packs, this small change can help reduce our ecological footprint. Consumers will not only eat healthier, but they can also help contribute positively to the environment.

Superplum’s fresh grapes in their all-new eco-friendly packaging are now available online and in Delhi, NCR and Bengaluru stores.

The fresh produce industry in India has been long plagued by high levels of pesticides in grapes. While India has become one of the world’s largest table grape exporters by following global standards for pesticide residues, most Indian consumers have to consume grapes with high contaminant levels in their own country.

Superplum has now announced eco-friendly packaging with

Agrotech, E-commerce, Horticulture, India, Start ups, Supply Chain

Consumers can view pesticide test reports for Superplum fruits and see the actual farm where their fruits were grown

Superplum, an agritech startup based out of Noida, recently launched a unique feature that allows consumers to scan a QR code and pay a bonus to the farmer who has grown the food they are eating. Consumers can already view pesticide test reports for Superplum fruits and see the actual farm where their fruits were grown.

All this is possible due to the company’s fully digitised and traceable supply chain that tracks every pack that the consumer receives. Superplum’s end-to-end digitised platform allows granular quality control and analysis of all products. The company works across 20 states and delivers over 20 fruits from the farm to retail stores. 

Shobhit Gupta, the CEO of Superplum, said, “From the outset, our system has been designed to benefit both consumers by getting better quality fruits and farmers by getting them a better share of consumer spending. We also work with farmers and support them to grow high-quality, safe fruits and reduce wastage through investment in cutting-edge technology and an innovative cold chain. If you love the fruits you are eating, it’s now easy to show your appreciation.”

Consumers can view pesticide test reports for

Supply Chain

Superplum employs science and technology to increase the shelf life of litchis through a proprietary multi-faceted approach

Superplum, an Indian Agritech company, has built the country’s first modern supply chain to deliver fresh litchis from farms in Muzzafarpur to all over the country. For the first time in India, litchis are being chilled, trimmed, cleaned and packed at the farm level to retain freshness. They are then transported using Superplum’s Fresherator, a proprietary IoT-based transport system that keeps the fruits fresh in an environment that can be remotely monitored and controlled.   

In the past, some litchis would go through a sulphitation process to increase their shelf life but this process made the fruit unfit to consume, due to which it has been banned in several countries. With a promise to deliver safe-to-eat fruits, Superplum employs science and technology to increase the shelf life of litchis through a proprietary multi-faceted approach. 

While these Muzzafarpur Litchis are currently being delivered to stores and homes in Delhi, Gurgaon, Noida and Bengaluru, the company plans to expand their delivery across the country and the world.

Superplum employs science and technology to increase