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RICH has been scouting for innovations in the agriculture sector and prepared a compendium with a list of start-ups and companies using emerging technologies to solve agriculture problems. Rashmi Pimpale, CEO, RICH reveals more about the initiatives in interaction with Agro Spectrum India

What will be the latest innovations in the agriculture sector from RICH?

Launched in 2017 by the Government of Telangana, Research and Innovation Circle of Hyderabad aims to solve complex local and national challenges by facilitating collaborative networks between diverse stakeholders of the research and innovation space. In 2021, RICH was appointed to lead the Science and Technology Cluster for Hyderabad under an initiative spearheaded by the Office of Principal Scientific Adviser (PSA) to the Government of India.

While RICH does not develop innovations by itself, its mandate is to act as an advisory platform for start-ups. However, we have supported innovators, start-ups, and researchers working on solving farming challenges. By fostering collaborations between various entities in the agriculture sector, we have tried to create a supportive ecosystem for innovators in the agri-tech space.

RICH has been scouting for innovations in the agriculture sector and prepared a compendium with a list of start-ups and companies using emerging technologies to solve agriculture problems. The compendium was submitted to the Office of Principal Scientific Adviser (PSA). In one of our latest projects with AgHub, the agri-innovation hub of Professor Jayashankar Telangana State Agricultural University (PJTSAU), we screened the compendium with the professors of PJTSAU to shortlist 21 emerging technology companies. We selected ten start-ups with impactful solutions for the first cohort. While our role was mainly to identify start-ups, PJTSAU’s role was to support them in conducting the field pilots for their technologies. So far, eight out of the ten shortlisted start-ups have completed their field trials, and we have been closely monitoring these pilots.

We are collaborating with the Dept. of Agriculture and the Emerging Technology Wing, Dept. of ITE&C, Govt. of Telangana, to implement a project titled “Emerging Technologies for Agricultural development”. The project is funded by the Ministry of Agriculture and Farmers Welfare, Govt. of India, under the National e-Governance Plan in Agriculture (NeGPA). As part of the implementation plan, we will demonstrate solutions using emerging technology to solve five farming challenges: crop monitoring, irrigation management, nutrient management, farm automation, and traceability. We have already started working with two start-ups, KrishiTantra and Aquastride, to demonstrate the on-ground deployability of nutrient management and irrigation management. Both the start-ups have completed their field pilots in the Maheshwaram Mandal block, Rangareddy district, Telangana and are ready for further deployment across the state.

How do you plan to create sustainable impact by developing indigenous solutions for the agri sector?

India has different agricultural ecosystems depending on the region, soil parameters, water availability, etc. One solution does not solve the challenges farmers face in all areas. Hence, traditional knowledge and indigenous solutions are required to find sustainable solutions to farming problems, one region at a time.

We continually partner with other organisations to work on indigenous solutions in the agriculture sector. Recently, we have started working with the United Nations Development Program (UNDP) in their Data for Policy project to develop data-driven climate-resilience policies in Telangana. To find solutions relevant to the agriculture space in the state, we are conducting field studies to understand the farmer’s issues, identify indigenous climate-resilient practices, and scale localised solutions with the potential to create a more considerable impact. We believe grassroots innovations have a higher potential to create a sustainable solution.

RICH has also initiated efforts to address the issues of dryland agriculture systems through dialogue with a wide spectrum of stakeholders and community outreach programmes.

RICH is spearheading the conversation around dryland agriculture. Tell us more about the initiative. 

India’s 68 per cent cultivated area is drylands, supporting 40% of farmers. It produces 44 per cent of our food requirements. In Telangana, 25.29 lakh hectares out of 53.15 lakh hectares of gross cropped area is irrigated. The rest are rainfed areas making dryland agriculture a prime focus for RICH.

Some of the significant challenges dryland farmers face are low yields and crop losses due to poor resilience to climate change, which has drastically affected this food system in the region. As part of our initiatives on dryland farming, we submitted a paper titled ‘Dryland Food Systems in Telangana’ at a Pre-Summit event for the United Nations Food Systems Summit. In this paper, we highlighted the challenges farmers face in India’s dryland agricultural ecosystem.

Before submitting the paper, we convened an online dialogue on the topic with relevant stakeholders, including those from the State and Central Government, researchers, farmers, innovators, and others. 

During this discussion, we identified the following challenges in the dryland ecosystems of Telangana:

• Irrigation Water supply: Farmers depend on rain-fed agriculture. In the absence of rainfall, it is essential to strategize for other possible irrigation methods.

• Genetic erosion: Farmers are experiencing an increased loss of local crop varieties.

• Local seed systems: Communities have weak storage systems and fail to preserve local seeds.

• Subsidies for locally cultivated seeds: Farmers purchase seeds every cropping season from the government at subsidised rates. There is a need to support local seed systems by extending subsidies to local seeds.

• Increase in pest population: Dryland crops are increasingly infested by pests and diseases. Mono-cropping has contributed to this surge.

• Lack of marketing infrastructure: Farmers need platforms to sell their produce in their villages and neighbouring areas.

• Loss of soil fertility, soil degradation, and crop loss due to climate change (rainfall pattern has changed).

• Crops like cotton and soya have replaced millet, pulses (black gram, green gram), and oilseeds (safflower, Niger).

• Government subsidies don’t reach the last mile.

• Less price realisation as the farmers sell their produce to local traders.

• Lack of investments with FPOs and dryland farmer groups for bulk marketing.

We have recorded feedback and suggestions from participants, and we are working on them by identifying start-ups that use technology to solve problems in dryland farming. Our objective is to help foster research and innovation that can solve these issues and create an impact.

We are working on a similar project with the Atal Community Innovation Centre of the Chaitanya Bharathi Institute of Technology (ACIC–CBIT), Hyderabad. As a part of this project, we conducted a Community Outreach Programme in the dryland regions of Telangana and identified 19 major problems faced by farmers in this region. We jointly organise events like hackathons to promote grassroots and student innovators working on feasible engineering solutions to solve pressing farming issues.

Apart from India, are you working with any other countries on the dryland agriculture initiative?

Our focus area lies in India, but we have reached out to Rwanda in Africa through the Federation of Indian Chambers of Commerce and Industry (FICCI). FICCI has implemented the India-Rwanda Innovation Growth Programme (IRIGP). RICH played the role of a technical agency to identify, mentor, and support Rwandan start-ups in the agriculture space. In a capacity-building workshop conducted by FICCI in Kigali for the Rwandan and Indian start-ups, our Food & Agri Director, Bhubesh Kumar, extended his expertise to eleven agro-companies from Rwanda and mentored a few working on dryland farming problems in India and Rwanda.

How will this initiative help farmers in the long run?

RICH has a focussed approach in identifying innovators and supporting their simple yet effective solutions. We look for grassroots innovators and start-ups who have worked on-ground to identify the challenges a farmer faces before developing any solution instead of companies who devise a solution first and then try to solve a problem using it. The RICH team interacted with the farmers to understand their challenges they face and find solutions for those.  

We emphasise a product’s usability, feasibility, and affordability before extending our support to scale it from lab to market. Through this approach, we have supported relevant innovations that show higher impact. For instance, we identified a dryer developed by a start-up in one of our community projects with ACIC-CBIT. The dryer was optimal for multiple crops and easy to use for farmers.

What will be your funding mechanism for these types of initiatives?

We are not a funding agency for start-ups but foster collaborations between start-ups and relevant organisations. It means we connect start-ups with different organisations based on their needs. If a start-up requires funding, we connect them with suitable incubators or venture capitalists. However, we help start-ups by facilitating business partnerships. For instance, Bio-prime is a start-up supported by RICH. We facilitated business partnership with Delta Agrigenetics, which helped them increase their sales by 45 per cent in two years. This growth has helped them pitch and bag a VC funding from Omnivore Capital.

What will be your future collaborations in the pipeline? 

We are working on a few programmes in the agriculture space. The two significant projects we would want to highlight are:

1. We have recently signed an MoU with Evergreen Energy Enterprises Inc. (EEE) to help develop and deploy an integrated emerging technology-based farm service platform- “Smart Crop” to cultivate oil palm in Telangana under the National Mission on Oilseeds and Oil Palm (NMOOP). This platform enables enrolling farmers, supplying quality seedlings, testing soil quality, automating irrigation, monitoring crops using drones, smoothing the harvesting process, and many more.

2. We have collaborated with the Emerging Technologies Wing and the World Economic Forum to scale up emerging technologies identified under the AI4AI project. We are also working with the Dept of Agriculture, Govt of Telangana, to scale up the technologies successfully demonstrated under the NeGPA project among Telangana farmers.

Sanjiv Das

sanjiv.das@mmactiv.com

RICH has been scouting for innovations in

Praman.AI, the world’s largest Horticulture Exchange launched in August 2021, has introduced the first-of-its-kind revolutionary exchange platform that is dedicated to horticulture and agri commodity trading, with over Rs 5000 crore in annualised trade value. Saurabh S, President, Praman.AI reveals more about the exchange and how it can empower farmers

Tell us about the exchange platform that is dedicated to horticulture and agri commodity trading?

The agriculture market for spices, nuts, fruits and vegetables is a massive $1.4 trillion in value and Praman with its AI-enabled Quality underwriting and trade settlement has disrupted the way fresh produce is traded within a short span of six months.

Praman, the world’s largest horticulture exchange, was launched in August 2021, facilitates spot-trading, e-auctioning, and reverse-auctioning in horticulture commodities of fruits, vegetables and spices including onion, cardamom, apples etc.

Praman’s technology intervention converts farmyards into digital market yards with end-to-end traceability, quality assurance and trade discovery. Today, we are pioneering the concept of the spot-quality assessment across cash crops and have become the benchmark for hundreds of farmers, farmer producer organisations, modern trade corporations, and general trade buyers across the country and the globe. 

Sellers and buyers get access to the national price discovery grid, digital trade discovery, quality underwriting and guaranteed trade settlements. We also provide a full-stack service bouquet of logistics, warehousing, and credit financing of these trades which then becomes an end-to-end post-harvest solution. 

Praman has proved to be a trusted partner with a flourishing community of 34000+ growers, 5000+ buyers, and 700+ partnerships including major corporate houses and nodal governmental organisations like NAFED, AP Markfed, the Spices Board of India, J&K Horticulture Board among others.

How does Praman.AI want to bring in a revolution in the horticulture sector?

Praman’s Exchange platform makes horticulture trade easy, simple, and trustworthy. It has been built on three pillars:

Trade Discovery: A digital platform that enables fair price discovery and strong market linkage by driving geographic expansion and market outreach.

Quality Assurance: Our proprietary Intello Labs’ technology enables digital and spot quality assessments on trade accepted parameters that are instant and accurate at every stage of the supply chain.

Trade Settlements:  We have integrated a full-stack array of services including logistics, warehousing, payments and credit facilitation for its users to seamlessly execute trade contracts.

We at Praman recognise the imminent need to empower all our farmers, traders, and consumers with digitalisation and sustainability across the globe. 

In the wide-scale adoption of digital trade in fresh produce, Praman has the potential to disrupt how horticulture and agri-commodities are traded the world over thus revolutionising a trillion-dollar produce trade economy.

It is also our firm belief that with Praman and our technology, the world will save over $250 billion annually in wasted horticulture produce, thus, creating a sustainable planet through reduced agri-wastage. 

How many companies are listed at your exchange? Are you associated with BSE, NSE etc?

We are not associated with NSE or BSE. Praman’s exchange platform focuses on fair price discovery of agri-produce for quality produce through real-time auctions and spot trades.

Over 8000+ Traders and Trading / Procurement Companies are members of Praman and over 40,000+ farmers through various Farmer Producer Organizations are members of the exchange.

How will farmers be benefitted from your exchange platform?

The lack of sufficient and relevant advancements within technology has for long made the farmers suffer the consequences of information asymmetry. Lack of technology to determine the communicable quality assessment of the product, to provide real-time and broader market linkages have led to post-harvest loss through deterioration of quality or a colossal supply-demand mismatch; all of which affect the price realization for the farmer. 

Since the launch of Praman, we have seen high ground-level impact creation within a short span of six months. Bringing in the digitalisation of the horticulture trade, the exchange has successfully standardised quality, enhanced price discoverability, established market linkages, and eliminated information asymmetry, ensuring that the entire value chain becomes transparent and traceable. 

Praman has played a significant role in impacting 40,000 Farmers across the Cardamom, Onion and Apple commodities, capturing over 80 per cent of the market. By bringing this technology to the smallest of the farmers, Praman has delivered 12 per cent higher incomes and empowering them with the ability to ascertain the quality of their products as well as get access to broader markets at the click of a button. 

Affordable automation using computer vision for activities like sorting, grading, and packing also provided an all-encompassing user experience for growers, farmer co-operatives, wholesalers, retailers and processors alike. Rich availability of data and usable data trends arrived at through this digitisation were instrumental for growers and buyers to manage their crops, inventory, and market connectivity better.

What kind of technology is in use at your exchange for the ease of trading?

Praman is powered by Intello Labs’ patented Quality Assaying technology. It is the world’s most advanced digital quality assaying solution. Our core IP visually assays the quality of fruits, vegetables and spices using AI, computer vision and machine learning for grading and sorting based on size, colour, defects, etc at every stage of the value chain. 

We have the largest proprietary data on horticulture with 300 Million images and 97 per cent accuracy in AI models for image-based quality assaying. This is one of the highest levels of accuracy that anyone can find across the industry.

It mitigates the need to manually assess commodities and removes the scope of subjectivity, ensuring fair price possibility and extensive market discovery. It delivers objective, on-the-spot, and real-time reports for all our users bringing transparency and standardisation to the quality assessment of horticulture and agri commodities. The technology also goes a long way in reducing value risk and wastage in agriculture supply chains. 

What will be your plans for the Indian agri centre?

Praman has planned an expansion of its current diverse commodity range with over 10+ more commodities in spices and fruits. Black pepper, cumin, nuts, citrus fruits etc. will be introduced on the exchange. We are also in the process of evaluating and initiating a range of customisable credit facilities for our users, re-organising warehousing and logistics with a focus on FPOs. This would go a long way in helping support the horticulture trade, improve the supply chain management and expand the market.

We are building end-to-end traceability of the agri-produce using blockchain technology and introducing smart contracts to ensure the enforceability of trade contracts. 

Where is your exchange located and do you plan to open any branches across the country?

Praman is headquartered in Gurgaon, Delhi. Since it is a digital exchange, we do not require any branch offices and have a pan India presence.

Any plans to venture into the global markets?

The Praman Exchange is a highly cost efficient and scalable product, which is already being scaled globally via extending it’s services to a vast network of importers and exporters.

Sanjiv Das

sanjiv.das@mmactiv.com

Praman.AI, the world’s largest Horticulture Exchange launched