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Wednesday / December 4. 2024

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HomePosts Tagged "Promotion and Stabilization of Farmer Producer Organizations (PSFPO)"
Fruits, India, Supply Chain, Trade

APEDA Partners with Odisha’s Directorate of Horticulture and Department of Agriculture to expand FPOs’ Global Market Reach with Palladium as Technical Support Unit.

 The Agricultural and Processed Food Products Export Development Authority (APEDA) and the Directorate of Horticulture with support from Palladium as the technical support unit (TSU) of the Promotion and Stabilization of Farmer Producer Organizations (PSFPO) project facilitated first ever export of dragon fruits from Patnagarh, Balangir district of Odisha to Dubai. Around 4 Quintals of premium quality organically grown dragon fruit has been supplied to Dubai through Bhubaneswar International Airport on 4th Sep 2024

 Deputy Chief Minister K V Singh Deo, Principal Secretary Dr Arabinda K Padhee, IAS, Director of Horticulture Nikhil Pavan Kalyan, IAS, Regional Director of APEDA Sitakanta Mandal, Associate Director of Palladium Biswajit Behera, along with the team members of PSFPO, representatives from the Airport Authority of India, World Trade Centre, and VeloExim flagged off the consignment at the airport.

The Dragon fruits, known for their vibrant red flesh and superior size were meticulously cultivated using organic practices. Despite their quality, local market saturation had led to low prices—ranging from Rs 120 to 160 per kg. However, this export initiative has elevated the status of Dragon fruit, fetching a price of Rs 250 to 260 per kg in the international market.

Deputy Chief Minister K.V. Singh Deo, expressed his enthusiasm for the collaboration, highlighting its significant impact on the state’s agricultural exports. He stated, “Organic dragon fruits have shown tremendous benefits for cancer patients and have also been effective in reducing blood pressure, managing sugar levels, and combating other diseases. I am optimistic that these fresh and organic products will reach every household, contributing to better health outcomes. Additionally, I look forward to expanding exports to Southeast Asian countries where there is high demand. I am deeply grateful to APEDA, the Directorate of Horticulture, and Palladium India for making this export a reality.”

Biswajit Behera, Associate Director of Palladium, shared his thoughts on the successful export initiative, stating, “Palladium through its Market System Development (MSD) approach has been supporting FPOs to supply to the export markets by ensuring required quality control in place. Since the export journey began in May this year, we have facilitated FPOs to export products from several districts of Odisha to seven different countries across the globe. We are thrilled that fruit crops like dragon fruits, produced in Odisha, have now gained the recognition they deserve and are being sold with around 100 per cent incremental price value in the international market. Being fully organic, these dragon fruits offer numerous health benefits, and we are excited to see people across the globe enjoying them. Looking forward to increase the export connect for spices, floriculture, millets in addition to fresh vegetables in times to come.”

This achievement reflects the tireless efforts of Palladium India, which has been working closely with the Odisha government to strengthen the Farmer’s ecosystem. Their initiatives include upskilling farmers, enhancing supply chains, and facilitating market development. Notably, through collaboration with APEDA, they have successfully exported mangoes and vegetables in recent months. Future plans include expanding exports to new markets and initiating spice exports to the European Union.

APEDA Partners with Odisha's Directorate of Horticulture

AgroPolicy, Horticulture, India

This strategic alliance aims to facilitate the seamless integration of Odisha’s premium mango & fresh vegetables produce into international markets.

The Agricultural and Processed Food Products Export Development Authority (APEDA) and the Directorate of Horticulture with support from Palladium as the technical support unit (TSU) of the Promotion and Stabilization of Farmer Producer Organizations (PSFPO) project joined forces to redefine the market linkage of Farmer Producer Organizations (FPOs) in Odisha.

This strategic alliance aims to facilitate the seamless integration of Odisha’s premium mango & fresh vegetables produce into international markets, marking a significant milestone in the agricultural landscape of the region. The PSFPO team facilitated the initiative by working closely with the APEDA officials, exporters and FPOs. The team started off by identifying the suitable clusters and FPOs, followed by visiting the FPOs along and facilitating discussions between the FPOs and the buyers. This was followed by creating an action plan and ensuring smooth coordination to facilitate the off take, adhering to quality standards, storage, handling, packaging and transportation and other logistics requirements.

Through the initiative, the state FPOs marked a significant milestone with the first commercial shipment of fresh produce shipped via Biju Pattnaik International Airport (BPIA) on 15th May 2024. With this, 0.75 metric ton of fresh produce have been shipped to Dubai, with an incremental price realization of 20 per cent -30 per cent for the farmers. Out of this, 0.5 MT of the fresh produce was supplied by Madanamohana Farmers Producer Cooperative Society Ltd., an FPO supported by Harsh Trust from Odapada block of Dhenkanal district. Additionally, 1.22 metric tons of Amrapalli mangoes and Dussehri mangoes from the FPO have been exported to Italy, in the last two days achieving a 40 per cent increase in price realization for the farmers.

On this collaboration, Sitakanata Mandal, Regional head, APEDA, said, “This season we wanted to operationalize the supply of fresh produce (fruits and vegetables) to global markets. This has been possible with the partnership with Palladium, the Technical Support Unit under Directorate of Horticulture. We started by identifying the clusters and FPOs to source the fresh produce and the effort culminated in shipment of first commercial shipment of fresh produce shipped via Biju Pattnaik International Airport (BPIA) on 15th May 2024! The efforts put it by the Palladium under Directorate of Horticulture in connecting FPOs of Odisha to the global markets is appreciable.”

While the above marks the beginning export of fresh produce to Dubai and Italy markets, the collaboration has helped create a sustainable market linkage of the FPO with remunerative markets, both domestic and international which have high demand for fresh produce such Mangoes, Okra, Bitter Gourd, and other vegetables through partnerships with exporters and institutional buyers.

“With 800+ FPOs in the state, Odisha has a huge potential for supply of fresh produce to global markets. Palladium works on Marketing System Development (MSD) approach to catalyse income enhancement for the smallholder farmers. Such global market connects initiatives not only boost the confidence of farmer producer organisations from remote parts of the state but also offer opportunities to scale up their supply positions with cost efficient quality control systems in place. Looking forward to connecting more FPOs in Odisha to profitable global markets through sustainable linkages through active participation from the private sector and inclusively transform agribusiness ecosystem in the state of Odisha”, said Biswajit Behera, Associate Director of Palladium.

This strategic alliance aims to facilitate the