AVPL International’s Farmer’s City platform set to revolutionise agriculture with digital solutions
By integrating physical franchise stores with a digital marketplace, Farmer’s City offers a comprehensive solution, enhancing farmers’ access to resources and technological innovations.
AVPL International’s Farmer’s City platform is poised to revolutionise India’s agricultural landscape by expanding its reach to 140 million farmers, aligning with the government’s Digital Agriculture Mission. This mission, recently approved by the government, aims to leverage digital technologies to enhance productivity, efficiency, and sustainability in India’s agricultural sector. By integrating physical franchise stores with a digital marketplace, Farmer’s City offers a comprehensive solution, enhancing farmers’ access to resources and technological innovations.
Farmer’s City combines its physical franchise stores with a robust digital marketplace, offering farmers access to a wide range of products and services, including fertilizers, pesticides, and advanced machinery. This integration provides a comprehensive solution, allowing farmers to obtain essential resources while benefiting from cutting-edge technology. With a commitment to quality, farmers can trust the platform to deliver genuine products, free from duplication or fakes. Additionally, they will have access to expert advice, enabling them to buy services at reasonable prices and sell their produce at fair rates. From the comfort of their homes, farmers can avail themselves of these services anytime, anywhere.
Preet Sandhuu, Founder & Director of AVPL International, stated, “At Farmer’s City, we envision a future where technology seamlessly integrates with traditional farming to create a new paradigm of agricultural excellence. Our approach is not merely about providing resources but about revolutionising how farmers interact with technology. Through our endeavours, we are empowering farmers with tools that enhance precision and productivity, ensuring that every field, from Haryana to Gujarat, benefits from the best in modern agricultural advancements.”
A key feature of Farmer’s City is its “Drone as a Service” (DaaS) program, which provides affordable access to advanced drone technology for crop monitoring, precision spraying, and data collection. This service, already implemented in collaboration with Krishi Vigyan Kendras (KVKs) in Haryana, is helping farmers with crops such as cotton and sugarcane. The use of drones is transforming traditional farming practices, enhancing efficiency, and improving crop yields.
Farmer’s City is also preparing to launch new retail stores in Haryana, Uttar Pradesh, and Gujarat. These stores will act as local centres for farmer training, supply transactions, and the introduction of modern agricultural technologies. This expansion aims to broaden the reach of Farmer’s City’s services, ensuring more farmers benefit from its advanced solutions.
Launched in August 2024, Farmer’s City aligns with India’s broader goal of extending the digital revolution to agriculture. By integrating digital platforms and advanced technologies, AVPL International is contributing to the transformation of the agricultural sector and helping to solidify India’s position as a global leader in technology-driven solutions for critical economic sectors.
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