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HomePosts Tagged "Orbia Precision Agriculture Netafim"
Agribusiness, Agrotech, Collaborations, Company News, Digital Technologies, Fruits, Vegetables, World

Starting with synergetic digital offerings for horticulture, the two companies aim to combine strengths in agronomy, irrigation, digital platforms and data modelling to benefit growers.

 Orbia’s Precision Agriculture business Netafim and Bayer announced an expansion of their strategic collaboration, starting with new digital farming solutions for fruit and vegetable growers. By simplifying primary data collection and delivering a system that can generate tailored recommendations from that data, the new solutions aim to help growers maximise crop production and optimise their use of resources, thus minimizing the impact on the environment.

While adoption of digital tools has increased in recent years, those currently available in horticulture are not addressing growers’ needs holistically. Many vegetable and fruit growers experience challenges when switching between multiple software applications, and the siloed nature of today’s solutions are adding complexity to daily activities, rather than simplifying them. As part of the companies’ expanded collaboration, Bayer has developed a new digital platform called HortiView to simplify primary data collection and sharing for the cultivation of fruits and vegetables, enabling growers to benefit from an ecosystem of connected agronomic services that support data-driven decisions and market access.

At the same time, Orbia Netafim has developed irrigation insights to be available through HortiView’s platform. Rather than a one-size-fits-all approach, these tailored irrigation recommendations are generated uniquely for each grower, based on the primary data they provide in HortiView. The collaboration will also expand to include connectivity to GrowSphere™, Orbia Netafim’s all-in-one irrigation operating system, which features optimized irrigation, crop protection, and fertigation applications.

“Digital technology offers tremendous value in horticulture, but those digital tools rarely work together, and it’s been extremely difficult for growers to use their own data in data models that can help them optimize crop production use,” said Chris Pienaar, Fruit & Vegetable Digital New Value Lead for Bayer’s Crop Science division. “Bayer and Orbia Netafim can address these pain points and provide growers with a platform that can generate tailored recommendations specific to their unique environments, cultivation practices, and crops.”

A small group of grower advisors are currently using the new solutions and providing feedback to inform broader availability in the future. By combining their respective strengths, Orbia Netafim and Bayer aim to benefit horticultural customers with insights powered by primary data, helping them optimize decision-making, maximize crop production, save on agricultural inputs, and drive operational efficiency.

The expanded collaboration builds on a longstanding relationship between Orbia Netafim and Bayer, with a history of successful collaboration on various activities including the Better Life Farming initiative, a crop protection solution for U.S. almond growers and joint projects to support the EU’s Farm2Fork initiative.

On top of their long history and most recent efforts to serve fruit and vegetable growers through digital solutions, Bayer and Orbia Netafim will continue to explore how they can work together to drive better digital connectivity across all types of agriculture and connected value chains.

Ofer Oveed, SVP Technology and Crops, Orbia Precision Agriculture (Netafim) added: “Acting at the forefront of our respective agricultural fields in irrigation, crop protection, agronomy, and digital platforms, we’re delighted to be collaborating with Bayer on combining our agronomic and technological expertise to maximize efforts and help farmers globally tackle today’s challenges, from climate change to rising input costs. By leading the digital farming revolution together, we can deliver food security through sustainable agriculture.”

Starting with synergetic digital offerings for horticulture,

Agribusiness, Agrotech, Digital Technologies, Middle East countries, Water

Phytech’s technology will be integrated with GrowSphere™, Orbia Netafim’s all-in-one irrigation operating system, providing both sets of customers with deeper visibility into their irrigation environment.

Orbia Advance Corporation’s S.A.B. de C.V.  Precision Agriculture business group Netafim announced today a strategic partnership with Phytech LTD, an innovative agtech company known for its plant and tree-based irrigation recommendations. Orbia Netafim is the world’s leading irrigation company creating tailored precision agriculture solutions that help millions of farmers across 110 countries to grow more with lessTM. The partnership will leverage Orbia Netafim’s extensive distribution and service network, providing real-time feedback on in-field irrigation operations and data-driven recommendations to mutual customers.  Phytech has developed a simplified, alert-driven mobile platform, combining predictive algorithms and data analysis tools that integrate continuous crop health and supportive environmental data, distilled into real-time recommendations. By providing clear visibility into tank level, pumps, filters and valves, Phytech’s hydraulic monitoring capabilities enable real-time problem detection and predictive maintenance of a farmer’s irrigation system, creating a speedy response to any issue. Without these “eyes” in the field, growers depend on manually checking key functions or detecting the problem only after the damage has occurred.

Phytech’s technology will be integrated with GrowSphere™, Orbia Netafim’s all-in-one irrigation operating system, providing both sets of customers with deeper visibility into their irrigation environment for faster and more accurate monitoring. The new partnership creates synergy by fully leveraging GrowSphere’s advanced control and automation capabilities, enabling customers to benefit from more precise and responsive irrigation solutions tailored to the specific needs of their crops. These can include the detection of water waste, fertilizer waste or low pressure, all of which cause system malfunctions and incur additional costs.  

GrowSphere has delivered significant benefits to farmers for a multitude of crops and across varying topographies during the last year. Since initial fertigation periods, GrowSphere has proven to boost value per hectare by improving operational efficiency and providing reliable implementation for growers at all stages of their irrigation and fertigation journey.

“Having worked closely with Phytech over the years, we have seen their technology’s impressive impact on growers worldwide and we are excited to embark on this partnership,” said Ofer Oveed, SVP Technology and Crops, Orbia Precision Agriculture (Netafim). “By integrating Phytech’s technology with our GrowSphere operating system, we will enhance our technology portfolio, providing better support and visibility for our growers. This collaboration aligns with our commitment to advancing precision irrigation and delivering superior solutions to our customers.”

Phytech’s CEO Oren Kind remarked, “Our technology’s initial success was driven by its ability to tackle key challenges faced by farmers, including offering valuable support in agronomic decisions and real-time monitoring of their hydraulic systems. By teaming up with Netafim, a global leader in precision irrigation, we are poised to extend the reach of our technology worldwide. This partnership marks a major milestone for our company and will assist growers in initiating a crucial digital transformation towards more sustainable and efficient agricultural practices.”

Phytech’s technology will be integrated with GrowSphere™,