Mother Dairy inks pact with NCOL to distribute organic products under the ‘Bharat Organics’ in NCR
The Bharat Organics range will be made available at 300 Safal stores and around 10,000 general trade outlets in Delhi NCR, as well as through modern trade and e-commerce platforms.
India’s leading dairy company, Mother Dairy has entered into a memorandum of understanding (MoU) with NCOL to distribute the Bharat Organics’ brand across multiple channels and geographies in Delhi- NCR. The company said in the statement that it has “signed up with ‘Bharat Organics’ as the exclusive distribution partner for their range of organic staples to the Delhi NCR market.”
Under the initiative, Mother Dairy will ensure distribution of packed and certified brand Bharat Organics’ produce for consumers across NCR through its network of booths across the region. The collaboration marks the launch of Bharat Organics Atta’ and Bharat Organics Sweetener (Jaggery) in the NCR market.
Bharat Organics is owned by the National Cooperative Organics (NCOL), a multi-State cooperative society, supported by NDDB, NAFED, NCDC, GCMMF and NCCF. It is dedicated to promoting organic farming through the cooperative model, creating organic clusters and ensuring fair trade practices.
“With this partnership, Mother Dairy aims to build a healthier and more sustainable India. By combining NCOL’s expertise in organic farming with our extensive distribution network and deep consumer trust, we are uniquely positioned to bridge the gap between premium organic products and affordability,” said Manish Bandlish, Managing Director, Mother Dairy.
The Bharat Organics range will be made available at 300 Safal stores and around 10,000 general trade outlets in Delhi NCR, as well as through modern trade and e-commerce platforms.
Vipul Mittal, Managing Director of NCOL, said “Atta is just the beginning. Our vision is to offer an entire basket of organic staples that cater to the daily needs, while ensuring fair returns for organic farmers.”
Mother Dairy was commissioned in 1974. It is now a wholly owned subsidiary of the National Dairy Development Board (NDDB). The company also has a diversified portfolio with products in edible oils under the Dhara’ brand and fresh fruits & vegetables, frozen vegetables & snacks, unpolished pulses, pulps & concentrates, etc. under the Safal’ brand.
The Bharat Organics range will be made