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Sunday / December 22. 2024
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The Bharat Organics range will be made available at 300 Safal stores and around 10,000 general trade outlets in Delhi NCR, as well as through modern trade and e-commerce platforms.

India’s leading dairy company, Mother Dairy has entered into a memorandum of understanding (MoU) with NCOL to distribute the Bharat Organics’ brand across multiple channels and geographies in Delhi- NCR. The company said in the statement that it has “signed up with ‘Bharat Organics’ as the exclusive distribution partner for their range of organic staples to the Delhi NCR market.”

Under the initiative, Mother Dairy will ensure distribution of packed and certified brand Bharat Organics’ produce for consumers across NCR through its network of booths across the region. The collaboration marks the launch of Bharat Organics Atta’ and Bharat Organics Sweetener (Jaggery) in the NCR market.

Bharat Organics is owned by the National Cooperative Organics (NCOL), a multi-State cooperative society, supported by NDDB, NAFED, NCDC, GCMMF and NCCF. It is dedicated to promoting organic farming through the cooperative model, creating organic clusters and ensuring fair trade practices.

“With this partnership, Mother Dairy aims to build a healthier and more sustainable India. By combining NCOL’s expertise in organic farming with our extensive distribution network and deep consumer trust, we are uniquely positioned to bridge the gap between premium organic products and affordability,” said Manish Bandlish, Managing Director, Mother Dairy.

The Bharat Organics range will be made available at 300 Safal stores and around 10,000 general trade outlets in Delhi NCR, as well as through modern trade and e-commerce platforms.

Vipul Mittal, Managing Director of NCOL, said “Atta is just the beginning. Our vision is to offer an entire basket of organic staples that cater to the daily needs, while ensuring fair returns for organic farmers.”

Mother Dairy was commissioned in 1974. It is now a wholly owned subsidiary of the National Dairy Development Board (NDDB). The company also has a diversified portfolio with products in edible oils under the Dhara’ brand and fresh fruits & vegetables, frozen vegetables & snacks, unpolished pulses, pulps & concentrates, etc. under the Safal’ brand.

The Bharat Organics range will be made

The major investment includes a new dairy plant in Nagpur, Maharashtra, with an estimated investment of Rs 525 crore.

Mother Dairy has announced that company plans to invest Rs 650 crore in setting up two new plants for processing milk, fruits and vegetables, alongside another Rs 100 crore to expand capacities of existing plants, in response to increasing consumer demand. As a prominent milk supplier in Delhi-NCR, the company aims to expand its distribution network and cater to a wider consumer base.

“The company has allocated a capital expenditure of over Rs 750 crore to enhance dairy and F&V processing capacities across key locations. The major investment includes a new dairy plant in Nagpur, Maharashtra, with an estimated investment of Rs 525 crore. This greenfield plant will have a processing capacity of 6 lakh litres of milk per day, expandable up to 10 lakh litres per day, serving markets in central and southern regions.”, said Manish Bandlish, MD of Mother Dairy Fruits and Vegetables

 Mother Dairy also plans to commission a fruit processing plant in Karnataka with an investment of over Rs 125 crore under its Safal brand. Both these projects are expected to be completed within two years.

Bandlish also mentioned strengthening capacities in existing facilities with an outlay of around Rs 100 crore. Currently, Mother Dairy operates nine company-owned processing plants for dairy and four plants for horticulture (fruits and vegetables), besides collaborating with third-party facilities.

The major investment includes a new dairy

Going ahead, the company has a whole new product and service line-up that will not only address the new-age consumer needs but will embody innovation in the Indian dairy industry.

Mother Dairy announced the launch of its Pure Buffalo Milk variant for consumers in the NCR region. The new variant has been developed based on deep consumer insights, aiming to tap into the latent demand for need-specific milk variants across the country. The newly introduced variant will be available in the NCR market within a week.

Mother Dairy Buffalo Milk has 6.5 per cent fat content and 9 per cent SNF (Solid Not Fat), making it creamier and richer in taste, thus providing a superior mouthfeel in every sip. It is not only a great choice for regular consumption, but also an ideal companion for culinary enthusiasts. Its creaminess makes it perfect for creating delectable desserts, enhancing the overall culinary experience for those who love to experiment in the kitchen. Furthermore, the new variant will comprise of A2 protein. Mother Dairy Pure Buffalo Milk is available in 500 ml and 1-litre packs, priced at Rs. 70 per litre, with a composition of 6.5 per cent FAT and 9 per cent SNF. It is the first product to be launched in Mother Dairy’s golden jubilee year. Going ahead, the company has a whole new product and service line-up that will not only address the new-age consumer needs but will embody innovation in the Indian dairy industry.

Going ahead, the company has a