By Amit Saraogi, Managing Director, Anmol Feeds Pvt Ltd
Urbanisation, increased wages, and consumer preferences for high-protein diets are all predicted to contribute to the 9 per cent growth in the Indian poultry industry in 2025. A rapidly growing sector of the Indian agricultural economy, the poultry industry provides the nation with affordable, high-quality protein.
The global poultry market is expected to surpass $420 billion by 2025, with India contributing nearly 6 per cent. The growth is driven by increasing per capita meat and egg consumption, urbanisation, and a growing middle class.
In India’s varied food consumption pattern, chicken and eggs have become important staples assisting in closing nutritional disparities in both rural and urban populations. In addition to reflecting shifting dietary habits, this increase in poultry consumption also reflects the economic and social forces that have shaped contemporary India.
Owing to their high protein content, eggs and chicken have become staples in everyday diets in rural India. High-quality protein sources are in high demand as a result of the middle class’s ascent and growing health consciousness. Owing to its lean protein advantages and versatility, chicken in particular has emerged as a popular option among urban consumers. Precooked and ready-to-eat chicken items are becoming more and more popular in the urban market, which further shows a trend towards convenience.
According to CareEdge Ratings, the Indian poultry market is expected to rise by 8–10 per cent in 2025 due to urbanisation, rising incomes, and customer preferences for foods high in protein. A rapidly expanding segment of the Indian agricultural economy, the poultry business offers the country high-quality, reasonably priced protein. Breeding and genetic selection are the first steps in the poultry value chain, producing birds that are best suited for producing eggs or meat.
Globally, the poultry industry is expected to grow at a CAGR of 4.5 per cent from 2024 to 2034. India is projected to outpace this with a CAGR of 6.2 per cent, fuelled by technology developments, the usage of camera-based weighing systems, the adoption of organic poultry methods, the use of artificial intelligence, rising investments, and strategic alliances and acquisitions are some of the major trends anticipated throughout the projected period.
India’s changing poultry consumption landscape is influenced by a number of economic factors, including growing incomes, urbanisation, health consciousness, price competition, technological developments, government backing, organised retail expansion, and export prospects. Together, these elements have made poultry a staple of the Indian diet, mirroring the nation’s larger socioeconomic shifts and trends. The poultry sector in India is expected to see steady growth and development as long as these factors continue to affect consumer behaviour.
Given that poultry is typically less expensive than other meats, a wider range of people can afford it. Poultry’s appeal has been aided by its affordability when compared to fish and red meat. Economies of scale brought about by developments in poultry farming have lowered production costs and, as a result, retail pricing. As a result, poultry is now even more affordable. Poultry output and quality have greatly grown with the use of contemporary farming techniques, such as improved breeding methods, effective feed utilisation, and cutting-edge disease control strategies. Poultry goods are now more widely available and consumed because of advancements in cold chain logistics and distribution networks, which guarantee that they arrive at consumers’ locations cheaper and in better condition.
According to ResearchAndMarkets.com, the Indian Poultry Feed Market was valued at $3.27 billion in 2024 and is anticipated to project impressive growth in the forecast period with a CAGR of 6.21 per cent through 2030.
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