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Friday / December 6. 2024
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MilkLane employs a quality-driven pricing model that prevents dilution and adulteration, has stringent acceptance standards for milk testing, and has advanced testing capabilities.

MilkLane, a dairy brand under Swiss-Indian food and technology platform company Innoterra, announced the launch of its dairy procurement services to provide aflatoxin and antibiotic-safe milk to dairy companies, dairy start-ups and other new entrants in the sector.

This end-to-end procurement solution is launched in Karnataka, Andhra Pradesh, Tamil Nadu, and Kerala. MilkLane will provide this service on a flexible model where B2B (business to business) customers would have multiple options based on their needs and will be available at competitive prices.

Through this PaaS (Procurement as a Service) offering, MilkLane will procure raw chilled milk (RCM) from dairy farmers after stringent quality testing, ensuring that clients receive high-quality, consistent milk year-round, the company said in a statement.

To further enhance quality, MilkLane employs a quality-driven pricing model that prevents dilution and adulteration, has stringent acceptance standards for milk testing, and has advanced testing capabilities. The company also emphasises the nutritional excellence of the cattle, risk mitigation through quality management processes, and farmer empowerment through training and extension services.

“With the rising demand for consistent, high-quality and safe milk in the dairy sector, the need for reliable sourcing has never been more critical. The industry has long grappled with challenges like inconsistent fat and SNF levels, antibiotic contamination, high microbial counts, and aflatoxin presence, which not only compromise product quality but also endanger consumer safety”, said Avinash Kasinathan, Head of India Business, Innoterra.

MilkLane employs a quality-driven pricing model that

 Company launches two new premium products and outlines plans for nationwide growth.

Swiss-Indian agri-tech platform Innoterra announced the expansion of its subsidiary MilkLane’s Aayush cattle feed business, launching two new premium products and outlining plans for nationwide growth.

The company introduced Aayush Supreme and Aayush Vardhan, containing 22 per cent and 24 per cent crude protein respectively, aimed at the premium segment of the cattle feed market. New feed products, enriched with bypass fat, protein, yeast, enzymes, vitamins, and minerals, are designed to boost milk quality and cattle health, said Innoterra, in a statement.

The firm currently operates two automated plants in Maharashtra and Tamil Nadu, with plans to add two more by the end of fiscal year 2025. It aims to double its network of farmers, retailers, and distributors in the same period.

“We are poised to double our network of farmers, retailers, and distributors by FY2025,” said Avinash Kasinathan, Head of India Business at Innoterra.

MilkLane’s Aayush Cattle Feed currently works with over 10,000 farmers, 250 retailers, and 50 distributors. The brand has a strong presence in Maharashtra, Karnataka, and Tamil Nadu, with plans to expand into Kerala, Andhra Pradesh, and Telangana this year. The company identified Gujarat, Rajasthan, Uttar Pradesh, and Madhya Pradesh as future expansion areas, aiming for a pan-India presence.  Company did not disclose the financial details of the expansion plans.

 Company launches two new premium products and

 The AgTech Award recognises Innoterra for innovation in global pandemic crop disease management.

Innoterra has been honoured with the ‘Most Innovative AgTech’ award at the 6th Edition of the FICCI Agri Startup Awards 2024 for its groundbreaking bio-vaccine product, BanacXin. Innoterra BioScience was honoured at the award ceremony for its significant contributions to combating critical fungal diseases in crops, including Fusarium Wilt TR4 and Sigatoka.

BanacXin, a product of Innoterra’s bioscience business, is recognized for its revolutionary nature-derived microbial solution that has undergone rigorous multi-location and multi-season testing in India and the Philippines. This solution addresses the urgent need to sustain the banana supply chain and trade economics, which are severely impacted by pandemic fungal diseases.

Dr. Anup Karwa, Managing Director of Innoterra BioScience, said, “Receiving this national recognition from FICCI is a significant honour that propels us to further innovate. BanacXin’s success is a testament to the Innoterra Group’s commitment to leveraging bioscience for sustainable agriculture. This award reaffirms our role in developing effective disease management solutions that enhance global food security.”

Lorenzo Marconato, Managing Director, Head of International Business, added, “This award is a milestone that highlights Innoterra’s leadership in agri-biotech innovation. Anup’s vision and leadership have been pivotal in driving our mission of integrating advanced biological solutions into farming practices worldwide.”

Innoterra’s application and subsequent pitch to the esteemed FICCI jury highlighted the sustainability, efficacy, and innovative approach of BanacXin. This award not only celebrates Innoterra’s current achievements but also sets a dynamic course for future projects aimed at expanding the scope of biologically based treatments for a variety of crops affected by fungal pathogens.

The FICCI recognition motivates Innoterra to accelerate the innovation-driven development and commercialization of biologicals. Such initiatives will enhance the disease management regimes used by farmers and growers, integrating novel approaches to develop and commercialize enhanced natural biological formulations.

 The AgTech Award recognises Innoterra for innovation

At Innoterra, Avinash will focus on building Innoterra’s India business portfolio, including its agri-tech platform, Farmlink,cattle feed business Milklane, and the domestic sales and business.

Swiss-Indian food and technology platform company, Innoterra announced that Avinash Kasinathan has joined Innoterra as the Head of India business, effective immediately. Avinash brings with him rich experience in strategy, technology, and the agriculture sector.

Avinash started his career as a consultant at McKinsey. Prior to joining Innoterra, he served as the CTO of WayCool and CEO of CENSA (Waycool’s technology wing), where he played a pivotal role in building a scalable, well-governed, and sustainable food and agri-tech platform. He has been instrumental in conceiving, conceptualizing, and building the Censa platform as one of the most comprehensive tech stacks in the food economy.

At Innoterra, Avinash will focus on building Innoterra’s India business portfolio, including but not limited to our agri-tech platform, Farmlink, our high-quality milk and cattle feed business Milklane, and the domestic sales and business relating to our banana vaccine, BanacXin.

“We are thrilled to welcome Avinash to our Group Executive Board,” said Pascal Foehn, CEO of Innoterra. “His background in technology coupled with his affinity for the Indian agricultural sector will be invaluable as we continue to grow the Innoterra footprint in India. We look forward to growing together.”

“The sector is at an inflection point, and Innoterra is well-positioned to disrupt the Indian agri value chain. I’m excited to join Innoterra and drive further margin expansion,” said Avinash Kasinathan.

At Innoterra, Avinash will focus on building

The company has also delineated its vision to go operationally climate-impact neutral by 2040

Innoterra, a Swiss Indian tech-driven agri-food platform, has released its 2023 Stakeholder Impact Report that elaborates on the company’s commitment to a sustainable future for both the planet and people. In the report, the company has also delineated its vision to go operationally climate-impact neutral by 2040.

Innoterra, a leader in sustainable agriculture, aims to transform India’s food ecosystem, generating value for emerging economies. Around a decade ago, Innoterra set out to leverage technology to create integrated agri-food businesses in India. Today, Innoterra’s B2B marketplace, Farmlink, connects food system participants, empowering farmers and enabling direct sales for retailers. Operating on a demand-driven model, this open-architecture marketplace facilitates direct sales. Innoterra also has deep experience in working with banana cultivators to grow export-quality bananas has helped in creating sustainable value for all stakeholders.

In a dynamic year marked by the intensifying impacts of climate change on agriculture, Innoterra has consistently worked towards its ESG focus areas and delivered results. The report sums up the achievements of the year, while also sharing the vision and a comprehensive roadmap to achieve operational Net Zero by 2040 that includes R&D, farmer-centric capacity building, local sourcing strategies and investment in cutting-edge digital tools.

The company has also delineated its vision

Innoterra received the cluster development program grant at the National Conference India Cold Chain Conclave in New Delhi, India

The Swiss-Indian agri-tech platform company, Innoterra, announced that it has won the prestigious grant award of $6.3 million from the National Horticulture Board (NHB), Government of India.

The grant award letter was presented to Dr Anup Karwa, Director of Input Marketplace. The selection process was steered by national agencies. It involved several rigorous review rounds with senior authorities from NABARD (National Bank for Agriculture and Rural Development), APEDA (Agricultural and Processed Food Products Export Development Authority) and ICAR (Indian Council of Agricultural Research) and took 7 months to complete. The grant is given to Innoterra for a 4-year tenure project to strengthen the banana cultivation supply chains in the Anantapur cluster in Andhra Pradesh, India (AP). During the occasion, Innoterra received high praise for its track record in perishables in India.

Speaking about the award, Dr Anup Karwa said, “We are honoured to receive this prestigious grant from the Government of India. This win is a testimony to Innoterra’s strong and growing market position in the agri-space in India. The grant mandates us to strengthen various facets of our supply chain from pre-production and post-harvest to logistics & marketing that will benefit many smallholder farmers in the coming years.”

The Company’s nutrition business comprising perishables, non-perishables, dairy and cattle feed is a foundation and springboard for the platform business. Launched in April 2022, Innoterra’s platform connects the agricultural value chain with two powerful digital orchestration marketplaces. The input marketplace provides farmers with access to farm inputs and the output marketplace connects smallholder farmer households with retailers for offtake. Recently, Innoterra crossed the milestone of onboarding 327,300+ farmer households and 12,500+ retailers on its platform.

Innoterra received the cluster development program grant