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HomePosts Tagged "Crop Protection Business"
Agrotech, Biostimulants, Company News, India, Inputs

New packaging launched to protect farmers from counterfeits.

Godrej Agrovet Limited’s (GAVL) Crop Protection Business announced that its biostimulant, Combine, has completed 25 years of enabling Indian grape farmers grow better-quality grapes.

Commenting on 25 years of Combine, Balram Singh Yadav, Managing Director, GAVL, said “In a tropical country like India, Combine has been instrumental in aiding farmers get better yield and quality for their grapes. We serve 90K farming families who grow grapes in close to 1.5 Lakh acres of land every year.  We are happy to have contributed towards putting India on the global grapes map and bringing prosperity to grape growing farmers.”

Aligned with the guidelines set by the United Nations Economic Commission for Europe (UNECE), ‘Combine’ has been a critical instrument in elevating grape quality. With the right application, grape growers are able to achieve premium parameters such as a bunch weight of 400-500 g, berry diameter of 18 mm and above, uniform berry colour, and improved shelf life. These attributes, in tandem with an ability to reduce impact of disease spreading pests like powdery mildew and downy mildew.

Burjis Godrej, Executive Director & COO, Crop Protection Business, GAVL affirmed, “Grapes stand as a significant contributor to India’s export prowess, holding immense potential to bolster our agricultural economy. At Godrej Agrovet, we take pride in our role as enablers, and our product ‘Combine’ emerges as a key to realizing this potential. By enabling grape farmers to grow their harvest aligned to the global quality standards, ‘Combine’ empowers them to attain exceptional grape quality.”

Considering that the grape is an important fruit with high export potential, it is imperative to have a robust system in place to tackle pests as around 50-80 per cent of the yield is lost due to pest attack. As an integral component of the Integrated Disease Management approach, Combine offers solutions that not only target specific pests but also address potential disease issues in grape cultivation.

The company also launched a celebratory pack marking 25 years of Combine and its commitment to better farming in addition to protecting farmers from counterfeit products. Combine’s new pack is user-friendly and comes in a safe packaging bottle. It has a tamper-evident seal which blasts open and falls when anyone tries to open the bottle. The label has complex watermarks to avoid duplication and the bottle also has a hologram – a unique 9-digit code on each and every bottle to ensure authenticity. While the hologram also has smartly embedded letter ‘G’ to assure the customer that the product is genuine, ‘Braille’ marking on the neck reading danger has also been added for the visually impaired.

Commenting on the same, Rajavelu N.K, CEO, Crop Protection Business, GAVL said, ‘As pests and diseases threaten grape yields, there is a need to popularize Integrated Disease Management in farming community by imparting training to farmers at grass root level”.

New packaging launched to protect farmers from

Agro chems – Pesticides, Agrotech, India, Interaction

Rajavelu N K, CEO, Crop Protection Business, Godrej Agrovet Ltd

Godrej Agrovet Limited’s (GAVL) Crop Protection Business made headlines with the launch of PYNA, an umbrella brand for sustainable cotton production in May, 2023. As a pioneer in introducing the concept of selective cotton herbicides in various markets, GAVL is set to offer three of its cotton weed management products, Hitweed, Hitweed Maxx, and Maxxcott under the PYNA brand. The brand aims to minimise crop–weed competition and facilitate the establishment of cotton crops during their early stages, which has a positive impact on the yield. In an interaction with AgroSpectrum, Rajavelu N K, CEO of the Crop Protection Business at Godrej Agrovet Ltd, shared his views on how the company is addressing the challenges faced by cotton farmers and its future plans. Edited excerpts:

When you already have a host of effective cotton weed management products such as Hitweed, Hitweed Maxx and Maxxcott, what prompted you to launch the PYNA brand? How will this make a difference for farmers?

Of the total 333 lakh hectares area under cotton cultivation globally, India ranks first with 120.69 lakh hectares area under cotton cultivation. However, in terms of productivity, it ranks 38th with a yield of 510 kg/ha. The primary reason for this is the weed infestations which can reduce cotton yields by up to 45 – 50 per cent due to wider spacing between the crops.

We are the sole manufacturer of selective cotton herbicide — Pyrithiobac sodium — in India. Our three weed management products for cotton – Maxxcott (Pre-Emergent Stage), Hitweed Maxx (Early Post Emergent Stage) and Hitweed (Post Emergent Stage) – offer farmers an extensive range of weed management options, starting from seed sowing to the active flowering stage of the crop. We noticed that only 10 per cent of the total cotton acreage area is treated properly today, with these products. We realised that there is a significant opportunity to make a greater positive impact on cotton yield and overall productivity by consolidating all our selective cotton herbicide products under the PYNA brand, to enable sustainable cotton production.

PYNA brands minimise the crop-weed competition and facilitate the healthy establishment of cotton crops in their early growth stages, thereby positively impacting the yield. To support the maximum number of farmers, we have partnered with Bayer CropScience, Rallis India, Dhanuka Agritech, PI Industries and Indofil Industries. With these companies also having their own products based on the active ingredient Pyrithiobac sodium, extending the PYNA brand would ensure quality supply to farmers every time and aid farmers to reduce dependency on manual and mechanical methods of weed control too. Brands can leverage the trust that the Godrej brand has earned amongst the farmers in the last 36 years and collectively tap into the remaining 90 per cent of untapped cotton acreage.

Why is only 10 per cent of the total cotton acreage area treated properly in the country? 

Cotton crops are vulnerable to pest infestations caused by the lack of crop rotation, monoculture practices, adverse weather conditions, poor soil quality, and inadequate pest management. Amidst this, India’s lower cotton productivity per hectare, compared to other countries also stems from outdated farming practices, insufficient irrigation facilities, and poor seed quality. The lack of access to proper irrigation, high costs of inputs like seeds and pesticides, and dependence on unpredictable monsoon rains further hinder effective treatment practices. These challenges collectively impact the productivity and quality of cotton crops, making it difficult for farmers, especially small-scale ones, to afford necessary treatments and maintain crop health.

To read more click on: https://agrospectrumindia.com/e-magazine

Rajavelu N K, CEO, Crop Protection Business,

Agro chems – Pesticides, Agrotech, Company News, India, Textile industry

PYNA brand to have a range of weed management options from seed sowing to active flowering stage.

Godrej Agrovet Limited’s (GAVL) Crop Protection Business announced the launch of PYNA, an umbrella brand for sustainable cotton production. A pioneer in establishing the concept of selective cotton herbicides in different markets, GAVL will be selling three of its cotton weed management products Hitweed, Hitweed Maxx, and Maxxcott under PYNA brand.

The cotton crops grow at a slow pace during the early stages. Additionally, due to wider spacing between the crops, weeds impact the cotton yield up to 45-50 per cent. With PYNA brands providing a broad window of weed management options from seed sowing to active flowering stage of crop stage, farmers can now get longer duration of weed-free crop. PYNA brands minimizes the crop – weed competition and helps to establish the cotton crop in the early stages, which directly has a positive impact on the yield.

GAVL also announced that it will be extending PYNA brand logo to co-marketers like Bayer CropScience, Rallis India, Dhanuka Agritech, PI Industries and Indofil Industries etc. are promoting and helping the farmers grow cotton sustainably through on PYNA brands which is a symbol of Trust and Quality.  Easy and safe to use, PYNA brand products aid farmers reduce dependency on manual and mechanical methods of weed control too.

Rajavelu N.K, CEO, Crop Protection Business, GAVL said, “Globally, India has largest area under cotton cultivation. However, with only 10 per cent of total cotton acreage area treated properly, it has not only impacted the productivity but also farmers profitability. Hence in order to enable sustainable cotton production, we are happy to bring our 3-marquee offerings under PYNA brand.”

“In order to ensure quality supply to farmers every time, we are excited to partner with co-marketers to leverage PYNA brand. The same will allow them to leverage the trust that Godrej brand has earned amongst the farmers in the last 36 years and collectively tap 90 per cent untapped cotton acreage,” he further added.

GAVL was the first company to introduce post-emergent selective cotton herbicide, Hitweed, in 2007. Enabling cotton plants to get more space, light, and air for robust growth without impacting the soil, it was developed for usage 20-25 Days After Sowing (DAS).  Witnessing the need to protect cotton crop during early post-emergent phase viz. 7-15 DAS, it launched Hitweed Maxx in 2019 which enabled farmers get superior crop safety and better efficacy. In 2023, the company launched Maxxcott – a pre-emergent herbicide to be used 0-3 DAS – which eliminates growth of major weeds in cotton, ensures good growth of cotton seedlings, and reduces further spread of major weeds.

PYNA brand to have a range of