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HomePosts Tagged "Crop Protection Business"
Agribusiness, AgroPolicy, India, Interaction, Pulses

AgroSpectrum spoke to Rajavelu N K, CEO, Crop Protection Business, Godrej Agrovet Ltd about how to achieve ‘Aatmanirbharta in Pulses’ and other issues. Edited excerpts:

The United Nations General Assembly has designated February 10 as World Pulses Day to recognise the importance of pulse crops like chickpeas, dry beans and lentils as a global food. The day is crucial to raising awareness about the nutritional benefits of pulses as part of sustainable food production to enhance food security and nutrition. In 2025, the theme for World Pulses Day is “Pulses: Bringing diversity to agrifood systems” while the slogan is “Love pulses for a healthy diet and planet”. This year’s theme will underscore the vital role of pulses in promoting diversity – both above and below the ground. With low yields, India being the largest producer of pulses imports large quantities of pulses to fulfil its local needs. In this regard, AgroSpectrum spoke to Rajavelu N K, CEO, Crop Protection Business, Godrej Agrovet Ltd about how to achieve ‘Aatmanirbharta in Pulses’ and other issues. Edited excerpts:

What are the key factors contributing to India’s low pulse yields despite having the largest cultivation area globally?

Despite being the world’s largest producer of pulses with extensive cultivation area, India’s yield per hectare remains significantly lower than global standards. This paradox stems from multiple interconnected challenges in our agricultural ecosystem. Traditional farming practices, predominantly reliant on rainfed agriculture, continue to dominate pulse cultivation, limiting the potential for higher yields. The situation is further complicated by the fact that pulses are typically grown in marginal lands with poor soil fertility and erratic rainfall patterns, making them vulnerable to climate variations.

The slow adoption of high-yielding, drought-resistant varieties, coupled with significant crop losses due to pests like pod borer and diseases such as Fusarium wilt, poses persistent challenges. Limited access to quality inputs, including seeds, fertilisers, and micronutrients, further constrains productivity. Market uncertainties, characterised by price volatility and inadequate Minimum Support Price (MSP) procurement mechanisms, often discourage farmers from making necessary investments in better farming practices. Additionally, post-harvest losses due to insufficient storage and processing infrastructure continue to impact the overall productivity of pulse cultivation in India.

How is the private sector contributing to improving pulse yields in India through various initiatives?

As a key player in India’s agricultural sector, we at Godrej Agrovet, along with other private sector companies, have been actively working to transform pulse cultivation through innovative solutions and strategic interventions. In the crop protection segment, which is our core strength, we have made significant strides in developing both bio-based and chemical crop protection solutions specifically tailored for pulse cultivation. These solutions directly address the critical challenges faced by pulse farmers in managing pests and diseases effectively. The sector’s transformation has been multifaceted, with companies like Bayer and Syngenta introducing improved seed varieties that offer enhanced resistance to diseases and pests.

The industry has also embraced precision agriculture techniques, leveraging advanced technologies such as satellite imaging, soil testing, and AI-driven advisory services. These technological interventions have been crucial in optimising input utilisation and improving yield outcomes for farmers. What’s particularly encouraging is how different private sector players are contributing through their unique strengths. For instance, companies like ITC and Tata Agrico have established robust contract farming models and market linkages, ensuring better price realisation for farmers. Additionally, we’re seeing innovative approaches from agritech startups that are revolutionising access to financial services through microfinance, insurance products, and digital advisory services. At Godrej Agrovet, we believe this collaborative ecosystem approach, where each player brings their expertise, is crucial for achieving sustainable improvements in pulse productivity.

How will the Rs 1,000 crore “Mission for Aatmanirbharta in Pulses” announced in the 2025-26 Budget impact India’s pulse sector?

The ambitious Rs 1,000 crore mission marks a significant milestone in India’s journey towards self-sufficiency in pulse production. This strategic initiative addresses multiple critical aspects of the pulse value chain, with MSP-based procurement mechanisms forming the cornerstone of price stability efforts. The enhanced focus on building robust post-harvest infrastructure, particularly warehousing solutions, is expected to significantly reduce wastage and empower farmers with better market timing options, ultimately leading to improved price realisation.

This comprehensive mission is poised to transform India’s current scenario of importing 2-3 million tonne of pulses annually. By providing secure pricing mechanisms, it creates a conducive environment for farmers to invest in better inputs, irrigation systems, and modern farming technologies. The strengthening of procurement infrastructure under this initiative is expected to streamline logistics and eliminate distress sales, creating a more resilient and self-sufficient pulse production ecosystem.

To read more click on:https://agrospectrumindia.com/e-magazine

AgroSpectrum spoke to Rajavelu N K, CEO,

Agribusiness, Company News, India, Interaction, Pulses

Rajavelu N.K, CEO, Crop Protection Business, Godrej Agrovet Ltd shared his views on pulses production in India with AgroSpectrum on the occasion of World Pulses Day celebrated on February 10.

“Achieving sustainable pulse production in India requires a synergistic approach that integrates multiple elements of the agricultural ecosystem” said Rajavelu N.K, CEO, Crop Protection Business, Godrej Agrovet Ltd. Speaking with AgroSpectrum on the occasion of World Pulses Day celebrated on February 10 he said “Our focus on crop protection strategies has demonstrated how effective pest and disease management can immediately boost productivity. We’ve seen firsthand that when farmers have access to the right crop protection solutions, coupled with proper application guidance, the impact on yield is significant and measurable. Innovation plays a crucial role in this transformation.”

He further noted “At Godrej Agrovet, we have partnered with Farmonaut, through which we’ve successfully mapped and monitored over 100,000 acres of farmer fields using advanced satellite technology. This collaboration enables us to provide farmers with real-time data on crop health, soil organic carbon, and weather forecasts, facilitating informed decision-making and optimised resource utilisation. However, the private sector’s efforts need to be complemented by strong government support. Strategic investments in MSP procurement mechanisms, warehousing infrastructure, and modern storage facilities are essential for enhancing market stability. Additionally, policy interventions ensuring price stability, coupled with targeted incentives for pulse cultivation and sustained investments in research and development, are vital for creating a robust pulse production ecosystem.”

Talking about low productivity, he said “The slow adoption of high-yielding, drought-resistant varieties, coupled with significant crop losses due to pests like pod borer and diseases such as Fusarium wilt, poses persistent challenges. Limited access to quality inputs, including seeds, fertilisers, and micronutrients, further constrains productivity.”

It may be noted that the United Nations General Assembly has designated February 10 as World Pulses Day to recognise the importance of pulse crops like chickpeas, dry beans and lentils as a global food. Pulses are the edible seeds of leguminous plants cultivated for both food and feed. Beans, chickpeas and peas are the most well-known and commonly consumed types of pulses, but there are several more types of pulses from around the world, all with great benefits for food security, nutrition, health, climate change and biodiversity. The Day provides an opportunity to raise awareness about the nutritional benefits of pulses as part of sustainable food production with the aim of enhancing food security and nutrition. In 2025, the theme for World Pulses Day is “Pulses: Bringing diversity to agrifood systems” while the slogan is “Love pulses for a healthy diet and planet”. This year’s theme will underscore the vital role of pulses in promoting diversity – both above and below the ground.

Rajavelu N.K, CEO, Crop Protection Business, Godrej

Agrotech, Biostimulants, Company News, India, Inputs

New packaging launched to protect farmers from counterfeits.

Godrej Agrovet Limited’s (GAVL) Crop Protection Business announced that its biostimulant, Combine, has completed 25 years of enabling Indian grape farmers grow better-quality grapes.

Commenting on 25 years of Combine, Balram Singh Yadav, Managing Director, GAVL, said “In a tropical country like India, Combine has been instrumental in aiding farmers get better yield and quality for their grapes. We serve 90K farming families who grow grapes in close to 1.5 Lakh acres of land every year.  We are happy to have contributed towards putting India on the global grapes map and bringing prosperity to grape growing farmers.”

Aligned with the guidelines set by the United Nations Economic Commission for Europe (UNECE), ‘Combine’ has been a critical instrument in elevating grape quality. With the right application, grape growers are able to achieve premium parameters such as a bunch weight of 400-500 g, berry diameter of 18 mm and above, uniform berry colour, and improved shelf life. These attributes, in tandem with an ability to reduce impact of disease spreading pests like powdery mildew and downy mildew.

Burjis Godrej, Executive Director & COO, Crop Protection Business, GAVL affirmed, “Grapes stand as a significant contributor to India’s export prowess, holding immense potential to bolster our agricultural economy. At Godrej Agrovet, we take pride in our role as enablers, and our product ‘Combine’ emerges as a key to realizing this potential. By enabling grape farmers to grow their harvest aligned to the global quality standards, ‘Combine’ empowers them to attain exceptional grape quality.”

Considering that the grape is an important fruit with high export potential, it is imperative to have a robust system in place to tackle pests as around 50-80 per cent of the yield is lost due to pest attack. As an integral component of the Integrated Disease Management approach, Combine offers solutions that not only target specific pests but also address potential disease issues in grape cultivation.

The company also launched a celebratory pack marking 25 years of Combine and its commitment to better farming in addition to protecting farmers from counterfeit products. Combine’s new pack is user-friendly and comes in a safe packaging bottle. It has a tamper-evident seal which blasts open and falls when anyone tries to open the bottle. The label has complex watermarks to avoid duplication and the bottle also has a hologram – a unique 9-digit code on each and every bottle to ensure authenticity. While the hologram also has smartly embedded letter ‘G’ to assure the customer that the product is genuine, ‘Braille’ marking on the neck reading danger has also been added for the visually impaired.

Commenting on the same, Rajavelu N.K, CEO, Crop Protection Business, GAVL said, ‘As pests and diseases threaten grape yields, there is a need to popularize Integrated Disease Management in farming community by imparting training to farmers at grass root level”.

New packaging launched to protect farmers from

Agro chems – Pesticides, Agrotech, India, Interaction

Rajavelu N K, CEO, Crop Protection Business, Godrej Agrovet Ltd

Godrej Agrovet Limited’s (GAVL) Crop Protection Business made headlines with the launch of PYNA, an umbrella brand for sustainable cotton production in May, 2023. As a pioneer in introducing the concept of selective cotton herbicides in various markets, GAVL is set to offer three of its cotton weed management products, Hitweed, Hitweed Maxx, and Maxxcott under the PYNA brand. The brand aims to minimise crop–weed competition and facilitate the establishment of cotton crops during their early stages, which has a positive impact on the yield. In an interaction with AgroSpectrum, Rajavelu N K, CEO of the Crop Protection Business at Godrej Agrovet Ltd, shared his views on how the company is addressing the challenges faced by cotton farmers and its future plans. Edited excerpts:

When you already have a host of effective cotton weed management products such as Hitweed, Hitweed Maxx and Maxxcott, what prompted you to launch the PYNA brand? How will this make a difference for farmers?

Of the total 333 lakh hectares area under cotton cultivation globally, India ranks first with 120.69 lakh hectares area under cotton cultivation. However, in terms of productivity, it ranks 38th with a yield of 510 kg/ha. The primary reason for this is the weed infestations which can reduce cotton yields by up to 45 – 50 per cent due to wider spacing between the crops.

We are the sole manufacturer of selective cotton herbicide — Pyrithiobac sodium — in India. Our three weed management products for cotton – Maxxcott (Pre-Emergent Stage), Hitweed Maxx (Early Post Emergent Stage) and Hitweed (Post Emergent Stage) – offer farmers an extensive range of weed management options, starting from seed sowing to the active flowering stage of the crop. We noticed that only 10 per cent of the total cotton acreage area is treated properly today, with these products. We realised that there is a significant opportunity to make a greater positive impact on cotton yield and overall productivity by consolidating all our selective cotton herbicide products under the PYNA brand, to enable sustainable cotton production.

PYNA brands minimise the crop-weed competition and facilitate the healthy establishment of cotton crops in their early growth stages, thereby positively impacting the yield. To support the maximum number of farmers, we have partnered with Bayer CropScience, Rallis India, Dhanuka Agritech, PI Industries and Indofil Industries. With these companies also having their own products based on the active ingredient Pyrithiobac sodium, extending the PYNA brand would ensure quality supply to farmers every time and aid farmers to reduce dependency on manual and mechanical methods of weed control too. Brands can leverage the trust that the Godrej brand has earned amongst the farmers in the last 36 years and collectively tap into the remaining 90 per cent of untapped cotton acreage.

Why is only 10 per cent of the total cotton acreage area treated properly in the country? 

Cotton crops are vulnerable to pest infestations caused by the lack of crop rotation, monoculture practices, adverse weather conditions, poor soil quality, and inadequate pest management. Amidst this, India’s lower cotton productivity per hectare, compared to other countries also stems from outdated farming practices, insufficient irrigation facilities, and poor seed quality. The lack of access to proper irrigation, high costs of inputs like seeds and pesticides, and dependence on unpredictable monsoon rains further hinder effective treatment practices. These challenges collectively impact the productivity and quality of cotton crops, making it difficult for farmers, especially small-scale ones, to afford necessary treatments and maintain crop health.

To read more click on: https://agrospectrumindia.com/e-magazine

Rajavelu N K, CEO, Crop Protection Business,

Agro chems – Pesticides, Agrotech, Company News, India, Textile industry

PYNA brand to have a range of weed management options from seed sowing to active flowering stage.

Godrej Agrovet Limited’s (GAVL) Crop Protection Business announced the launch of PYNA, an umbrella brand for sustainable cotton production. A pioneer in establishing the concept of selective cotton herbicides in different markets, GAVL will be selling three of its cotton weed management products Hitweed, Hitweed Maxx, and Maxxcott under PYNA brand.

The cotton crops grow at a slow pace during the early stages. Additionally, due to wider spacing between the crops, weeds impact the cotton yield up to 45-50 per cent. With PYNA brands providing a broad window of weed management options from seed sowing to active flowering stage of crop stage, farmers can now get longer duration of weed-free crop. PYNA brands minimizes the crop – weed competition and helps to establish the cotton crop in the early stages, which directly has a positive impact on the yield.

GAVL also announced that it will be extending PYNA brand logo to co-marketers like Bayer CropScience, Rallis India, Dhanuka Agritech, PI Industries and Indofil Industries etc. are promoting and helping the farmers grow cotton sustainably through on PYNA brands which is a symbol of Trust and Quality.  Easy and safe to use, PYNA brand products aid farmers reduce dependency on manual and mechanical methods of weed control too.

Rajavelu N.K, CEO, Crop Protection Business, GAVL said, “Globally, India has largest area under cotton cultivation. However, with only 10 per cent of total cotton acreage area treated properly, it has not only impacted the productivity but also farmers profitability. Hence in order to enable sustainable cotton production, we are happy to bring our 3-marquee offerings under PYNA brand.”

“In order to ensure quality supply to farmers every time, we are excited to partner with co-marketers to leverage PYNA brand. The same will allow them to leverage the trust that Godrej brand has earned amongst the farmers in the last 36 years and collectively tap 90 per cent untapped cotton acreage,” he further added.

GAVL was the first company to introduce post-emergent selective cotton herbicide, Hitweed, in 2007. Enabling cotton plants to get more space, light, and air for robust growth without impacting the soil, it was developed for usage 20-25 Days After Sowing (DAS).  Witnessing the need to protect cotton crop during early post-emergent phase viz. 7-15 DAS, it launched Hitweed Maxx in 2019 which enabled farmers get superior crop safety and better efficacy. In 2023, the company launched Maxxcott – a pre-emergent herbicide to be used 0-3 DAS – which eliminates growth of major weeds in cotton, ensures good growth of cotton seedlings, and reduces further spread of major weeds.

PYNA brand to have a range of