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This collaboration aims at helping farmers unlock the full potential of their harvested produce by leveraging cutting-edge innovation.

Gujarat-based HyFun Foods, one of India’s leading potato processors and a big player in the frozen potato products industry, has formed a strategic partnership with UK-based pioneering crop insights company HarvestEye to introduce its advanced artificial intelligence (AI) technology in India.

This collaboration aims at helping farmers unlock the full potential of their harvested produce by leveraging cutting-edge innovation, according to release by the company

Haresh Karamchandani, MD and CEO of the HyFun Group, said, “This strategic collaboration aligns with our vision of revolutionising the fresh-produce linked food industry by bringing state-of-the-art advancements to potato farming through HyFarm, the agribusiness unit of HyFun Group.”

HyFarm has always focused on embracing the latest digital technologies and using precision agriculture tools to improve productivity, profitability and quality of potato crops. It helps in streamlining and strengthening the entire potato value chain integration, while minimising crop losses, the release mentioned.

HarvestEye will utilise vision systems powered by advanced machine learning (AML) and AI to provide real-time insights into potato crops including size, count and weight.

This collaboration also enables the integration of HarvestEye with HyFarm’s industry-leading farmer-connect digital ecosystem Farmoji. Farmoji offers potato farmers access to crop advisories, soil health analysis, water efficiency guidance, weather and disease alerts, drone spraying and mechanisation.

The partnership with HarvestEye will increase transparency regarding the product profile and quality of potatoes farmers supply to the processing plant. This will ensure better value realisation for potato growers for ensuring high-quality and in turn enable delivering superior frozen products to global consumers.

S Soundararadjane, CEO, HyFarm, said, “The introduction of HarvestEye in India will be a game-changer for HyFarm’s potato farmers by ensuring transparency, and sustaining quality supplies, while enhancing productivity and profitability.”

India’s processing industry, which is at the cusp of breaking new ground, this collaboration provides data-driven insights, optimises raw material utilisation and improves sustainability for finished products such as French fries, hash browns and other varieties of snacks, according  the release.

Vee Gururajan, CEO, HarvestEye, said, “With this joining of hands, we are extending the benefits of innovation to key markets, transforming potato farming and driving efficient food processing.”

Today, India is the second- largest producer of potatoes globally and this joining of hands by two leaders in the segment underscores the country’s commitment to leverage technology for a more resilient, efficient and farmer-friendly agricultural ecosystem.

This collaboration aims at helping farmers unlock

In the digital era of “Digital India,” Artificial Intelligence (AI) technology is gaining momentum, revolutionizing sectors across the country. One such area where AI is proving transformative is agriculture. The application of AI in farming has shown remarkable potential, with Baramati leading the charge in enhancing agricultural productivity

Baramati farmers are working towards achieving remarkable results in sugarcane farming using AI technology, setting an example for the future of agriculture. Microsoft Chairman Satya Nadella, who visited India, recognized their efforts and praised the innovative work during his visit to Baramati.

Farmers from Baramati, has recently adopted AI technology to increase sugarcane production. With the assistance of the Agriculture Development Trust (ADT) in Baramati and support from Microsoft’s AI tools, farmers have been able to boost their crop yields. Farmers at Baramati have therefore done a commendable job in integrating AI into agriculture as a part of the groundbreaking project.

The ADT in Baramati has been guiding 1,000 farmers in using AI technology for sugarcane farming on an experimental basis. These farmers are receiving guidance on how AI can enhance sugarcane farming, with a focus on improving sustainability and productivity. The use of AI in agriculture aims to provide real-time solutions for optimal crop management, thereby empowering farmers to make data-driven decisions.

From January 16 to 20, an agricultural exhibition will be held at the Agriculture Development Trust in Baramati. The event will showcase practical demonstrations of AI-powered farming techniques for sugarcane and other crops, giving farmers a glimpse into future agricultural methods.

Before the exhibition, the ADT team presented their findings to Nadella, showcasing how AI can transform farming. Nadella’s acknowledgement of their efforts has earned the trust’s widespread appreciation.

In the digital era of “Digital India,”