This trial event coincided with the prestigious HortiProIndia 2023 International Exhibition & Conference, which attracted many growers to the region
In a groundbreaking collaboration, Syngenta Flowers presented the first-ever Syngenta Flowers Show in Pune, Maharashtra, India, along with distributor Dhandeep Seeds and Shree Balaji Nursery.
This trial event coincided with the prestigious HortiProIndia 2023 International Exhibition & Conference, which attracted many growers to the region.
Anil Ambekar, owner of Shree Balaji: “Including all stakeholders from the flowers value chain, the audience included over 500 visitors. Flower growers from across India took the opportunity to see the innovative and tailormade assortment that Syngenta Flowers selected for this event. Our team worked very well together with the team of Dhandeep Seeds and Syngenta Flowers during the event to provide information and tips to growers. Everybody enjoyed the face-to-face conversations on the unique challenges of growing in Indian conditions.”
These conditions include hot and humid climates and local substrate mixtures with native soil, coir, and dried cow dung.
The hot and humid climate of Pune put the genetics to the test with several heavy rainfalls, just a week before the show. Yet the resilient plants withstood these adverse conditions, which highlighted once again their genetic robustness.
The event not only highlighted the top-quality genetics of Syngenta Flowers but also revealed the collective effort required for such a monumental initiative. Hosting this large-scale event for the first time required careful planning and a significant amount of commitment.
