The company is working with several expert partners to guide its regenerative journey and strengthen its impact.
Consider Pastures has embraced regenerative farming practices, is now available for conscious consumers prioritising products that are both good for the land and good for animals. Consider Pastures breaks from the factory farming model and produces its pasture-raised eggs on small family farms, guided by the tenets of regenerative agriculture. Even the packaging design, a striking deep blue carton inspired by the first egg carton invented in 1911, harkens back to the simpler, common sense values farmers once lived by.
The Consider Pastures brand comes from Pete and Gerry’s Organics, LLC, producers of Pete and Gerry’s Organic and Nellie’s Free Range Eggs, the #1 egg brands in their respective categories, whose history of leading the industry in the creation of better production practices continues with its introduction of Consider Pastures.
In contrast, each Consider Pastures farm will operate in a way that improves biodiversity and soil health. Specific measures include:
- Zero use of pesticides and inorganic fertilizers
- No deep tilling or fallow rotation to help protect the soil from erosion and nutrient loss
- Increasing the organic matter and carbon sequestering ability of the soil through the strategic use of cover crops
- Multi-species livestock integration
- Planting/encouraging wildflowers such as clover and milkweed to assist in pollinator health
- Installation of bat houses as natural pest control
Consider Pastures is working with several expert partners to guide its regenerative journey and strengthen its impact, including Understanding Ag on technical expertise and soil testing.
